On September 15th, Crest and Oral-B announced the kick off of National Gingivitis Awareness Month, with a press conference in Greeley Square Park, Manhattan, featuring “White Collar” star, Tiffani Thiessen. Thiessen is helping Crest and Oral-B to bring attention to the early gum disease, gingivitis, which affects more than fifty percent of American adults¹. Along with the declaration, Crest and Oral-B are helping consumers prevent and reverse gingivitis by introducing a new member to the Crest® Pro-Health® family, Crest® Pro-Health® Clinical Gum Protection. The new, advanced formula of Clinical Gum Protection provides Crest’s highest level of protection against the plaque bacteria that can cause gingivitis and with regular use, is clinically proven to help reverse gingivitis in just four weeks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/crestprohealth/44592/
With the help of a compassionate fitness club owner and a personal trainer, Susan managed to lose 75 pounds over several months. The club owner, Kitty Williams of Anytime Fitness in Loveland, celebrated Susan’s success by featuring her “before and after” photos in a local newspaper ad.
Susan’s pride at being featured in the ad turned to horror, however, when Tonight Show host Jay Leno mocked Susan’s accomplishments during one of his weekly “Headlines” segments. Leno held up the advertisement in front of a camera and said, “Susan, all you did was change your shirt.” The studio audience burst out laughing and Leno repeated the taunt, “All she did was change her shirt.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/anytimefitness/45924/
Nearly one out of every three American children is clinically overweight or obese. The health and well-being of future generations is undeniably at risk. And yet the fastest-growing fitness club chain in the world is about to launch a nationwide campaign featuring TV commercials and full-page ads in USA Today and People magazine which declare “There is no childhood obesity epidemic.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/anytimefitness/45925/
Premium chocolate manufacturer Lindt USA today announces the launch of their new TV advertisement featuring Lindt Global Brand Ambassador and Swiss tennis star Roger Federer. The new TV spot “Airport,” created by agency of record Gotham Inc., is a humorous look into the life of Federer and the irresistible nature of Lindt’s smooth melting Lindor Truffles. Lindt is also unveiling a special partnership with the Roger Federer Foundation (RFF) that will help raise awareness and funds for the non-profit in conjunction with the Grand Slam tournament in New York.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lindt/45933/
JOHNSON’S® Brand, the leading expert in baby skincare, introduces JOHNSON’S® NATURAL™, a line of products that naturally and gently care for baby’s skin and hair featuring at least 98 percent plant and fruit-derived natural ingredients. The new line supports the needs of a growing number of moms looking for natural products as part of a natural lifestyle.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnsons/45901/
The Sounds of Pertussis Campaign moves into action with the second annual Pertussis Awareness Day in New York City featuring a range of educational activities, including the launch of the Sound Off About Pertussis song contest and a new public service announcement (PSA) featuring four-time NASCAR Sprint Cup Series champion Jeff Gordon. The national public awareness campaign encourages parents to help protect themselves and their babies from pertussis—commonly known as whooping cough—by getting vaccinated with an adult Tdap (tetanus, diphtheria, acellular pertussis) booster, which may reduce their risk of getting the disease and spreading it to their babies.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/soundsofpertussis/45203/
In celebration of the network’s fifth birthday, Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, will premiere its first-ever, long-form original series Noodle and Doodle on Saturday, September 25 at 9:00 a.m. ET. Produced by Sprout, this new series (26 x 11’ episodes), featuring arts, crafts and cooking for preschoolers and their families, will debut within the network’s signature, live morning block, The Sunny Side Up Show, which is expanding to include weekends. Noodle and Doodle will air every Saturday and Sunday at 9:00 a.m. and again at 11:30 a.m. ET.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/42013/
New York Times bestselling author Tess Gerritsen’s relentless, inventive novels take readers on pulse racing thrill rides that are as satisfying as they are heart stopping. Now, in this edge of your seat suspense novel featuring Jane Rizzoli and Maura Isles, a mysteriously isolated town stands abandoned as a silent watcher waits. Learn more about this author here: http://tinyurl.com/2dj3yfv
Learn more about this book here: http://tinyurl.com/25urauo Suspense
The Annenberg Space for Photography is pleased to announce programming coinciding with “THE YEAR” -an exhibit featuring winning photos from the 67th annual Pictures of the Year International competition. For the second consecutive year, the Photography Space will play host to the prestigious photojournalism competition, exhibiting stirring images from around the world in both print and digital galleries. The Photography Space will also offer two digital feature presentations, weekly IRIS Nights lecture series and a slideshow night presenting special photography related to the themes in the exhibit.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/annenbergfoundation/44051/
In an effort to encourage children to spend more time outdoors and re-connect with nature, the USDA Forest Service and the Ad Council are joining DreamWorks Animation SKG, Inc. today to launch a new series of public service advertisements (PSAs) featuring characters from DreamWorks Animation's beloved Shrek films. Hank Kashdan, Associate Chief of the Forest Service, will unveil the PSAs on June 11 at the Denver Museum of Nature and Science in coordination with National Get Outdoors Day (June 12). The ads will be distributed to media outlets nationwide this week.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44398/
“A TENSE AND RIVETING PIECE OF ACTION CINEMA… IMPRESSIVE FIGHT SEQUENCES… BONE-CRUSHING VIOLENCE.” – TWITCH.
