What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
Franzese®, an innovative food development company, has partnered with KitchenAid, creating premium gelato and pasta mixes specifically for use with the KitchenAid® Stand Mixer’s ice cream maker and pasta maker attachments.
“Whether just starting out with these attachments or looking for an even faster way to get great results, KitchenAid stand mixer owners now have an alternative to making gelato and pasta completely from scratch,” notes Michael Huie, global business unit director for KitchenAid. “Given the quality of Franzese products, most would be hard pressed to tell the difference.”
“We want to fit real food into real lives,” states Paolo Franzese, CEO of Franzese. “Our premium food mixes are easy to make with KitchenAid’s quality Stand Mixers and attachments. Cooks of all levels can get excited about exploring new ways to prepare their favorite foods.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7766755-kitchenaid-franzese-mixes/
Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.
The new creative, the latest instalment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled at an event in New York on Australia Day eve attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.
Guests at the event were treated to immersive ‘virtual reality’ displays and aquatic-themed images being projected onto the ice rink at the famous Bank of America Winter Village at Bryant Park alongside the reveal of a new broadcast ad, featuring a voiceover by Australian actor and new Tourism Australia global ambassador Chris Hemsworth. The event was hosted by Australian chef Curtis Stone and guests enjoyed a specially designed Australian menu by Luke Mangan.
To view the multimedia release go to:
http://www.multivu.com/players/English/7742051-tourism-australia/
After successful exploration runs in 2013 and 2015 the Dutch polar cruise company Oceanwide Expeditions has announced two new expeditions to the Ross Sea in 2017. The ice-strengthened vessel “Ortelius” will be accommodated with helicopters for the two Antarctica cruises, sailing from the South-American continent to the Antarctic Peninsula, crossing the Polar Circle, further west to Peter I Island, sailing in the Bellingshausen sea along the ice-edge of “deep Antarctica” into the Ross Sea. The voyage continues to the uninhabited sub-Antarctic Campbell Island and ends after 32 days in New Zealand. The second cruise offers the same itinerary, but in reverse.
The Ross Sea Challenge
The Ross Sea region of Antarctica has always presented a dream but also a challenge to visit to explorers. The Ross Ice Shelf prevents a full seasonal operation and distances are enormous. Apart from the extremes, landing sites are still difficult to reach. “With the advantages of the “Ortelius” in combination with the use of helicopters, our travelers are having some great opportunities exploring Antarctica’s most fascinating sites”, says CEO Michel van Gessel.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726051-oceanwide-expeditions-new-ross-sea/
Toyo Tire U.S.A. Corp. has brought year-round versatility and winter-weather safety together in one with Toyo® Celsius®, the revolutionary new variable-conditions tire. Toyo Tires® created the new segment called “Variable-Conditions” in order to define the unique capabilities of this product.
Built for the varying road conditions that drivers may face, Celsius picks up where all-season tires fall short. It provides better ice and snow traction than a typical all-season tire, yet offers the convenience of year-round use and a 60,000-mile treadwear warranty*. For vehicle owners, this means year-round versatility plus winter-weather safety… all in one tire.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7569251-las-vegas-2015-sema-show-autotrader/
If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre.
Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduced Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall (MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the historic Howard Theatre. The launch event was heralded as “a night of music, climate activism, beer, and ice cream.” Musicians Galactic and Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream flavor to highlight climate activism.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648451-ben-and-jerry-s-new-belgium-brewery/
Well, my friend Jenni has been sad lately and has had a lot of problems and so I came up with this magic cover song that is going to make all her woes melt like ice. If that doesn't work, I guess I can always buy her flowers and candy.
Following a long winter, most people are excited to get outside and enjoy the warm temperatures that accompany the spring season. In an ironic twist, the warm temperature brings an increased risk of ice balls falling from the sky in the form of hail. Damage to homes and cars as a result of hail cost State Farm policyholders more than $2.4 billion in 2014. Hail is one of the most frequent causes of property damage. While hail storms most frequently impact the Great Plains and Midwest, every state in the nation is susceptible.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7452831-state-farm-weather-preparedness/
Casino operators at the ICE Totally Gaming 2015 conference and trade show (“ICE 2015”) will experience first-hand the strategic benefits of the combination of Scientific Games’ (NASDAQ: SGMS) Bally, WMS, Shuffle Master, SG Gaming, Williams and Barcrest brands. At ICE 2015 on February 3-5 at ExCel London Exhibition and Convention Center, stand #N1-440, Scientific Games (the “Company”) will showcase more than 125 gaming products that address casino operators’ diverse needs across all of their land-based and interactive channels, thereby demonstrating the value of the Company’s recent merger with Bally Technologies. For more details on Scientific Games’ products on display at ICE 2015, please visit now.wms.com/stronger-together-ice2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7405051-scientific-games-ice-2015/
