J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its 2011 spring marketing campaign, aimed at showcasing jcpenney as America’s destination for great styles at compelling prices. Set to debut during the retailer’s sponsorship of the Academy Awards, the campaign builds on the Company’s “New look. New day. Who knew!®” marketing platform with a new tagline “We make it affordable, you make it yours™.” jcpenney’s new campaign underscores its dramatic style authority transformation and recent initiatives to provide customers the fashion they seek to create their unique style — all at an affordable price point.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48222/
Some wounds go deeper than others and nothing helps more than strong arms pulling one tightly in to an even bigger heart. These stories feature women who have survived bitter pasts, and the men who have become stronger for understanding them. Together they can overcome anything, with a love born of compassion. This wonderful anthology is brought to you by Lori Foster, Erin McCarthy, Sylvia Day, Jamie Denton, Kate Douglas, and Kathy Love. Learn more about the book and its authors here, http://bit.ly/g9DlHi Author proceeds are donated to the One Way Farm home for abused and abandoned children. www.onewayfarm.org Romance
These days, the world’s toughest rally is about a lot more than just the driving skills of the men behind the wheel. Proper navigation is equally important, and of course: being in top physical form. And the Volkswagen team has been working really hard on the latter in the Austrian village of Grän. We went along to watch the defending champions work out as they prepare for their Mission Hat-trick.
Avon Products, Inc. launches Avon Voices, its first-ever global online singing talent search for women and songwriting competition for men and women in celebration of its 125th Anniversary. Avon invites people from more than 60 countries, along with its 6.2 million independent sales Representatives, to ignite a global movement through music. A renowned judging panel of music industry leaders from around the world includes: Fergie, six-time Grammy award winner; Diane Warren, legendary songwriter; Natasha Bedingfield, Grammy nominated singer/songwriter; Delta Goodrem, Australian Artist of the Decade; Lea Salonga, Filipina singer and actress; Russian sensation Valeriya; Ivete Sangalo, Brazil’s biggest pop star; Sheila E., breakthrough, Grammy-nominated female percussionist; David Pack, Grammy award-winning singer/composer and music producer; and Maia, Colombian singing star. Highlights of the year-long program will include travel to exciting destinations for nearly 200 global contenders to receive professional coaching and Avon makeovers, and record performance videos. The goal of the Talent Search is to find two talented singers – one an Avon Representative – who may have the opportunity to record a professionally produced album.
To view Multimedia News Release, go to http://www.multivu.com/players/English/45814-avon-voices/
Janie Bryant, Maidenform Wardrobe Expert and “Mad Men” Costume Designer, knows that all looks start with the most important element: foundations. In Bryant’s book The Fashion File, launching November 1, she shows women how to be their own leading ladies, highlighting foundations in the chapter titled “Defining your Silhouette.” On Thursday, November 4, Bryant is teaming up with ELLE Magazine, Maidenform and JCPenney at Manhattan Mall in New York City from 12-2PM. Bryant will be sharing tips on how to accentuate your assets with bras and shapewear from Maidenform® and Flexees® in the intimate apparel department.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/maidenform/46734/
The 10th annual Avon Foundation for Women Gala tonight honored exceptional women and men for their efforts to end breast cancer and violence against women. The event, held at Cipriani 42nd Street in New York City, has raised more than $20 million for Avon philanthropy in the decade since it launched. The event was hosted by Reese Witherspoon, award-winning actress and Honorary Chair of the Avon Foundation for Women, and Andrea Jung, Chairman and CEO, Avon Products, Inc., with a special musical performance by Melissa Etheridge.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42979/
NASCAR driver Carl Edwards will serve as the face of the Avon’s latest fragrance, Turn 4XT, debuting November 2010. Evoking the casual yet confident attitude the champion driver exudes, Turn 4XT is a masculine scent that embodies the rush that comes with risking it all for the win. When approaching Turn 4, the final curve on the track leading to the finish line, Edwards exudes strength, determination and dedication, three qualities that Avon values highly as a company and for their alliances.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42978/
Once again, Applebee’s will thank our nation’s veterans and active duty military by inviting them to their neighborhood Applebee’s for a free meal on Veterans Day, Thursday, Nov. 11, 2010. Last year, Applebee’s served more than one million military men and women and expects that number to be even higher this year. The company’s appreciation efforts last year were the largest of its kind to give back to the communities nationwide where Applebee’s restaurants are located.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/applebees/46625/
On a sunny morning, crowds swelled around the Trevi Fountain at The Forum Shops at Caesars as 10 men simultaneously dropped to one knee to propose to the loves of their life at 10:10 a.m. on the auspicious date of Oct. 10, 2010. With Flamingo headline entertainer Donny Osmond as host, sharing anecdotes about his incredible 30-year marriage to wife Debbie, the iconic Caesars Palace marquee counted down to the momentous event. The couples were then showered with rose petals as the crowd witnessed this incredible moment.
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Trojan®, one of the leading brands of sexual health products in the U.S., is giving American women and men a reason to spend more time in their bedrooms with the launch of TROJAN® VIBRATIONS, a new line of high quality vibrators with pleasure-enhancing, high-performance features. Powerful with soft textures and designed with a woman’s body in mind, the first product, Trojan® Vibrating Tri∙Phoria™, is the result of extensive consumer research and is helping women and men reach new sexual heights.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trojan/46010/
A survey recently conducted by Waggle Dance Marketing Research and commissioned by BACARDI® LIMÓN™ Flavored Rum reveals the ins and outs of dating and flirtation behaviors, party attitudes and relationship tips. BACARDI LIMÓN Flavored Rum, the spirit with a distinctive flavor and the ultimate social connector, has recently launched their fun and flirty “Where Will It Go?” campaign and was interested in discovering the beliefs, attitudes and behaviors of modern day courting. In addition, BACARDI LIMÓN has joined with Brody “The Luv Coach,” spokesperson for Match.com and AOL Black Voices, to give her expert opinion on the findings. 1,003 men and women, ages 21-34, were surveyed nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bacardi/46044/
