UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement.
“The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/
Abbott announced today the U.S. Food and Drug Administration approval and launch of the iDesign Advanced WaveScan Studio System. The system acts as the "brain" of the LASIK procedure, generating a high-definition scan that measures and maps irregularities of the eye that may impact vision. From these measurements, the iDesign System creates an accurate and personalized LASIK treatment plan based on the unique "blueprint" of each person’s eyes.
The iDesign System captures more than 1,200 micro readings of the eye, as well as identifying the shape of the cornea, its curvature, how light passes through the eye and pupil diameter under different lighting conditions – all in one, three-second scan that can be used to precisely correct vision.
The development of the sensor technology within the iDesign System was the result of an earlier discovery by Abbott scientists, which NASA used to accurately measure and shape the mirrors in the James Webb Space Telescope to ensure it will transmit high resolution images of deep space back to earth. The telescope is scheduled to launch in 2018.
To view the Multimedia News Release, please go to http://www.multivu.com/players/English/7571951-abbott-idesign-system-3-d-eye-map/
The Ball Aerospace & Technologies Corp. Ralph camera aboard the New Horizons mission will provide the closest images we have ever seen of Pluto when the spacecraft arrives at the dwarf planet on July 14.
Ralph, the main “eyes” of New Horizon is designed to help scientists map the surface geology of Pluto and its moons, and investigate Kuiper Belt objects. The small but powerful Ralph weighs only 23 pounds and operates on approximately seven watts, the power of a standard night light. The entire telescope operates around 220 K (-60°F) in the cold darkness of the outer solar system. After a journey of more than nine years, Ralph will capture the first ever close-up snapshots of Pluto when New Horizons passes within 7,000 miles of the tiny, icy dwarf planet.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7530151-ball-aerospace-new-horizons-mission-pluto/
Aircelle (Safran)’s highly innovative method to display logos, advertising or other messaging with thin electro-luminescent markings on airliners and business jets has been unveiled during its first flight aboard an Airbus A380.
In an evaluation performed June 8 during the nighttime hours, the A380 testbed aircraft’s no. 1 outboard engine nacelle was outfitted with an Aircelle electro-luminescent display configured as an illuminated Airbus logo. Thanks to this flight, Aircelle was able to demonstrate the marking’s brightness, clarity and readability – confirming its outstanding visibility at various lighting conditions and distances.
With the thickness of a decal, the “Illuminate the Sky by Aircelle” patented solution can be easily modified and reprogrammed, allowing for a variety of images or messages to be displayed and changed. It is capable of showing a full range of graphics, patterns and animations, with placement almost anywhere on an aircraft – from the fuselage and under-fuselage belly to the engine nacelles and tail.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7550151-aircelle-nacelle-electro-luminescent/
Con-way Truckload, a full truckload carrier and subsidiary of Con-way Inc. (NYSE: CNW) today launched a military appreciation campaign called True to the Troops with a ceremony held at the company’s headquarters in Joplin that included the unveiling of two of the company’s tractor-trailers wrapped with images honoring and recognizing our nation’s military.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7503451-con-way-true-to-the-troops/
The NFC-empowered Momento Pearl™ from Galatea: Jewelry by Artist is the first cultured pearl to contain near field communication technology, allowing a user to create a tailored voice message that can be played when the pearl is tapped against a compatible mobile device. Taking smart jewelry to a completely new, emotional level, the patent-pending Momento Pearl (U.S. Patent No. 14/517.827 and Trademark 86/434,536) can also store a variety of digital content including images, messages and videos.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7396251-galatea-jewelry-by-artist-nfc-empowered-momento-pearl/
http://www.osv.ltd.uk/chevrolet.php
In the UK, the Chevrolet moniker often conjures up images of warmed
over Daewoo's. GM hopes to change that perception with offerings like
the Orlando which will be based on the Vauxhall Astra's
architecture.The Orlando is a mini-MPV that can be had in three trim
levels LS, LT and LTZ...See More http://www.osv.ltd.uk/chevrolet.php
A rainbow of gorgeous images presents life in vibrant, energizing color. Find out more at http://shop.nationalgeographic.com/ngs/product/photography/photography-books/life-in-color---mini-edition
Non-Fiction
Professional Photographers of America (PPA) is inviting the world to watch live action of the annual International Photographic Competition International Photographic Competition (IPC) from August 4-7. This is the first time in IPC’s history that judging sessions can be viewed in real time by the public. PPA photographers around the globe have submitted nearly 5,000 images for the competition and will watch closely, along with a worldwide audience, as the IPC judges assess their work.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7118951-professional-photographers-of-america-international-photographic-competition-first-live-stream/
Website: http://www.kloschinsky.com
Audio Track: http://vibedeck.com/paulkloschinsky/w...
A homemade video of my original song Wearin' Blue. Music and lyrics by Paul Kloschinsky. Images by Paul Kloschinsky, Shutterstock and iStock. Used with permission.
El satélite DEIMOS-2, el primero español de muy alta resolución puesto en órbita el pasado 19 de junio, ha comenzado a captar sus primeras imágenes tan solo 12 horas de entrar en operación.
DEIMOS-2, lanzado desde la base de lanzamiento de Yasny (Rusia), ha sido desarrollado en un tiempo récord de tres años por Elecnor Deimos. Para la integración y posterior control de la misión DEIMOS-2, la compañía ha creado un innovador Centro de Integración y Operaciones de Satélites en Puertollano (España), completando así su presencia en toda la cadena de valor de las misiones espaciales.
Para ver el Multimedia News Release, vaya a http://www.multivu.com/mnr/71400573-elecnor-deimos-2-satellite-images
DEIMOS-2, Spain's first ultra-high resolution satellite launched into orbit on 19 June, has started capturing its first images just 12 hours after it was brought on line.
DEIMOS-2, which was launched from the launch site at Yasny (Russia), was developed by Elecnor Deimos in a record time of just three years. The company built an innovative Satellite Integration and Operations Centre in Puertollano (Spain) to assemble and subsequently control DEIMOS-2. As a result, this project completes Elecnor Deimos' presence in the entire value chain for space missions. Elecnor Deimos has the capability to manage entire space programs: design, integrate, validate, launch and operate Earth observation satellites; use them for commercial purposes and develop them for third parties.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400573-elecnor-deimos-2-satellite-images
