Union Pacific Railroad this week launched a new campaign exclusively on social media, urging drivers and pedestrians to think about their personal safety first and wait at grade crossings. New videos depict different scenarios in which a jogger, young couple and father and son are stopped, waiting for a train to pass. When the arms lift, each proceeds safely toward a spectacular future.
“Our message is straightforward – Your Life is Worth the Wait,” said Scott Moore, Union Pacific senior vice president – Corporate Relations. “Union Pacific trains operate in more than 7,300 communities; too often our employees see drivers or pedestrians sneak around the gates. Even after applying the emergency brakes, it can take a mile for a train to stop; the risk is never worth it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7508251-union-pacific-your-life-is-worth-the-wait/
More than 40 U.S. states have some potential for earthquakes. To increase earthquake preparedness, the Federal Emergency Management Agency (FEMA) encourages all Americans to participate in the Great ShakeOut Earthquake Drill happening on Thursday, October 15, at 10:15 a.m. local time.
“Residents in California aren't the only ones threatened by the potential of a catastrophic earthquake,” said FEMA Administrator Craig Fugate. “From the Cascadia subduction zone in the Pacific Northwest to the New Madrid seismic zone in the South and Midwest, millions of Americans live and travel to areas that can be impacted by a major earthquake. All of us - regardless of where we live - should be prepared by knowing what to do: drop, cover, and hold on.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7607931-fema-national-prepareathon/
As part of National Preparedness Month, FEMA will be sending journalists information each week in September to help spread the word about how people and communities can better prepare for specific disasters before they strike.
As we mentioned in the FEMA news release dated September 1, 2015, each week will focus on a different type of disaster. The inaugural week highlights floods and the steps people and communities should take to better weather the storm when it strikes and recover more quickly once it has passed.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7607931-fema-national-prepareathon/
Disasters like floods, hurricanes, wildfires, tornadoes, and earthquakes are a harsh and frequent reality for much of the country. According to a recent survey conducted by the Federal Emergency Management Agency (FEMA), progress has been made; however fewer than half of Americans have discussed and developed an emergency plan with their household.
Today, FEMA and the Ad Council launched a new series of public service announcements (PSAs) to encourage families to develop an emergency communication plan before a disaster occurs. An extension of the national Ready campaign, the new PSAs launch in conjunction with the 12th annual National Preparedness Month, serving as a reminder to take action to prepare for the types of hazards that could impact where you live, work, and vacation.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7608151-fema-ad-council-emergency-preparedness/
To help kick off National Emergency Preparedness month, Primrose Schools is teaming up with national partner Save the Children on a nine-week series aimed at equipping families with tools so they can better prepare for the unexpected. The interactive program features engaging resources, activities and videos on Primrose Schools’ 360 Parenting blog that ultimately lead parents through a simple, step-by-step process to create their own family emergency plans.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7437952-primrose-save-the-children-preparedness/
The Ad Council and the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) announced the launch of a new public service advertisement (PSA) to raise awareness about the importance of being prepared for emergencies. While the PSA targets all communities, We Prepare Every Day is the first in a series of videos that aim to deliver a strong preparedness message by showing people with disabilities taking charge to prepare themselves and their families for emergencies.
The PSA provides equal access to all viewers and includes open captioning, a certified deaf interpreter, and audio description for viewers who are blind or have low vision.
The launch of the PSA coincides with the 25th anniversary of the Americans with Disabilities Act (ADA) on July 26, 2015. The ADA prohibits discrimination and ensures equal opportunity for people with disabilities in employment, state and local government services, public accommodations, commercial facilities, transportation and telecommunications. The ADA guarantees the civil rights of more than 56 million Americans.
To view the multimedia news release visit http://www.multivu.com/players/English/7576951-fema-ad-council-emergency-preparedness/
In recognition of National Animal Disaster Preparedness Day on May 9, 2015, Hill’s Pet Nutrition is encouraging pet parents to plan ahead by creating a pet emergency go-kit and following several easy tips to ensure the safety of their pets during a crisis.
“The best thing a family can do in the case of an emergency is be prepared, and that includes having a plan in place for your pets,” said Kostas Kontopanos, President of Hill’s Pet Nutrition North America. “We hope that families take into account some simple steps that will help them feel ready to respond should disaster strike.”
Hill’s recommends building a Pet Emergency Go-Kit in order to cut down on time in the event of a crisis, allowing families to focus solely on getting to safety as quickly as possible.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7481151-hill-s-pet-emergency-go-kit/
In response to the devastation wrought by Saturday’s earthquake and powerful aftershocks in Nepal, the Ad Council has joined the U.S. Agency for International Development’s Center for International Disaster Information (USAID CIDI) to launch a series of television, print and digital public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit CIDI.org/NepalRelief, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the earthquake.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7512851-ad-council-nepal-earthquake-relief/
A recent Federal Emergency Management Agency (FEMA) survey found that nearly 60 percent of American adults have not practiced what to do in a disaster by participating in a disaster drill or preparedness exercise at work, school, or home in the past year. Further, only 39 percent of respondents have developed an emergency plan and discussed it with their household. This is despite the fact that 80 percent of Americans live in counties that have been hit with a weather-related disaster since 2007, as reported by the Washington Post. With the number and severity of weather-related disasters on the rise, the America’s PrepareAthon! is an opportunity for individuals, organizations, and communities to take action to prepare for specific hazards through group discussions, drills, and exercises.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500251-fema-national-prepareathon/
More than 15,000 injuries involving holiday decorating resulted in emergency room visits in 2012, according to the U.S. Consumer Product Safety Commission. The National Fire Protection Association (NFPA) reports that U.S. fire departments respond to an average of 230 home fires each season involving Christmas trees.
In light of these statistics, UL, a global safety science leader, is sharing tips about tree safety, decorating safety and home entertaining safety during the holiday season, including ways that consumers can safeguard their homes and loved ones.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7394851-ul-safe-holiday-celebration-home-tips/
It’s back to school and more youth than ever are involved in some type of sporting activity. That’s why approximately three million youth are seen in hospital emergency rooms for sports-related injuries and another five million are seen by their primary care physician or a sports medicine clinic for injuries. Many of those injuries may result in your child having to have a CT scan.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7272451-lurie-children-s-hospital-of-chicago-ct-scan-radiation-dose/
Operation Homefront is a national nonprofit leading more than 2,500 volunteers with nationwide presence who provide emergency and other financial assistance to the families of service members and wounded warriors. Operation Homefront has provided assistance to thousands of military families since its inception in 2002. Recognized for superior performance by leading independent charity watchdog groups, nationally, 93 percent of total donations to Operation Homefront go directly to programs that provide support to our military families. For more information, go to www.OperationHomefront.net.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7316851-operation-homefront-military-families-veterans-september-11-psa/
