VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., and makers of ACUVUE® Brand Contact Lenses, today announced the “ACUVUE® 1·DAY Contest,” which will bring five winners to Los Angeles to meet and be mentored by one of five top teen icons, including musician Joe Jonas, all-American actress Meaghan Martin, singing phenom Charice, world champion runner Allyson Felix and actor Sterling Knight.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/acuvue/50390/
SoBe® is giving adventure-seekers the chance to “Try Everything,” from new flavors and drinks to new experiences with the launch of an immersive marketing campaign that kicks off May 18.
“Try Everything” begins with a television ad featuring Los Angeles Angels of Anaheim pitching ace Jered Weaver who’s inspired by SoBe® Lifewater® flavor, Fuji Apple Pear to try something new on the pitcher’s mound. Instead of firing his signature fastballs, Weaver’s hurling 95-mile-per-hour Fuji apples -- with not so predictable results. Another SoBe spot featuring a staring contest with Sports Illustrated Swimsuit 2011 Rookie of the Year, model Kate Upton will air this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/49846/
Pantene le pone leña al fuego con una emocionante campaña de publicidad en la que figura una de las mujeres más deseadas de Hollywood: la actriz Eva Mendes acaba de ser nombrada la nueva estrella embajadora de Pantene. A partir del mes de julio del 2011, aparecerá en todos los elementos de la campaña de mercadeo integral de la marca, incluyendo los anuncios impresos y de TV, los carteles dentro de las tiendas, anuncios i-Media y la campaña de relaciones públicas de la empresa, apoyando la colección de productos Breakage to Strength (que se especializa en cabello de quebradizo a fuerte).
Para mas, va a http://multivu.prnewswire.com/mnr/pantene/49647/
Nintendo baja el precio de venta sugerido al público de su sistema Wii™ a $149.99 e incluye un juego de Mario™ con la consola. A partir del 15 de mayo, el sistema Wii —con nuevo precio— estará disponible en blanco o negro e incluirá el juego Mario Kart™ Wii y un accesorio Wii Wheel™ del mismo color. Estos reemplazarán a los juegos que se incluían anteriormente Wii Sports™ y Wii Sports Resort™.
Ese mismo día, Nintendo lanzará la nueva colección Nintendo® Selects de juegos para Wii, un conjunto de juegos populares que millones de personas ya han disfrutado, a un precio de venta sugerido al público de $19.99. Los cuatro juegos que no pueden faltar —incluidos en esta colección— son The Legend of Zelda™: Twilight Princess, Animal Crossing™: City Folk, Mario™ Super Sluggers y Wii Sports — el cual por primera vez estará disponible a la venta por separado. Los padres y los fanáticos de los videojuegos ahora pueden ampliar fácilmente su biblioteca de divertidos juegos para Wii para toda la familia.
Para mas, va a http://multivu.prnewswire.com/mnr/nintendo/49798/
Actress Sarah Michelle Gellar has teamed up with “The Nestlé Share the Joy of Reading Program” to raise awareness about the importance of children’s literacy and to encourage continued reading over the summer. Today, she visited the Los Angeles Public Library’s historic Central Library to read to children and share her love of reading. “The Nestlé Share the Joy of Reading Program” is donating up to $250,000 to Reading Is Fundamental (RIF) – the nation’s largest nonprofit children’s literacy organization – and consumers can help through everyday purchases of select Nestlé confections.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nestle/50123/
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Today the Los Angeles County Department of Public Health launched a multimedia public education campaign urging parents and caretakers to get their whole family vaccinated. The campaign, called “Stay Healthy. Vaccinate.,” uses print, television and radio spots, and will provide interactive content and information through Facebook and YouTube. The campaign also features its own website: www.vaccinateLA.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vaccinateLA/49873/
VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., and makers of ACUVUE® Brand Contact Lenses, today announced the “ACUVUE® 1•DAY Contest,” which will bring three lucky fans of singing star Charice a trip to Los Angeles to be featured in the music video for her new single, “One Day.”
Now through May 23, 2011, fans can enter the “ACUVUE® 1•DAY Contest” at www.facebook.com/ACUVUE for their chance to win one of the grand prizes, have their photos featured in Charice’s video, or one of the prize packages.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/acuvue/49745/
Hoy se lanza lanuevaseriedelibros titulada BUENASALUD™,la cual trata sobre temas como la salud del corazón(prólogo por el CEOdelaAmerican College of Cardiology) y ladiabetes(prólogo por el CEOde laAsociaciónAmericanade Diabetes). Escritaporla Dra. JaneL.Delgado, Presidenta yDirectora Ejecutiva delaAlianzaNacionalpara laSalud de los Hispanos, esta serie de librosesla primera dedicada alas experienciasde saluddel creciente número de lectoreshispanos.Lasguíascuentanhistoriasde la vida realy ofreceninformaciónsobrela salud y los últimos avancesmédicospara enfermedadesy condiciones individuales,en untonocálidoyde conversación.
El Antiperspirante Degree Men celebra la continuación de su patrocinio con la Selección Mexicana de Fútbol y alienta a los fanáticos a enfrentar con confianza los momentos que cuentan a través de una nueva campaña de mercadeo llamada “El Momento que Cuenta”. Esta campaña inspirada en el fútbol ilustra los retos que enfrentan los hombres hispanos en su vida diaria y realiza un llamado a la acción que les permite a los consumidores interactuar con el Antiperspirante Degree Men tanto en Internet como en un lugar concreto.
Para mas, va a http://multivu.prnewswire.com/mnr/unilever-degree-men/49420/
Is your dog a hero? American Humane Association’s Hero Dog Awards™ national search kicks off today at www.herodogawards.org.
The Film & Television Unit of American Humane Association is heading up the search for America’s Hero Dogs. Dogs may be nominated in eight categories: Law Enforcement and Arson Dogs; Service Dogs; Therapy Dogs; Military Dogs; Guide Dogs; Search and Rescue Dogs; Hearing Dogs; and Emerging Hero Dogs. Finalists in each category will be selected by the public from the pool of contestants, and the winners will be announced at the first-ever American Humane Association Hero Dog Awards™ celebrity gala, presented by CESAR® Canine Cuisine, at the Beverly Hilton Hotel in Los Angeles, California on October 1, 2011.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/americanhumane/49289/
To help Americans determine their risk for chronic diseases and get them on a path to better health, CVS/pharmacy announced today the launch of the 2011 “To Your Health” program, offering free preventive health screenings at more than 800 events in communities across the country. The program will get underway in Houston on Saturday, March 5th, and continue in Dallas, Los Angeles, Washington D.C., Atlanta, Philadelphia, Chicago and Miami.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cvs/48303/
