A first-of-a-kind neural stem cell therapy that works with a common cold virus to seek out and attack a lethal and aggressive brain cancer is being tested at Northwestern Medicine in a Phase I clinical trial for patients newly diagnosed with malignant glioma.
The novel drug to treat malignant glioma, notorious for recurring after typical bouts of standard cancer treatment, was developed by a Northwestern scientist and has been approved as an investigational drug by the U.S. Food and Drug Administration. This is only the second time the University has supported and filed an investigational new drug as a sponsor.
To view the multimedia release go to:
https://www.multivu.com/players/English/7944251-northwestern-medicine-stem-cell-trial/
Put on your choker, bust out your portable CD player and dust off the pager because Zima’s back. For a limited time only, people can pick up a six-pack of the nostalgic beverage just in time for Fourth of July weekend.
In 1994, Zima gave people “zomething” different by offering a first-of-its-kind crystal clear, malt-based, adult beverage that inspired a zillion brands to follow suit. By 2008, Zima bounced like a pair of cargo shorts, but it has remained a cultural ‘90s icon ever since.
To view the multimedia release go to:
https://www.multivu.com/players/English/8108451-zima-relaunch-fourth-of-july-limited-release/
Will Cheetos shaped like a Flamin’ Hot Croissant or a Cheesy Pineapple become the next famous piece of Cheetos art this summer? Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is again asking America what they see in their Cheetos to find the most sought-after Cheetos works of art for the official Cheetos Museum, www.CheetosMuseum.com.
To officially kick off the hunt for the next priceless Cheetos shape, Cheetos and Ripley’s Believe It or Not! have teamed up to bring Chester’s exclusive exhibit to life in an unbelievable, must-see-it-to-believe-it way. Cheetos fans will hunt for hidden shapes in a completely immersive exhibit made with more than 128,900 Cheetos, and experience endless halls of one-of-a-kind Cheetos shapes in a mirror-lined infinity room at the Times Square (42nd Street between 7th and 8th Avenues) Ripley’s Believe it or Not!
To view the multimedia release go to:
https://www.multivu.com/players/English/8117651-cheetos-museum-unique-shapes-contest/
Edgewell Personal Care Company (NYSE: EPC) today announced the launch of the Company’s new direct-to-consumer website, SchickHydro.com. SchickHydro.com will provide consumers with increased choice, value, innovation and now added convenience to improve their overall shaving experience. Today’s announcement also extends consumer choice in Men’s Systems to an entirely new level, with the launch of Schick Hydro Connect – the next evolution in the brand’s razor franchise designed to fit Gillette® Fusion® and Mach3®† handles***. The first-of-its-kind branded refill will initially be available exclusively on SchickHydro.com (in the U.S.).
To view the multimedia release go to:
https://www.multivu.com/players/English/8098551-schick-hydro-connect/
Today, Mark I Love SPAM Benson – who last year legally changed his name as a declaration of his love for the brand - wed his fiancée, Anne Mousley, marking the first wedding to be performed at the world-famous SPAM® Museum. The newlyweds, who hail from Liverpool, U.K., made the journey to Austin, Minn., to say their vows in the one-of-a kind setting adorned with iconic brand memorabilia.
“I am beyond appreciative of my fiancée for making my dream come true, and of the SPAM® Museum for hosting a wedding day that exceeded anything I could have imagined and that I will cherish forever,” said Benson. “Marrying Anne was amazing alone, and the icing on the cake was getting to say our vows at a place dedicated to the brand that I love and holds so much nostalgia for me.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8071051-spam-wedding/
Miral, Abu Dhabi’s leading creator of destinations, announced today that Warner Bros. World Abu Dhabi will feature six immersive worlds: Metropolis and Gotham City, inspired by the universe of DC Super Heroes and Super-Villains; Cartoon Junction, Bedrock, and Dynamite Gulch, themed after iconic animated brands such as Looney Tunes and Hanna-Barbera; and Warner Bros. Plaza, reminiscent of old Hollywood, where these seminal characters and stories were originally brought to life.
Warner Bros. World Abu Dhabi, which is located on Yas Island and set to open in 2018, will be a one-of-a-kind, world-class destination home to state-of-the-art thrill rides, interactive family friendly attractions, and unique live entertainment. From the action and adventure of DC to the wacky and wonderful world of Looney Tunes, this immersive and interactive new indoor experience brings some of the world’s most popular stories and characters under one roof.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8091351-miral-reveals-warner-bros-world-abu-dhabi/
Sanofi Consumer Healthcare – the makers of new Xyzal® Allergy 24HR, which is now available on retail shelves nationwide – revealed today the results of a social experiment in which 160 participants (80 allergy sufferers and 80 non-sufferers) wore a wearable device for 30 days to track their sleep and activity. The first-of-its-kind experiment found allergy symptoms can impact various elements of sufferers’ lives, including both the quality of their sleep and their daytime activities. Xyzal is partnering with renowned allergist Dr. Neeta Ogden to encourage allergy sufferers to Wise Up about the importance of managing their allergies this spring, so they can have a better night’s sleep and Rise Up in the morning to take on the day.
