PSI, a leading international health organization with programs in 67 countries, launches the latest issue of its global health magazine Impact, which answers the question: What is the future of international development?
Fifty years ago, President John F. Kennedy created the U.S. Agency of International Development (USAID) to address Americans’ increasing dissatisfaction with foreign aid. Today the U.S. spends less than 1% of its total budget on foreign aid. How will sweeping new USAID reforms enable the Agency to make the most of taxpayer money? And how are international organizations approaching development on the ground?
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Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
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André Rieu, the world’s most popular classical artist who is renowned for his energetic and festive live concerts, is returning to North America in the fall for
Legacy®, through an unrestricted educational grant from Genentech, launches two new resources devoted to helping smokers understand their risks for lung cancer and reducing their risks for mortality.
Lung cancer is the nation's number one cancer killer of both men and women, accounting for 28 percent of all cancer deaths. More Americans are killed by lung cancer than by breast cancer, prostate cancer, or any other cancer. Up to 90 percent of lung cancer cases result from smoking and no current treatment can cure lung cancer. Early detection is the key to better quality and longevity of life.
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Invacare Corporation (NYSE:IVC), the global leader in home and long-term care medical products, today is launching “Real Life,” a new campaign dedicated to raising awareness of the everyday struggles and achievements of those living with disabilities, ailments or advancing age. For these individuals, even “ordinary” tasks like getting dressed, preparing for the day ahead, caring for children, driving a car or going to work can require extraordinary effort — yet few people are aware of these everyday struggles and achievements. Invacare has created this awareness campaign and platform so that people can share their ‘real life’ stories — or the story of someone who inspires them — for a chance to win cash prizes for themselves and the charity of their choice.
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The new BUENA SALUD™ series of books (the phrase translates to “Good Health”) launches today with titles on heart health (foreword by CEO of the American College of Cardiology) and diabetes (foreword by CEO of the American Diabetes Association). Written by Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the book series is the first ever devoted to the health experiences of a growing Hispanic readership. The guides feature real-life stories and deliver health information and cutting-edge medical advances for individual diseases and conditions in a warm and conversational tone. The books are published simultaneously in English and Spanish. These authoritative and accessible guides each feature a “10-Point Program for Health,” facts and information in a useful Q&A format, and key questions to ask health providers. In a just published feature review, the Library Journal gave a starred review and called the BUENA SALUD™ series “essential reading” and “a crucial addition to any consumer health collection.”
Every 26 seconds in America, a student drops out of high school. State Farm today announced the launch of a campaign to address this startling statistic and engage those who can most directly affect change – young people themselves. The campaign titled “26 Seconds,” will use interests – like music, sports and video – to engage youth. It will provide an online venue for youth to express feelings on the issue and creatively share thoughts and talents – encouraging them and their peers to make graduation a priority so they become more than a statistic. The program’s tagline “BMOR” underscores this call to action.
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MAKE UP FOR EVER, the Paris based professional make up brand coveted by top industry artists, is launching its first ever print and online make up campaign that has not been digitally retouched (the ads have been certified by a notary public). The ad depicts a beautiful woman snapping a photo of herself, highlighting the brand’s HD Invisible Cover Foundation which provides a photo ready finish after every application. HD Invisible Cover Foundation was created to be used in front of unforgiving high definition video cameras and provides results so flawless that the need for retouching has been eliminated. The campaign launches online March 16th, and will appear this spring in issues of select national magazines.
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Experian Automotive today announced CheckMyRide.com, a free social media Website for car enthusiasts. Members of the site can build their own personal vehicle history timeline, track the whereabouts of vehicles they have owned in the past, and easily share their favorite memories about the cars and trucks they love on Facebook and Twitter. The new site also allows members to receive a free AutoCheck® vehicle history report so they can fully understand and share their current vehicle’s history.
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This Valentine’s Day Kim Kardashian offers fans a brief glimpse into her fascinating world. Kim presents a short film to accompany her signature fragrance and showcase her magnetic beauty. Titled Naughty, the video reveals a never before seen side of the irresistible icon. Before Naughty launches, Kim will unveil behind the scenes footage of two other looks that were filmed, Sweet and Glam. To view Kim’s exclusive new videos, visit www.pickyourkim.com. Viewers will have the opportunity to enter for the chance to win a picture of themselves and their valentine posted on Kim's Facebook site and blog.
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With Valentine’s Day approaching, expect things to heat up in your neighborhood for people looking to find where the action is thanks to Heat Tracker for the iPhone and iPod Touch, developed and owned by advertising agency Draftfcb Chicago and powered by Foursquare.
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J. C. Penney Company, Inc. (NYSE: JCP) today announced the arrival of its exclusive Modern Bride concept in its bridal fine jewelry departments in stores and on jcp.com and modernbride.com. A unique collaboration with Condé Nast, the Modern Bride concept is devoted to providing trusted quality, timeless style and outstanding customer service through a special shopping experience catering to today’s bridal customer.
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