In what may become the largest-ever food sampling event, on July 21 Applebee’s Neighborhood Grill & Bar® will offer free sampler plates of its popular new Sriracha Shrimp and Churro S’Mores appetizers to guests.
Applebee’s anticipates serving about two million plates of Sriracha Shrimp and Churro S’Mores during “Taste The Change Day” at nearly 2,000 restaurants across the country. The offer is available to dine-in guests all day, with the option of adding other new appetizers at low sampler prices.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7428056-applebee-s-taste-the-change/
Last year, Columbia Crest became the first winery to crowdsource a wine from vineyard to table through an interactive online community experience called Crowdsourced™ Cabernet. While the resulting wine of the 2014 vintage ages in barrel, the Crowdsourced Cabernet community will still have the chance to weigh-in on important winemaking decisions. First, Columbia Crest will be expanding the program by adding a 2015 vintage and allowing one lucky fan to play a larger role in the winemaking process. In addition, fans will be able to participate in critical weekly voting decisions for both the 2014 and 2015 vintages online at CrowdsourcedCabernet.com and, new for this year, choose the label design for the 2014 vintage.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7409452-columbia-crest-crowdsourced-cabernet/
Lithium Technologies today announced the winners of the fifth annual Lithium Digital Customer Excellence Awards, affectionately known as the Lithys. This year’s awards set a new record for submissions with 66 entries from 17 countries across four continents and representing 47 brands. The 2015 Lithys also had a big impact on Lithium’s own community, generating more than 21,000 page views and 9,000 visits—and adding 4,000 community members during the voting period. Winners were determined by community votes, outside judges Nate Elliott from Forrester Research and Jim Storer of The Community Roundtable, and Lithium executives.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7522751-lithy-2015-winners/
Icelandair helped alleviate the long days of darkness last night with the launch of their Aurora Borealis-themed plane, the Hekla Aurora. The launch, part of Icelandair’s #MyStopover campaign, culminated in Reykjavik as the plane flew over an illuminated Hallgrimskirkja church - a prelude to the city’s annual Winter Lights Festival which begins tomorrow.
The Hekla Aurora is part of Icelandair’s transatlantic fleet, providing passengers an experience of the Aurora Borealis while on board, both with its interior mood lighting, and the new Aurora Borealis livery on the exterior. As the Boeing 757 flew over Reykjavik city yesterday, passengers experienced the dancing lights of the on-board Aurora Borealis, with Icelandic music as the soundtrack, and, adding to the experience, a unique birds-eye view of Hallgrimskirkja church. The plane landed at Reykjavik’s domestic airport to a fanfare welcome as the locals came out in force to celebrate. They were also able to experience the plane for themselves as it was opened to the public.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7441451-icelandair-aurora-borealis-plane/
Icelandair helped alleviate the long days of darkness last night with the launch of their Aurora Borealis-themed plane, the Hekla Aurora. The launch, part of Icelandair’s #MyStopover campaign, culminated in Reykjavik as the plane flew over an illuminated Hallgrimskirkja church - a prelude to the city’s annual Winter Lights Festival which begins tomorrow.
The Hekla Aurora is part of Icelandair’s transatlantic fleet, providing passengers an experience of the Aurora Borealis while on board, both with its interior mood lighting, and the new Aurora Borealis livery on the exterior. As the Boeing 757 flew over Reykjavik city yesterday, passengers experienced the dancing lights of the on-board Aurora Borealis, with Icelandic music as the soundtrack, and, adding to the experience, a unique birds-eye view of Hallgrimskirkja church. The plane landed at Reykjavik’s domestic airport to a fanfare welcome as the locals came out in force to celebrate. They were also able to experience the plane for themselves as it was opened to the public.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7441451-icelandair-aurora-borealis-plane/
Sigrid Olsen opens a significant new chapter in her career this spring. SIGRID OLSEN Studio, a new seasonal fashion collection for women, premieres in partnership with leading entertainment and lifestyle retailer, HSN and will launch in April.
Sigrid will enhance her multi-faceted creative talents, adding national broadcast persona to the roster, and promote her inspired, artisan chic designs on-air with HSN across its various platforms, including TV, online and mobile. HSN reaches 96 million households in the U.S. and offers its customers a curated assortment of exclusive products and top brand names 24 hours a day, seven days a week.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
Bring in the New Year Eve like never before! The capital of fun and magic, Adlabs Imagica is hosting extraordinary celebrations at the magical land with a whole lot of entertainment extravaganza planned for guests to make it a memorable experience. Adding glamour to the event will be the popular play back singer, Shaan who is slated to perform his timeless hits live for the audience at the theme park.
“Performing at Imagica at News Years Eve is going to be such an exhilarating experience. Planning a High adrenaline act to match the Rides at Imagica.” said Shaan.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7398451-new-year-imagica-shaan/
As Child Passenger Safety Week wraps up, the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) is launching a new Car Seat Finder Tool, adding the ability to look up car seat recalls on its mobile app, and reminding parents and caregivers to register their child's car seat through its new campaign – “Don't Delay. Register Your Car Seat Today.” Every 34 seconds, a child under the age of 13 is involved in a crash and more than a third of children killed in crashes were not in car seats or wearing seat belts. NHTSA's new Car Seat Finder Tool is aimed at helping parents select the right car seat or booster seat for their child, while the campaign reminds everyone of the importance of registering car seats to receive important safety recall notifications.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310151-ad-council-nhtsa-child-passenger-safety-2014/
Bulbs.com, one of the largest online distributors of replacement lighting announced today that it is adding the new Philips hue lighting system to its LED product assortment. Bulbs.com will be among the first Philips Professional channel distributors to carry hue. Until now hue has been offered only through the Philips Retail channel.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7262751-bulbs-com-new-philips-hue-web-enabled-led-lighting-system/
Bulbs.com, one of the nation’s largest Philips Lighting distributors, announced today that it is adding the new Philips InstantFit LED T8 lamps to its product assortment, making energy efficient lighting even more accessible for its customers. LED T8s will provide customers with an opportunity to slash conversion cost and time to replace fluorescent tubes with LED technology.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65767-bulbs-com-new-philips-instantfit-led-t8-now-available
Nearly six of ten Americans will develop kidney disease in their lifetime, according to a new analysis published in the American Journal of Kidney Diseases. In comparison, lifetime risk of diabetes, heart attack and invasive cancer is approximately four in ten.
As a result of this and previous studies, the National Kidney Foundation is calling on healthcare professionals to screen patients in specific high-risk groups for kidney disease – those age 60 or older and those with high blood pressure or diabetes – by adding a simple urine albumin test for kidney damage to annual physical examinations.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62772-national-kidney-foundation-study-screening-for-disease
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