Remington is “How the World Gets Ready” and models at New York Fashion Week are no exception. Remington was the brand of choice for achieving the nautical-inspired hair look developed by Teddy Charles at the LUCA LUCA S/S 2011 runway show. Raul Melgoza, the Creative Director for LUCA LUCA, collaborated with Charles, an industry trend-setter and fixture at fashion shows worldwide, to create the style. To complement the breezy, ethereal style of the spring collection, a twisted updo was given a textured edge and softened by face framing strands. Melgoza envisioned “a girl who has spent the day at sea and is now ready to come in and have a fabulous dinner.” The “Yacht Knot” was achieved with tools from the new Remington T-Studio Pearl Ceramic styling line.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/remington/46215/
This fall, Cub Scouts and Boy Scouts will introduce a whole new lineup of Trail’s End popcorn products for their annual fundraiser – the biggest change in 30 years. Since 1980, Americans have supported Scouting with their purchases of Trail’s End microwave popcorn and ready to eat popcorn treats. When their popcorn goes on sale next week, Scouts have every reason to believe the public will eat it up.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trails-end/45758/
Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Skandia Team GBR Sailing: Gripping race footage of Skandia Team GBR, demonstrating their brilliant sailing prowess through careful planning and calculation. Skandia applies the same meticulous approach to investment to help you achieve your financial goals. Find out where the team finish here: http://www.skandia.co.uk
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Last week the risk appetite that had dominated currency markets for the previous two weeks came to an abrupt halt. In spite of warnings from professionals that economic optimism was premature numerous investors and traders adopted the
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The Beatles LOVE, the powerful Cirque du Soleil production that celebrates the musical legacy of The Beatles, will be commemorating four years of captivating audiences on June 30, 2010.
In celebration of the show’s anniversary, four cast members from LOVE traveled to Niagara Falls earlier this week to join Ringo Starr at the launch of his upcoming North American concert tour. While visiting Niagara Falls, cast from LOVE were photographed with Ringo Starr in honor of this special milestone, captured exclusively by legendary music photographer, Rob Shanahan.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cirquedusoleil/44993/
This week marks the beginning of summer, and with weekend temperatures in the 90s and above throughout most of the country, Prestone — the nation’s leading manufacturer of antifreeze/coolant — wants consumers to know the impact of extreme heat on their engine through a rare demonstration.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prestone/44697/
