OneTouch®, a leading brand of blood glucose monitoring systems for people with diabetes, has introduced Life First™, a new North American campaign featuring music legend B.B. King and Crystal Bowersox, one of music’s most talented new artists. The ads debut on national and regional television today and will be followed by online and print ads over the next several months. The introduction of the campaign is particularly timely, since March 22 marks National Diabetes Alert Day in the U.S.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/onetouch/48943/
Are you ready for your close-up? Dove® is giving one real woman the ultimate close-up experience – a chance to show off her skin in a TV spot that will air during the season finale of ABC’s “Dancing with the Stars.” The Dove® Close-Up Challenge is a once-in-a-lifetime opportunity for a real woman to get a taste of what celebrities experience on the show. It celebrates the launch of Dove® VisibleCare™, a revolutionary new line of body wash that actually gives women visibly more beautiful skin in just one week. Actress and former “Dancing with the Stars” contestant Jennie Garth will announce the contest in a Dove®-sponsored TV spot airing during the Oscars telecast, LIVE Sunday, Feb. 27 (8:00 p.m. ET) on the ABC Television Network.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dovecloseup/48610/
This week Chobani, America’s #1 Greek yogurt brand, debuted their first national advertising push, “Real Love Stories.” The multi-faceted campaign, developed by Chobani and their advertising agency, Gotham, Inc., includes two national television commercials along with digital and out-of-home (OOH) ads.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/chobani/48717/
When it comes to investing, technical jargon, confusing trading tools and a blizzard of data can leave many investors feeling overwhelmed. In a new television advertising campaign, ING DIRECT USA’s ShareBuilder, one of the nation’s largest online brokerages, emphasizes the extremes that people will go to in decoding the complexity of investing and proposes a simpler way to invest.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sharebuilder/48620/
Warner Bros. Consumer Products (WBCP) will showcase an engaging and innovative line-up of licensed toys and products in support of the highly anticipated animated television series, “ThunderCats,” at the 2011 American International Toy Fair. The all-new series from Warner Bros. Animation (WBA) marks a creative collaboration with Studio4°C — one of the most vibrant animation studios in Japan — and is a 21st century re-imagining of the iconic 1980s action classic. “ThunderCats” will air on Cartoon Network in 2011. Global master toy licensee Bandai America Incorporated, along with licensees worldwide, will reinvigorate the nostalgic brand with enthusiasts to introduce a whole new set of fans to the beloved pop culture staple.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/warnerbros/45307/
E*TRADE Financial Corp. (Nasdaq: ETFC) today announced that E*TRADE Securities LLC has unveiled two new 30-second “Talking Baby” advertisements scheduled to debut during the FOX television network broadcast of Super Bowl® XLV:
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/etrade/48292/
Jewelry Television® (JTV) is showing its support for the American Heart Association’s Go Red For Women® movement by launching “Love Your Heart,” a comprehensive, multimedia initiative aimed at raising awareness and educating viewers about the risks of heart disease.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jewelrytelevision/46001/
Bluefin Labs (www.bluefinlabs.com) unveiled technology today to discover and analyze what people say via social media about the shows and ads they watch on television in real time. The technology, currently in pilot with several global brands, agencies and media companies, lets marketers see audience response to mass media, providing insight to develop measurably more targeted and responsive campaigns.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bluefinlabs/48357/
This Black History Month, the United States Marine Corps (USMC) is launching a new multimedia campaign entitled “Where I’m From,” showcasing communities that Marines proudly call home. The campaign asks Marines to share why they choose to defend the nation and what about their hometowns they find most inspiring. The “Where I’m From” creative includes television, print, online display and mobile and will be featured nationwide during the month of February.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marines/48423/
Tune in as the Emmy® Award-winning television series This Old House kicks off its first-ever Los Angeles renovation on PBS. With the help of local tradespeople, the expert crew gives a 1933 Spanish Colonial Revival located in the neighborhood of Silver Lake a “Hollywood-style makeover.” In order to accommodate a growing family, homeowners Kurt Albrecht and Mary Blee know they need to expand their home. The This Old House experts are working with Los Angeles-based contractor Steve Pallrand and his design-build firm Home Front on a modest 750-sq.ft. addition, which includes a new second floor, larger kitchen, new family room, two additional baths and two more bedrooms. Throughout the renovation, the series will focus on preserving and replicating the quaint period details that make the property unique, such as the clay roof tiles, arched doorways, tray ceilings, plaster ornamentation, inlaid floors and art deco light fixtures.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/thisoldhouse/48093/
Chestnuts roasting on an open fire, boughs of holly and sleigh bells ringing: the holiday season is upon us and everyone has favorite aspects of the season they look forward to this time of year. Almost three in five Americans (58%) say the one thing they most look forward to with the holidays is spending time with family and friends. One in ten say it is holiday dinners and parties (9%) and fewer numbers say they most look forward to finding and giving presents (6%), putting up holiday decorations (5%), watching television specials, hearing holiday songs on the radio (5%) and getting presents (3%). One in ten U.S. adults (9%) say they do not look forward to the upcoming holidays.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/harrisinteractive/44736/
Just in time for your holiday gatherings, Robert Verdi, national television personality and lifestyle expert, is sharing elegant and innovative tips to turn you into the perfect holiday host this season. BACARDI® CLASSIC COCKTAILS PIÑA COLADA and BACARDI CLASSIC COCKTAILS STRAWBERRY DAIQUIRI have joined with Verdi to bring you fun, festive and creative tips to make at home entertaining easy.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bacardi/44540/