To view the multimedia release go to:
https://www.multivu.com/players/English/8029451-sanofi-xyzal-allergy-social-experiment-wise-up-rise-up/
In an appliance industry first, LG Electronics transformed its LG InstaView™ refrigerators into musical instruments as part of a series of surprise musical performances for thousands of consumers at Westfield World Trade Center in the Oculus – one of the nation’s busiest transit and shopping destinations. The performance kicked off with two knocks on the LG InstaView refrigerator’s unique glass panel, which triggered musical renditions of pop songs featuring choreographed routines from performers dressed as everyday passersby, entertaining commuters and shoppers.
Highlighting LG InstaView technology – a one-of-a-kind innovation that allows users to knock twice to illuminate the refrigerator’s glass panel and see inside without opening the door – the experience featured renditions of today’s chart-topping songs by Andrew Huang, a music producer known for creating rhythmic beats with non-traditional instruments, now including LG home appliance innovations.
To view the multimedia release go to:
https://www.multivu.com/players/English/8056651-lg-electronics-instaview-refrigerators-musical-launch/
Miranda is announcing XMOD®, the unique extreme modular bicycle crankset in the world. It is the first of its kind where all parts are completely interchangeable, giving a new definition to crankset modularity. XMOD comes to redefine the flexibility and durability of bicycle cranksets, due to its modular design that creates new opportunities for everyone to customize their bicycles in their own way, without limits.
With many different standards in the market, each having their own specifications, to make a universal and completely interchangeable crankset that had not only a perfect design sinergy between all parts but was also lightweight with exceptional endurance was somewhat challenging.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8046651-miranda-xmod-modular-bicycle-crankset/
Today on Rare Disease Day, My Life, Our Future, a national program founded by leaders in the bleeding disorder community, including Bloodworks Northwest, the American Thrombosis and Hemostasis Network, the National Hemophilia Foundation and Bioverativ Inc., opened the largest research repository of its kind in the world to scientists. The My Life, Our Future Research Repository is a collection of genetic data and blood samples that are linked to phenotypic data from more than 5,000 people in the U.S. with hemophilia, a rare disorder that impairs the ability of one’s blood to clot. The My Life, Our Future Research Repository will allow researchers to advance the scientific understanding of the disorder, including genetic differences that affect bleeding severity and reaction to certain treatments.
To view the multimedia release go to:
https://www.multivu.com/players/English/8046151-national-hemophilia-foundation-my-life-our-future/
Volvo Cars, the premium car maker, and luxury hotel curator Tablet Hotels are launching a Get Away Lodge in Northern Sweden; a peaceful retreat for people wanting to reconnect with their passions in life.
Launched in conjunction with Volvo Cars’ all-weather premium estate, the V90 Cross Country, and part of a bigger campaign promoting work-life balance, the Swedish automaker has teamed up with Tablet Hotels, the original online hotel curator, to offer a one-of–a-kind experience in the snowy serenity of the Swedish mountains.
For an exclusive period of time, people can book the secluded Get Away Lodge, situated just outside the buzzing winter sports village of Åre in Jämtland County, Northern Sweden. The traditional-looking mountain lodge has been newly renovated and carefully furnished with a mix of Scandinavian design and mindfulness.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8034851-volvo-cars-tablet-hotels-get-away-lodge/
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced an expansion of its O·C·E·A·N™ original content portfolio with the premiere of “Good Spirits™” on FYI™ beginning Thursday, February 16 at 6 p.m. ET and A&E® on February 20 at 2 p.m. ET.
“Good Spirits” joins pioneering cocktail chef Matthew Biancaniello as he sails the globe on the company’s world leading cruise lines in search of extraordinary everyday people, sharing the stories of spirits and collecting farm fresh, native ingredients to inspire one-of-a-kind cocktail creations.
The 30-minute, 10-episode series is the fourth originally produced program in Carnival Corporation’s growing portfolio of inspiring experiential content, following the debut of three TV series that currently air on major broadcast networks on Saturday mornings being viewed by millions each week.
To view the multimedia release go to:
http://www.multivu.com/players/English/8028351-carnival-a-e-networks-tv-series/
