Activision Publishing, Inc. (Nasdaq: ATVI) announced today the worldwide debut of Skylanders Spyro’s Adventure, an entertainment breakthrough for the toy and video game industries. Through an innovative use of technology, the game allows players to transport real-world toys into virtual worlds of adventure through the “Portal of Power™.” These “toys with brains” can come to life inside the game in connection with multiple gaming platforms, as well as on handheld gaming devices, mobile devices and on the web, remembering achievements and level-ups wherever they go. This marks a wholesale change in the interaction between toys and video games, opening up new possibilities and revenue streams for both industries.
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Warner Bros. Consumer Products (WBCP) is teaming up with a leading group of global licensees at Toy Fair in support of the Summer 2011 blockbuster film, “Green Lantern,” highlighted by DC Entertainment’s master licensee, Mattel. The June 17, 2011 release of “Green Lantern,” from Warner Bros. Pictures, marks the live-action theatrical debut for the legendary comic super hero, and licensees worldwide are gearing up to help fans fight evil’s might.
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Subaru of America, Inc. walked a different path for the face-off at Cowboys Stadium, resulting in a 500% increase in planned social and viral engagement.
In conjunction with its sponsorship of Animal Planet’s “Puppy Bowl VII,” Subaru invited owners across the country to walk their dogs on game day. Supporters pledged to participate on Subaru.com and through the company’s Facebook page.
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The Sports Authority, in alliance with NFL Play 60, USA Football and NFL Super Bowl Champion Michael Strahan, held a press conference at a local Dallas Sports Authority store to promote ‘Pass the Good’, their effort to encourage kids to get active.
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With the nation’s eyes on the biggest football game of the season this weekend, famed sportscaster Lesley Visser is partnering with Transitions Optical and sports vision specialist Dr. Larry Lampert, to raise awareness about healthy vision and its connection to sports performance among consumers across the country.
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Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in North America, announced today that The 3rd Birthday™ will ship to North American retailers on March 29, 2011. Developed exclusively for the PSP® (PlayStation®Portable) system, The 3rd Birthday is an action-RPG that offers an all-new story-driven shooter for the handheld platform.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/square-enix/48267/
Diet Coke and Heidi Klum joined forces on February 1 to raise awareness and funds for women\'s heart health education and research. February is American Heart Month, and for the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support The Heart Truth® campaign. This year, Diet Coke has created a national game of \
Players: “Let Us Play” Fans: “Let Them Play”
Here we are, The Super Bowl, the biggest event in sports, and an NFL Lockout looms very large. As the NFL celebrates its most successful season ever, NFL owners are preparing to lock out players and fans from their game starting in March. Owners have not opened their books or offered justification for this threat. The players want to play and the fans want to see them play. So, why won’t the Owners take a Lockout off the table? Do your part as a fan and help Block the Lockout.
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Cars.com, a leading resource for buying and selling a car, kicks off its 2011 advertising campaign with two brand new commercials airing in Super Bowl XLV. This is the site’s fourth consecutive year advertising in the Big Game, delivering its message of “confidence” alongside some of the most recognizable brands in the country.
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It is Man vs. Machine as top IBM engineers test their supercomputer, Watson, against two of the greatest all time winners from the game show Jeopardy, Ken Jennings and Brad Rutter. Find out what we can learn from this computer and see how smart machines will fit into our world in Final Jeopardy, Man vs. Machine and the Quest to Know Everything. Learn more about this book here, http://finaljeopardy.net Non Fiction, Technology
Pittsburgh is a city that takes football very seriously, and is deep in preparation for a Playoff Game that will bring millions of dollars in revenues to the region, as the Pittsburgh Steelers take on the Baltimore Ravens for the AFC Divisional Playoff game being held at 4:30 p.m. on January 15.
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Country superstar and three-time Grammy award winner Keith Urban will kick-off The Salvation Army’s 2010 Red Kettle Christmas Campaign with a LIVE, nationally-televised halftime performance during the Dallas Cowboys Thanksgiving Day game against defending Super Bowl champions, the New Orleans Saints.
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