Hennessy V.S, the world’s #1 Cognac, announces the launch of The Piccards, the fourth installment of the brand’s award-winning Wild Rabbit advertising campaign. The effort centers on the theme of pushing the limits of potential and is set to roll out across digital and broadcast platforms starting this month. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.
Breaking barriers and records is what the Piccard family has been good at for generations: in 1931, Auguste Piccard became the first man to touch the edge of space – taking flight in a pressurized capsule and balloon to reach the stratosphere. Three decades later, his son Jacques went the other direction and modified his invention to become the first man to reach the furthest depths of the ocean.
To view the multimedia release go to:
http://www.multivu.com/players/English/7813051-hennessy-the-piccards-wild-rabbit/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Since the Big Bubble popped in 1929, life in the United States hasn’t been the same. Hotshot wizards will tell you nothing’s really changed, but then again, hotshot wizards aren’t looking for honest work in Enid, Oklahoma. No paying jobs at the mill, because zombies will work for nothing. The diner on Main Street is seeing hard times as well, because a lot fewer folks can afford to fly carpets in from miles away.
Then the House of Daniel comes to town—a brash band of barnstormers who’ll take on any team, and whose antics never fail to entertain. Against the odds Jack secures a berth with them. Now they’re off to tour an America that’s as shot through with magic as it is dead broke. Jack will never be the same—nor will baseball. Find out more at http://us.macmillan.com/thehouseofdaniel/harryturtledove Fantasy/paranormal
Official trailer for The Gift, by Rebecca J. Hubbard, a novel about horses, friendship and patience. www.RebeccaHubbardlmft.com. Video Production by www.Castelane.com.
All eleven-year old Pip wanted was a best friend. When Pip gets a horse for her birthday she is delighted. She thinks that the horse she names Buck will be her best friend the moment that they meet. But she finds out that friendship does not come easily. Her father gently guides her so that Pip can discover for herself how to make Buck a true friend.
Pip’s new friend, Buck, has a story of his own. After leaving his own herd, to move to Pip’s house, he is looking for a relationship that will help him feel safe. He, too, learns that making a friend takes patience and understanding.
Three out of seven large pickup trucks evaluated by the Insurance Institute for Highway Safety in a new round of crash tests earn an acceptable or higher rating for occupant protection in a small overlap front crash.
IIHS evaluated two body styles of each 2016 model-year pickup — crew cab and extended cab. Crew cabs have four full doors and two full rows of seating. Extended cabs have two full front doors, two smaller rear doors and compact second-row seats.
IIHS last year decided it would test the two most popular variants of large pickups instead of just one after discovering that the Ford F-150 extended cab lacked structural countermeasures that helped the crew cab earn the top rating of good in the small overlap test. The test replicates what happens when a vehicle runs off the road and hits a tree or pole or clips another vehicle that has crossed the center line.
Ford improved the 2016 model F-150 SuperCab to clinch a good rating in the small overlap crash test, up from the 2015 model’s marginal rating. The F-150 is the only large pickup in the latest test group to earn the Institute’s top rating in the test. It joins the F-150 SuperCrew in earning a 2016 TOP SAFETY PICK award when equipped with Ford’s optional basic-rated forward collision warning system.
Vehicles that earn a basic rating for front crash prevention plus good ratings in the small overlap front, moderate overlap front, side, roof strength and head restraint evaluations qualify for TOP SAFETY PICK. To qualify for 2016 TOP SAFETY PICK+, a vehicle must earn good ratings in the five crashworthiness tests and an advanced or superior rating for front crash prevention.
Setting the stage for the next era of Las Vegas entertainment, T-Mobile Arena will light up The Strip magenta tonight for the first time, with 20,000 fans partying to the sounds of Las Vegas favorites. The internationally acclaimed band with local roots, The Killers; Mr. Las Vegas himself, Wayne Newton; and Las Vegas-born pop artist Shamir will join a sold-out crowd to kick off an extensive schedule of concerts, sporting events, award shows and more.
“This is an exciting time for Las Vegas and everyone involved in the development of T-Mobile Arena; tonight we are opening a world-class venue that we believe will become Las Vegas’ new center of entertainment,” said Jim Murren, Chairman and CEO of MGM Resorts International.. “Las Vegas has long been known as the Entertainment Capital of the World, and with all the development we’ve unveiled this week in the neighborhood, you can see our deep commitment to ensuring Las Vegas holds that title for generations to come.”
