Potash Corporation of Saskatchewan Inc. (“PotashCorp”) today launched potashcorp-eKonomics.com, a new online resource that delivers easy-to-understand analyses of soil science data, agronomic information, research and best management practices to help farmers achieve greater financial success. As part of a larger campaign, the site aims to educate farmers about the benefits fertilizer – specifically potash – can deliver to their bottom line.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61611-potashcorp-launches-ekonomics-business-of-soil-fertility
General Mills and Häagen-Dazs today announced an initiative designed to foster greater economic vitality for smallholder vanilla farmers in Madagascar and ensure the availability of high quality vanilla for future generations.
Häagen-Dazs, the world’s leading brand of super-premium ice cream, with the General Mills Foundation, will invest $125,000 over two years to benefit villages in Madagascar’s Sava region, home of the world’s highest quality vanilla. The commitment builds upon General Mills century-long history of working closely with farmers around the world to promote sustainable agriculture.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60422-general-mills-haagen-dazs-vanilla-sourcing-small-farmers-madagascar
CHS is pleased to introduce the CHS Center for Cooperative Growth, an online platform that gathers and shares diverse viewpoints from agribusinesses, independent agricultural producers, academia and other leaders to foster greater success among America’s cooperatives.
The online platform launched in October 2012, features a primary cooperative topic addressed through four perspectives and invites audiences to participate through online polls and a blog.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58033-introducing-the-chs-center-for-cooperative-growth-online-platform
Creating a sustainable cocoa sector that can meet the chocolate industry’s long-term demand for cocoa, the essential raw material for chocolate, while providing economic opportunities to cocoa farmers will require billions of dollars in agricultural investments across research, third-party certification and technology transfer to farmers, according to Mars, Incorporated, one of the world’s leading chocolate manufacturers.
Although many groups and individual companies have made singular investments towards a more sustainable sector, to benefit a significant portion of the world’s five to six million cocoa farmers, Mars believes the industry must work together even more closely to scale up positive impacts for farmers and achieve higher yields without compromising limited natural resources.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58400-mars-chocolate-invests-in-creating-a-sustainable-cocoa-industry
Chobani, a proud first-time sponsor of the United States Olympic and Paralympic Committee and Team USA, will premiere its first 60-second national television spot during the London 2012 Olympic Games Opening Ceremony. Directed by Peter Berg of “Friday Night Lights” acclaim, the “Proudly with You” TV spot was inspired by, and features, members of the Chobani community, who came together to make Chobani the successful company that it is today: the farmers, employees and local community.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57448-chobani-brings-the-heart-of-central-new-york-to-london-2012-olympic-games
Grilling season is in full swing, but the same old menu of burgers, hot dogs and macaroni salad could use some fresh ingredients and ideas. Whether you have a home garden or a local farmers’ market, summer brings an abundance of fruits and vegetables that are prime for grilling. In celebration of its 70th anniversary year, Organic Gardening magazine is keeping the season festive with recipes that take the garden to the grill.
Produce is the tastiest and most nutrient-dense when it is in-season, and it can be more affordable too. Grilling brings out the flavors and juices in fruits and vegetables: corn and zucchini take on a delicious, smoky flavor and the natural sugars in peaches and pineapple caramelize to perfection. Not sure where to begin? Organic Gardening’s Consulting Food and Wine Editor Victoria von Biel offers tips for a more flavorful grilling season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53919-organic-gardening-magazine-70-th-anniversary-recipes-from-garden-to-grill
Haiti’s Francis mango is back for a short six to eight weeks at Whole Foods Market. Starting now and for a limited time, shoppers will find this exclusive Fair Trade™ Certified fruit under the grocer’s Whole Trade program, which drives meaningful dollars into the struggling Haitian economy. Whole Foods Market is the sole buyer of Fair Trade Certified mangos and purchases the fruit from small Haitian growers, sometimes buying from a family with just one tree. The Whole Trade Guarantee ensures growers receive equitable pay – a key point since this mango crop is often the only source of cash income for many of these farmers. Additionally, many stores will offer organic Haitian mangos. This is the third year the company has brought Whole Trade Haitian mangos to stores, and Whole Foods Market is working to expand the number of growers it works with, providing more mangos to shoppers and more money in Haitian grower’s pockets.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49714-whole-foods-market-haitian-mangos-fair-trade-certified-fruit
As part of its fresh-from-the-farm video and recipe series, “California Grown” is releasing a new video featuring Cecchini & Cecchini Farms of Brentwood, Calif., the only remaining asparagus farmer in Contra Costa County.
The video series, which highlights California farmers and the real stories behind some of California’s favorite agricultural products, was started last year as part of an ongoing effort to connect consumers to the people and families that produce the locally grown foods they enjoy.
In the newest video, Barbara Cecchini shares what she loves about farming in California, how her family got involved in their farming operation, what sets their asparagus apart from products grown in other regions, and why she feels it’s important to buy California-grown products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55964-california-grown-asparagus-farmer-cecchini-farms-contra-costa-county
Anvil Knitwear is a proud sponsor of Farm Aid 2011 whose mission is to build a vibrant family farm-centered system of agriculture in America. The concert will feature six exclusive Farm Aid designs on Anvil Knitwear t-shirts featuring Texas cotton from organic and transitional growers.
This year’s concert in Kansas City, Kan., at LIVESTRONG Sporting Park on Aug. 13 will feature Farm Aid t-shirts with Anvil’s Shirt Scan™ technology that allows concertgoers to view exclusive Farm Aid content, including documentary footage of Willie Nelson, Neil Young, John Mellencamp and Dave Matthews.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51756-anvil-knitwear-sponsor-and-official-t-shirt-supplier-farm-aid-concert
In just over a year, the America’s Farmers Grow Communities program has given more than 1,200 farmers across the country an opportunity to win a combined $3 million to benefit community not-for-profit organizations ranging from health centers to scholarship funds. The program, sponsored by Monsanto Fund, is gearing up for its second year and will join with farmers to contribute an additional $3 million to make an even bigger impact in their local communities.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/monsanto/49623/
Several projects across platforms and crops designed to improve farmers’ on-farm productivity and profitability advanced phases today as part of Monsanto Company’s (NYSE: MON) annual pipeline update.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/monsanto/48030/
Anvil Knitwear, a leading manufacturer of sustainable apparel, premiered a digital short at Farm Aid 25: Growing Hope for America Concert at Miller Park in Milwaukee on October 2, as part of its sponsorship of the event. The thought provoking video educates consumers about the impact of pesticide use on the environment and farmers and encourages consumers to support organic farmers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/anvilknitwear/46479/