Winner of eight honours at the prestigious Hong Kong Film Awards ceremony, including Best Film, Best Director, Best Supporting Actor, Best Action Choreography, Best Cinematography, Best Art Direction, Best Costume and Make-up Design and Best Original Film Score, and the winner of the Best Actor (Wang Xueqi) and Best Supporting Actor (Nicholas Tse) prizes at this year’s Asian Film Awards, the epic, period action movie Bodyguards And Assassins is a dramatic fictionalized retelling of the suspenseful events of 1906 that eventually led to the 1911 Xinhai Revolution and the founding of the Republic of China.
Directed by Teddy Chan (The Accidental Spy) and featuring an impressive cast of Hong Kong and China’s biggest stars, including Donnie Yen (Ip Man; Kill Zone), Leon Lai (An Empress And The Warriors; Seven Swords), Xueqi Wang (Forever Enthralled; Warriors Of Heaven And Earth; The Red Suit), Tony Leung Ka Fai (Missing; The Myth), Nicholas Tse (Dragon Tiger Gate; New Police Story; The Medallion) and Simon Yam (Ip Man; Triangle), Bodyguards And Assassins is a sumptuously staged, action-packed blockbuster, full of political intrigue, tragedy and drama that will appeal as much to lovers of quality cinema as it will to martial arts aficionados.
On October 15th 1906, the man destined to become the Father of Modern China, Dr. Sun Yat-sen, is due to arrive in the British Colony of Hong Kong to discuss plans to overthrow the corrupt Qing Dynasty with a group of leading anti-Qing revolutionaries. Aware of Sun’s intentions, the Qing Court dispatches an elite army of assassins to the port where Sun is due to arrive, with orders to see to it that he never makes it to his appointment and does not leave the colony alive.
Receiving news of the proposed assassination, a newspaper editor and a local tycoon, both sympathetic supporters of the revolution, take it upon themselves to protect Dr. Sun at any cost. To help ensure his safety they recruit a motley band of fellow sympathisers, friends and acquaintances, all skilled in martial arts combat to act as Sun’s bodyguards. Additionally, they devise a risky plan to secretly replace the assassins’ target with a human decoy in an attempt to lead the killers away from their quarry.
As Sun arrives on the fateful day, the stage is set for a bloody confrontation in which a small group of selflessly courageous men and women will risk their lives fighting against hundreds of adversaries in a conflict that will determine the fate of millions.
Cleverly taking his time to establish his characters, their back-stories, motives and sub-plots in the deliberately paced first half of the film, director Chan expertly unleashes a barrage of non-stop, action set-pieces in a final hour that will leave viewers breathless.
Among the many standout sequences in a film that manages to be as emotionally involving and moving as it is exciting are a brilliantly directed sequence that echoes Brian De Palma’s homage (from “The Untouchables”) to Eisenstein’s famous Odessa Steps sequence from “Battleship Potemkin”, an extended free-running duel involving Donnie Yen and Cung Le, and a ‘man versus horse’ confrontation that is nothing short of jaw-dropping.
Bodyguards And Assassins will be released on DVD (£12.99) and Blu-ray (£19.99) by E1 Entertainment on 31st May 2010.
