Chivas Regal, the world's original luxury Scotch whisky and Official Partner of the Festival de Cannes, has announced a new global brand partnership with the charity FilmAid International.
The official launch celebration of the partnership took place in Chivas House, on the Croisette in Cannes, on Friday 13th May and was attended by FilmAid Founder Caroline Baron, FilmAid President Iliane Ogilvie Thompson and long-time supporter of FilmAid and President of the Jury of this year's Festival de Cannes, Robert De Niro.
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Joint Juice, Inc., a leading San Francisco-based joint health beverage company, and legendary quarterback, Joe Montana, today announce a partnership – the Joint Juice challenge. To celebrate turning 55 this year, Joe Montana is encouraging Americans to join him in focusing on their joint health so they can get back to doing the activities that they love to do. To kick off the partnership, Joint Juice, Inc. and the former professional football player launch a contest: “Do What You Love with Joe Montana.” Americans who share their empowering joint health success stories will be entered to win an all-expenses paid trip to spend an afternoon doing their favorite activity with the legendary football star plus $5,000 in cash.
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An unprecedented Veterans Affairs (VA) research program that promises to advance the sophisticated science of genomics goes national today. “The Veterans Affairs Research and Development Program has launched the Million Veteran Program, or MVP—an important partnership between VA and Veterans to learn more about how genes affect health, and thus, transform health care for Veterans and for all Americans,” announced VA Under Secretary for Health Robert A. Petzel, MD.
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Tom’s of Maine plans to bring back the natural beauty of smiles with its new, natural whitening toothpaste Simply White, and a fun partnership with Sheryl Crow’s “100 Miles From Memphis” concert tour kicking off May 7. The project involves greening the concert tour, beautification events in key markets, a live chat with Sheryl Crow and an exclusive free song download for fans while supplies last.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tomsofmaine/49937/
The finance and business centers of the future may not be the traditional capitals of global dominance, according to a new report released today by PwC and the Partnership for New York City. The fourth edition of Cities of Opportunity shows that in a more virtual and mobile world, well-rounded cities with balanced economies and strong quality of life offer an attractive alternative: resilience during downturns and allure for skilled people who will build the future.
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A little extra planning can lead to a lot of outdoor fun for busy families. That’s the message behind “The Mom on the Run Loves Lance” campaign launched by Lance® Sandwich Crackers in partnership with The Mom on the Run lifestyle expert, Colleen Burns. The goal of the program, which runs through June, is to provide families with tips to make the most of spending time together outdoors this spring.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/momslovelance/49830/
In celebration of Earth Month 2011, Contiki Holidays, the world's leading youth travel company, is excited to announce its partnership with environmentalist, adventurer and world explorer, Céline Cousteau. Céline is the granddaughter of world renowned Jacques Cousteau and the daughter of ocean explorer and filmmaker, Jean-Michel Cousteau.
Contiki Holidays has joined with Cousteau to help further educate its travellers and staff about environmental issues, particularly those affecting marine ecosystems. United through common goals of sustainable conservation and ocean advocacy, Contiki will work with Céline's guidance to continue building upon the achievements of its current Conservation Foundation projects.
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The Art Institutes, Superfly Presents and A.C. Entertainment are excited to announce that The Art Institutes schools and the 2011 Bonnaroo Music & Arts Festival have formed a creative partnership. A first-of-its-kind partnership, students from Art Institutes schools will contribute creative services to North America’s largest music festival in a project dubbed “Student Studio: Bonnaroo.”
Central to the creative partnership as a part of “Student Studio: Bonnaroo,” Art Institutes students will embark on a series of 15 festival projects ranging from creating merchandise design, to shade structure design concepts and creation of a sustainable fashion line. Upon completion, the student work will be utilized during Bonnaroo festival weekend, June 9 – 12. The Art Institutes projects will also be displayed on Bonnaroo.com and other digital channels.
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The View’s Elisabeth Hasselbeck hosted the eighth-annual More Magazine | Fitness Magazine Women’s Half-Marathon in Central Park on April 3rd. More and Fitness magazines in partnership with New York Road Runners, welcomed nearly 10,000 runners for the biggest women’s-only half marathon in the country. Hasselbeck also participated in the race, running her first half marathon with her own Team Nogii to raise money for Celiac Disease research, an autoimmune disease from which she suffers. Hasselbeck finished with a time of 1:44:32.
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Six Flags Magic Mountain, in partnership with Warner Bros. Consumer Products and DC Entertainment, today launched their next generation of thrills with the debut of the new ride experience, SUPERMAN: Escape from Krypton. Taking the record-breaking 100-mph-in-seven-seconds feature and elevating it to the next level of extreme by reversing the direction of the vehicles and sending riders shooting backwards up 41-stories into the sky, SUPERMAN: Escape from Krypton leaves riders hanging for several seconds of weightlessness before they plummet back to earth … face first!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/49033/
The American Optometric Association (AOA) and its 36,000 members today announced its partnership with the 3D@Home Consortium, a group of more than 45 companies, to improve the understanding of 3D/S3D viewing as a safe and appropriate technology for all viewing audiences. The parties signed a Memorandum of Understanding (MOU) today, stating their intent to share data and jointly promote vision health utilizing stereoscopic 3D displays.
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Wounded Warrior Project (WWP) in partnership with The PlowShare Group has launched a series of new public service advertisements aimed at raising awareness and enlisting support of the needs of injured service members of the nation’s armed military. Over 40,000 of our nation’s armed forces have been physically wounded during the current military conflicts. Hundreds of thousands more are estimated to be recovering from invisible wounds of war, including post-traumatic stress disorder, major depression, and traumatic brain injury (TBI). WWP assists wounded warriors and their families through a holistic approach to their recovery. Whether through caregiver retreats, combat stress programs, career and education services, or adaptive sporting opportunities, WWP empowers warriors with the tools essential to not just survive their injuries but to thrive and achieve personal and professional success.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/woundedwarriorproject/48587/