https://youtu.be/dHE5O2GlGN8 British Telecom company TalkTalk’s October 2015 data breach was only one of many hitting consumers and the corporate world recently – Ashley Madison and Sony come to mind – but the lessons apply to every company, big and small. Here are three takeaways from the TalkTalk data breach – and the three big losses that affect any business after a cyber attack.
https://youtu.be/DUCQdHjLEfE With so much focus sometimes put on attracting new customers, it can be easy to overlook a valuable commodity: repeat customers. According to a recent article from Linkedin, “it costs six to seven times more to acquire a new customer than to retain an existing one.” With that in mind, here are six ways to keep customers coming back for more.
https://youtu.be/JmAsAoDDA70 If you’ve got an ecommerce site, you need a Terms of Service Agreement. A Terms Of Service Agreement essentially states the rules for using your website. While it’s not a legal requirement to have one on your site, it offers a lot of legal protection. A Terms of Service Agreement can limit your liability if you end up in court, something that happens a lot more frequently than you might think.
https://youtu.be/iGct1D-Lom4 PCI Scanning – when your ecommerce biz was just a dream in your mind (and maybe it still is), PCI Compliance was most likely not what got you pumped about going into business. But it’s one of those necessary evils of ecommerce business life, so if you want to stay in business, keep watching our quick and painless guide for the lowdown on PCI Scanning and Compliance.
https://youtu.be/P8-Hc53sAjI The U.S. is about to get on board with a critical form of credit card payment and retailers need to be prepared. Retailers are getting ready to make the switch from primarily accepting traditional magnetic strip cards to EMV. EMV – Europay, Mastercard and Visa – is a credit card with a small chip that more securely validates transactions than magnetic strip cards. Much of the world uses EMV and Europe has used EMV for years.
https://youtu.be/-HaSRU9Ike4 With so much content out there, it’s hard to know what to pay attention to. But whether you’re a budding entrepreneur or a seasoned professional, it makes sense to follow the best of the best in ecommerce for tips, hacks, and resources. We’ve compiled a list of 10 of the best blogs covering everything ecommerce.
http://epicecommercetools.com/2015/10/08/it-can-be-a-clear-path/ So you have a new product or service on the market…and it’s a good one. You might even have a stellar professional sales team in your employ or you might be a one man army filling that role yourself. But then again, if you’re like millions of entrepreneurs across the globe, you have a website doing some or maybe even all of this work for you. Regardless of what role your website plays in your sales process, it only stands to reason that you’re going to need it to perform. But, you know this already. You understand that increasing your conversion rates will increase your profit; it’s simple math.
https://youtu.be/sCdZiNhcps8 Valentine’s Day netted more than $19 billion in sales last year, with a significant portion of that figure coming from ecommerce. Even if your ecommerce biz doesn’t cater to the traditional chocolates-and-flowers market, there are still creative ways to tap into the Valentine’s market. Here are five tips for how to make the most out of Valentine’s Day.
https://youtu.be/_HT-llQ-kmw If you’re a business owner trying to find ways to increase conversions or security or both on your site, you may have found there’s a lot of buzz about how trust seals can help your site. It’s pretty much a given that to have at least a shot at winning the ecommerce game, your site needs a trust seal. But choosing a trust seal that’s both right for you and from a company that can back up its claims takes a little research.
https://youtu.be/NGiAhAOR03o Have a blog but find creating new content is depleting your resources or eating your time? Or maybe you’d just like to see new, fresh voices on your blog. If you’re weary of cranking out new posts on your own, maybe you should look into finding guest bloggers. We share here seven ways get a guest blogger for your site.
Interactive online experiences are the basis for successful ecommerce. Not only are people shopping from their desktops and laptops, but they are shopping from their phones and tablets as well. It’s become a competitive environment. Businesses must make savvy choices to create online shopping experiences that maintain their customers’ interest while meeting their own company goals. Here are some key ways you can create an epic eCommerce experience for your customers.
https://youtu.be/9a--dmZ8cm8 Without social media and marketing knowledge it’s not likely that your Etsy store, ecommerce biz, or blog will get off the ground or that you’ll be able to compete effectively on the internet of MEGA COMPETITION.
