Ann Curry, co-anchor of NBC News’ TODAY, America’s number one morning news program; Brian Williams, anchor and managing editor of NBC Nightly News, America’s leading evening newscast; and everyone’s favorite feathered friend, Big Bird, star in 24-hour preschool television channel Sprout’s first PSA created for “Kindness Counts,” the network’s new multiplatform, prosocial initiative designed support the development of empathy in preschoolers. Marking the official kick-off of “Kindness Counts,” the PSA premiered this morning during TODAY.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50882-sprout-kindness-counts/
LG Text Ed was in session this weekend at BlogHer '11, the world's largest conference for women in social media, which was held on Aug. 4–6 in San Diego. At the LG Lounge, attendees learned about the LG Text Ed program, a comprehensive educational campaign that addresses teen mobile phone misuse and provides parents with valuable resources so they can teach responsible phone use to their children. Offering a candid opportunity to learn how parents can best tackle potentially dangerous mobile phone behaviors, LG created a unique chance for bloggers to hear from LG Text Ed advisory council members, actress Jane Lynch and best-selling author Rosalind Wiseman.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51241/
Do you know the difference between a swizzle and a shrubb? Do you dream of Mojito’s? If so, Tommy Bahama has an opportunity for you! Tommy Bahama is excited to announce the search for the first-ever Tommy Bahama Rumologist™. We’ve created the most exciting consulting position in the world and we are scouring the country for the most qualified person to represent Tommy Bahama as our official Rumologist – sharing our passion for rum with the world! The Rumologist will win $50,000 and be an ambassador traveling the United States, speaking, educating, and experimenting with all things related to rum! We’re looking for someone who knows the history, how it’s mixed, how it pairs with food – and who loves to share that knowledge. Tommy Bahama is looking for bartenders, mixologists, and anyone that believes they can hold and honor the title. The contest application can be found on the Tommy Bahama Facebook page (www.facebook.com/tommybahama). Participants will be asked to send a short video (45-60 seconds) declaring their candidacy and explain why they should be chosen. The Rumologist will be announced this October.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50564-tommy-bahama-rumologist/
UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced Datasheets.com, a new website created for design engineers and electronics purchasing professionals to quickly and easily find electronics parts and inventory. UBM Electronics created Datasheets.com in conjunction with SiliconExpert Technologies, a leading provider of electronic component management tools.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ubm-electronics-datasheets/50950/
KÀ by Cirque du Soleil in Las Vegas made its first appearance at Comic-Con on opening night, Thursday, July 21st, with a dramatic showdown on the outside walls of PETCO Park in San Diego. The outdoor performance took place directly across the street from the San Diego Convention Center and included a display of dazzling 3-D projections. Created especially for Comic-Con, the performance tells the adventurous tale of KÀ by turning the stadium façade into an interactive performance space featuring 3-D projections and live acrobatics.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cirquedusoleil/50607/
In their ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program; a supportive Facebook community that gives young women the courage to stand up to a stinky behavior – bullying. To help this cause, Secret is partnering with relatable role models—Amber Riley, best known as Mercedes on the hit FOX show Glee, and Rachel Simmons, nationally renowned relationship expert—to start a movement of “nice.” Together they are giving young women the strength to face challenges associated with bullying and mean behavior. Secret is also partnering with PACER’s National Bullying Prevention Center by donating a portion of proceeds from select Secret Clinical Strength purchases to it’s prevention efforts.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/meanstinks/50863/
U.S. Department of Energy (DOE) and the Ad Council today launched a national consumer education campaign to help consumers save money on utility bills. Created pro bono by Texas-based advertising agency GSD&M, the public service advertisements (PSAs) aim to help consumers save money on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50779-ad-council-energy-efficiency
Lovers of art, history and gardens will encounter a feast for the senses during the Tiffany at Biltmore exhibition, now open at Biltmore, George Vanderbilt’s 8,000-acre mountain estate.
The exhibition of stained-glass lamps created by Louis Comfort Tiffany (1848-1933) and The Tiffany Studios fills the Biltmore Legacy exhibition hall in the estate’s Antler Hill Village. Known as “Tiffany Lamps: Articles of Utility, Objects of Art,” the exhibition comes to Biltmore from The Neustadt Collection of Tiffany Glass in New York City. It is an in-depth look at the Tiffany Studios’ efforts to produce lamps that balance artistry with utility and profitability.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50782-tiffany-at-biltmore
This summer PepsiCo’s (NYSE: PEP) Mountain Dew® (DEW) is celebrating the permanent return of Mountain Dew Throwback® – retro DEW made with real sugar – with an online “Throwback Shack” designed to immerse consumers in the vintage brand. The Shack was created to provide an interactive experience representative of the home of Willy, the 1960s animated Mountain Dew pitchman. As part of this digital experience, Willy will share his favorite DEW® collectibles from over the years with all the brand’s fans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50933-mountain-dew-throwback-shack
Heartbreak, what the boss likes in her coffee and the “sweetness to tea ratio” are just a few of the scenarios featured in a humorous yet smart multi-million dollar TV ad campaign being unveiled today by the In The Raw family of all-natural sweeteners, Sugar In The Raw and Stevia In The Raw. The “It’s Only Natural” spots, created by Mother New York, featuring the voice of Academy Award Winner Frances McDormand, were produced and directed by Academy Award Nominee Brett Morgen, who is best known for his documentary film making. Morgen was chosen for his ability to capture real moments in interesting and visually captivating ways.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cpack/50671/
Boys & Girls Clubs of America (BGCA) announced today it is launching the second year of a partnership with Amway to build community gardens across the United States. With the addition of five new gardens planned for 2011 there will be a total of 12 gardens created and maintained to date as part of the ongoing three-year Amway Positive Sprouts® program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/47650/
Sydney has been transformed tonight into a colourful canvas of light with the launch of the third annual Vivid Sydney festival – the largest celebration of light, music and ideas in the Southern Hemisphere, from the 27 May – 13 June 2011.
Over 40 light installations were illuminated to mark the start of the festival including the amazing lighting of the iconic Sydney Opera House sails created by French design team SUPERBIEN.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50345-Vivid-Sydney-2011/
