Callaway Golf Company (NYSE: ELY) today introduced its new udesign™ by Callaway personalization and customization platform. udesign by Callaway, an online customization tool, gives golfers purchasing a RAZR Fit® Driver the unprecedented ability to design their own version of the Company’s hot new club that is already in the hands of Phil Mickelson, Ernie Els and Alvaro Quiros.
Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their own color choices on RAZR Fit’s clubhead and grip, as well as a myriad of shaft model and other custom configurations. udesign by Callaway presents the opportunity to design one of more than 70,000 unique versions of the award-winning RAZR Fit Driver, giving golfers the ability to express their individualism on the course like never before.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/55469/
This is Opera Australia's most ambitious project ever, costing $11.5m with over 130 performers, 240 Opera Australia staff and 60 volunteers. Staged under the night sky and against the spectacular backdrop of the Sydney skyline, performers and audiences alike will be lit up nightly by this sparkling opera production complete with fireworks on five barges. Featuring Mardi-Gras-inspired costumes, the world's largest Chesterfield and a live orchestra housed on the water line, Handa Opera on Sydney Harbour is more than opera, it's an event. Already called the 'world-wide number #1 opera event of 2012' by The Guardian, it's set to dazzle 3000 people nightly, over its 3 week season. Directed by renowned US director Francesca Zambello and starring Australian sopranos Emma Matthews and Rachelle Durkin alternating in the role of Violetta, with two of the world's leading tenors, Italian, Gianluca Terranova and Korean, Ji-Min Park alternating as Alfredo. Handa Opera on Sydney Harbour: La Traviata opens 24 March 2012 with tickets from $85. www.operaonsydneyharbour.com.au
To view Multimedia News Release, go to http://www.multivu.com/players/English/54816-opera-australia-on-sydney-harbour/
Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride – both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences, online trivia with user rewards, action-packed videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC, the fastest naked sportbike in its category. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55177-aprilia-usa-marketing-campaign-connects-riders-with-brand-heart-soul-dna
Newly formed entertainment company The Mogue Collective announces the launch of Dance2LAX: a non-competitive dance workshop featuring eight classes by world famous choreographers Brian Friedman (X-Factor; Britney Spears), Laurie Ann Gibson (Lady Gaga), Gil Duldulao (Janet Jackson) and UK based Sisco Gomez (So You Think You Can Dance), also boasting celebrity host Carmit Bachar from the original Pussycat Dolls. The two-day intensive event will be held for the first time in London at the Hilton Metropole Hotel, Monarch Ballroom, April 7th and 8th 2012. A live showcase performed in a pop concert atmosphere and an exclusive VIP party at Minako at the Met will round out the weekend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53793-dance2lax
Super Artistic Club is proud to bring you Luv aka Fluseason-Amazing Featuring Lab Junkyz Directed By Ace Epps @aceepps Produced by @troylevon
Director of Photography, @tonyt_sac Cinematography by Brett Smith by @thatguybsmith
A line-up of A-list entertainers helped usher in a new era of excitement for Caesars Entertainment as company celebrates the expansion of Total Rewards, the country’s leading entertainment loyalty program.
Following a multi-city concert extravaganza featuring today’s top acts including Cee Lo Green, Mariah Carey, Maroon 5, Mary J. Blige, P. Diddy and Gavin DeGraw, Caesars launched “Escape to Total Rewards,” the largest promotion in company history. Aimed at demonstrating the breadth and depth of the loyalty program’s network of offerings and experiences, “Escape to Total Rewards” further illustrates the value of the loyalty program for entertainment-seekers beyond the traditional gamer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55004-escape-to-total-rewards
Envision a wireless experience with maximum data rates and no dropped calls at cell edges. Envision limited service areas being a thing of the past. Envision lower costs and greener solutions for base stations. Now, envision the technology that makes all of this is possible. Texas Instruments Incorporated (TI) (NASDAQ: TXN) today is unveiling the industry’s most comprehensive wireless infrastructure System-on-Chip (SoC), featuring an ideal mix of processing elements for both ultra-high capacity small cell and macro base stations. TI’s scalable TMS320TCI6636 delivers breakthrough performance, simultaneous 3G and 4G coverage and capacity expansion features that wireless operators and their users will love. For more information please visit www.ti.com/multicore.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54042-texas-instruments-ti-multi-standard-soc-ultra-high-capacity
Tonight, The Trevor Project’s new life-saving, life-affirming public service announcement (PSA) featuring Daniel Radcliffe premiered on FOX during the network’s hit series “Glee.” The 30-second spot, which aired at no cost to the organization, empowers young people who are lesbian, gay, bisexual, transgender or questioning (LGBTQ) to call the Trevor Lifeline if they need support or are considering suicide. The spot will also run on Hulu in conjunction with this episode of “Glee.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51949-the-trevor-project-new-psa-featuring-daniel-radcliffe-premieres-on-fox
Bacardi Limited, the world’s largest privately-owned spirits company, declared today that 2012 will be its most innovative year since the creation of BACARDI® rum in 1862. Throughout the year, Bacardi will host one-of-a-kind birthday parties, launch special promotions featuring 100 years of ground-breaking advertising, introduce a $2,000 limited-edition decanter of rare BACARDI rum, offer travel retail exclusives and commemorative gifts, and much more for consumers to come together and share in the excitement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53403-bacardi-150th-anniversary-worldwide-parties-introduces-limited-edition-rum
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
Paragon Casino Resort launched a new property wide positioning initiative today themed “The Way Louisiana Plays.” The new positioning is highlighted by a new marketing campaign featuring celebrity alligator hunters Troy, Jacob and Chase Landry, who star in the top-rated cable TV show, ‘Swamp People.” The Landrys recently announced their exclusive Louisiana casino endorsement partnership with Paragon Casino Resort.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53616-paragon-casino-resort-the-way-louisiana-plays-landry-swamp-people