Designed by Populous, T-Mobile Arena incorporated or enhanced the best features from renowned venues throughout the country for an unparalleled entertainment venue in the heart of the Las Vegas Strip. The joint venture between MGM Resorts and AEG has the largest arena capacity in the city, expansive balconies curving around the building’s exterior and customizable spaces, making the arena perfect for any type of event.
To view the multimedia release go to:
http://www.multivu.com/players/English/7798452-mgm-resorts-t-mobile-arena/
Noted pediatric heart surgeon Dr. Kristine Guleserian has opened up her OR, and her career to author Mark Oristano to create Surgeon’s Story Inside OR 6 With a top Pediatric Heart Surgeon. Dr. Guleserian’s life, training and work are discussed in detail, framed around the incredibly dramatic story of a heart transplant operation for a two-year old girl whose own heart was rapidly dying. Find out more at- http://surgeonsstory.com/ Media Contact: For a review copy of Surgeon’s Story or to schedule an interviewwith Mark Oristano, contact Scott Lorenz of Westwind Communications Book Marketing, 734 667 2090 scottlorenz@westwindcos.com or http://www.book-marketing-expert.com Medical Non-Fiction
A novel that is both fantasy and techno scifi. The story follows the lives of childhood friends living in hipster mecca San Francisco. Patricia is a secret member of the world’s magically gifted and Laurence is a techno science geek. Together they must either save the world or plunge it into a new dark ages. Find out more at http://us.macmillan.com/allthebirdsinthesky/charliejaneanders All the Birds in the Sky by Charlie Jane Anders Scifi/fantasy
WTF or WHAT THE FLUSH! The makers of the Stealth® ultra-high efficiency toilet and Bravo’s “Flipping Out” Star Jenni Pulos want to see more people saving both water and precious dollars when they flush.
On average, 27 percent of water consumption in the home comes from flushing it right down the toilet, which is completely avoidable – that’s not even mentioning the water lost by old or deteriorated flappers that leak. Niagara Conservation Corp. created the Stealth Toilet which uses less than one gallon of water per flush (0.8 gallons per flush to be exact) relative to the average toilet that uses 3.5 to 5 gallons per flush.
“As a California resident, I feel the gravity and importance of water conservation. That’s why I’m asking America to stop this invisible drain on our planet,” said Pulos. “With the Stealth Toilet we can do our part to save water and money with every flush. So join the cause for water conservation and say it with me – #WhatTheFlush!"
To view the multimedia release go to:
http://www.multivu.com/players/English/7789051-niagara-conservation-whattheflush/
As infants they were smuggled out of a cult by their aunt. Their mother was murdered by the cult leader, their father. In hiding, Ivy and her twin sister Amber are taught how to fight. How to stay alive. But at 16 some of life’s trials are unexpected. Like love. And the ability to heal with a touch. When her father kidnaps their adoptive parents and forces them to come to the cult compound, Ivy makes a mistake with her power that ends in tragedy, and brings about her sister’s unusual power with the dead. Find out more at http://www.SheilaEnglish.com Keeper of the Light Book 1 of The Faith Healer’s Daughters trilogy. Paranormal/fantasy
The Toyota Prius v is the only midsize car out of 31 evaluated to earn a good rating in the Insurance Institute for Highway Safety’s first-ever headlight ratings.
The best available headlights on 11 cars earn an acceptable rating, while nine only reach a marginal rating. Ten of the vehicles can’t be purchased with anything other than poor-rated headlights.
A vehicle’s price tag is no guarantee of decent headlights. Many of the poor-rated headlights belong to luxury vehicles.
The ability to see the road ahead, along with any pedestrians, bicyclists or obstacles, is an obvious essential for drivers. However, government standards for headlights, based on laboratory tests, allow huge variation in the amount of illumination that headlights provide in actual on-road driving. With about half of traffic deaths occurring either in the dark or in dawn or dusk conditions, improved headlights have the potential to bring about substantial reductions in fatalities.
Epic fantasy novelist, Fred Chappell brings us his new book A SHADOW ALL OF LIGHT—which has been compared to a Jack Vance classic and is, at times, Gothically romantic. Shadows are commodities and wearing them lets you experience the life of someone else. A young man from the country comes to learn the art of stealing shadows from the master. Find out more at http://us.macmillan.com/books/9780765379122 A Shadow All of Light Fantasy
