Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
The Sounds of Pertussis Campaign moves into action with the second annual Pertussis Awareness Day in New York City featuring a range of educational activities, including the launch of the Sound Off About Pertussis song contest and a new public service announcement (PSA) featuring four-time NASCAR Sprint Cup Series champion Jeff Gordon. The national public awareness campaign encourages parents to help protect themselves and their babies from pertussis—commonly known as whooping cough—by getting vaccinated with an adult Tdap (tetanus, diphtheria, acellular pertussis) booster, which may reduce their risk of getting the disease and spreading it to their babies.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/soundsofpertussis/45203/
Kia Motors America (KMA) caused quite a stir with its first-ever Super Bowl ad, which featured a colorful cast of life-size children’s characters in the 2011 Kia Sorento CUV, including Muno from YO GABBA GABBA!, the award-winning children’s television series and live tour. Building on the momentum and increased brand awareness generated by the 60-second spot, KMA plans to extend its relationship with YO GABBA GABBA!, as the presenting sponsor of the upcoming YO GABBA GABBA! THERE’S A PARTY IN MY CITY! tour.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kia/41953/
To address consumer misperceptions and reassure visitors that the Gulf oil spill is not affecting The Beaches of Fort Myers & Sanibel coastline and islands, the destination has begun airing the first of nine, 30-second television spots, that are scheduled to be filmed, edited and aired everyday from June 21-25 and June 28-July 1.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/florida-tourism/44657/
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To address consumer misperceptions and reassure visitors that the Gulf oil spill is not affecting The Beaches of Fort Myers & Sanibel coastline and islands, the destination has begun airing the first of nine, 30-second television spots, that are scheduled to be filmed, edited and aired everyday from June 21-25 and June 28-July 1.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/florida-tourism/44657/
The Annenberg Space for Photography is pleased to announce programming coinciding with “THE YEAR” -an exhibit featuring winning photos from the 67th annual Pictures of the Year International competition. For the second consecutive year, the Photography Space will play host to the prestigious photojournalism competition, exhibiting stirring images from around the world in both print and digital galleries. The Photography Space will also offer two digital feature presentations, weekly IRIS Nights lecture series and a slideshow night presenting special photography related to the themes in the exhibit.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/annenbergfoundation/44051/
The world became less peaceful for the second consecutive year, according to the fourth annual Global Peace Index (GPI) published today. As the global economy continues to falter, this year’s data shows an intensification of conflicts and growing instability linked to the downturn that began in 2008, with several countries seeing sharp increases in homicides, violent demonstrations and fear of crime.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/iep/42434/
The ICMI ACCE Conference & Expo, the annual global gathering for the contact center community, announced the winners of their second annual ACCE Video Contest. The theme of the 2010 contest was