Union Pacific Railroad this week launched a new campaign exclusively on social media, urging drivers and pedestrians to think about their personal safety first and wait at grade crossings. New videos depict different scenarios in which a jogger, young couple and father and son are stopped, waiting for a train to pass. When the arms lift, each proceeds safely toward a spectacular future.
“Our message is straightforward – Your Life is Worth the Wait,” said Scott Moore, Union Pacific senior vice president – Corporate Relations. “Union Pacific trains operate in more than 7,300 communities; too often our employees see drivers or pedestrians sneak around the gates. Even after applying the emergency brakes, it can take a mile for a train to stop; the risk is never worth it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7508251-union-pacific-your-life-is-worth-the-wait/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
As the largest senior living provider in the country, Brookdale Senior Living (NYSE: BKD) is advancing its industry leadership role through a new national branding and communications initiative beginning today. Brookdale’s campaign is designed to provoke audiences to rethink their views of senior living and to capture the essence of the close relationships formed every day between the company's 80,000 associates and nearly 100,000 residents. As part of the campaign, the company is undertaking a broad range of initiatives to evolve the perception of senior living and demonstrate how innovative approaches and services at Brookdale can transform lives.
“We continue to move forward on our objective to develop the preeminent senior living brand, and we believe this campaign will create a cultural redefinition of the value that an innovative senior living provider can bring to people's lives,” said Will Clark, Brookdale’s senior vice president of strategy and innovation. “Brookdale is bringing new life to the traditional view of senior living. We focus our energy on enabling seniors to live their lives to the fullest – and in doing so changing the myths and perceptions of senior living. As the largest senior living provider in the country, we have the opportunity and I believe the responsibility to lead this conversation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
November is National Family Caregivers Month and AARP is launching a national campaign to bring awareness to the important role that family caregivers play in the lives of their loved ones. AARP's Random Acts of Kindness for Caregivers contest will begin on October 15 with the goal of encouraging people to recognize and reward caregivers - many of whom spend 18 hours per week providing care like bathing, dressing, preparing meals, administering medications, driving to doctor visits or paying bills - in small but meaningful ways.
“Caregiving may be one of the greatest expressions of love and it's woven into the lives of one in six adults,” says AARP Family and Caregiving Expert Amy Goyer, author of the new book Juggling Life, Work and Caregiving. “A staggering 40 million family caregivers provide support for loved ones and, as a caregiver myself, I know that the smallest acts of kindness - like holding a door for someone pushing a wheelchair, surprising them with flowers, or even taking a caregiver's dog for a walk - can be memorable moments in the life of a caregiver.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
Wheels Up, the revolutionary membership-based private aviation company, officially unveiled the first-ever pink Beechcraft King Air 350i aircraft yesterday evening at the Westchester County Airport in White Plains, New York, in support of Breast Cancer Awareness Month. The event hosted by Kenny Dichter, Founder and CEO of Wheels Up, kicked off the #WheelsUpGoesPink campaign in support of the Company’s ongoing commitment to the Dubin Breast Center of The Tisch Cancer Institute at Mount Sinai in New York City, one of the world’s most renowned and advanced facilities for breast cancer treatment and research.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7628751-wheels-up-pink-plane/
Clayton Homes has been preparing for its huge sale beginning in September, and now they are giving potential homebuyers a great way to save big on the purchase of a new home with its Go Big & Go Home campaign offered in local Home Centers across the country.
The program, which runs through the rest of 2015, offers those looking to purchase a Clayton Home an extra push towards finally buying the home of their dreams by providing a large sales incentive. This offer is available until the end of the year and will help make homeownership with Clayton Homes even more affordable.
“We want to end the year on a high note by encouraging people to fulfill their dream of owning their own home with this amazing deal,” Clayton Homes CEO Kevin Clayton said. “We realize that homeownership is a huge decision, but with an offer this gigantic there will never be a better time to buy and finally move into the home of your dreams!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7642551-clayton-homes-go-big-go-home/
October is National Plan a Cruise Month and the cruise industry is celebrating by launching #CruiseSmile, a simple and exciting chance to win one of 31 cruise vacations from 23 different cruise lines awarded each day, from October 1 through October 31, 2015. Anyone can enter each day during the sweepstakes by simply submitting a photo featuring a ‘cruise smile’ at CruiseSmile.org, or posting their ‘cruise smile’ on Twitter or Instagram using #CruiseSmile and #Sweepstakes. Participants will have the opportunity to share their posts for more chances to win.
“Those who cruise have a secret: they love cruising and cannot stop smiling about it. Whether it's planning, booking, dreaming about or basking in the memories of taking a cruise vacation, it's hard not to smile,” said Cindy D'Aoust, Acting CEO, Cruise Lines International Association (CLIA). “The #CruiseSmile campaign is a fun way for the cruise industry to spread the love of cruising during National Plan a Cruise Month as well give vacation dreamers the chance to win a remarkable cruise vacation for two.”
The #CruiseSmile sweepstakes prize calendar is filled with incredible cruise vacations for two, including a seven-night luxury voyage to Tahiti and the Society Islands in the South Pacific, an eight-day European river cruise on the Seine River from Paris, a magical family-friendly three-night Bahamian voyage at sea and even a 14-day Far-East Discovery cruise visiting exotic ports throughout Southeast Asia.
To view the multimedia release go to:
http://www.multivu.com/players/English/7584131-clia-national-plan-a-cruise-month/
On the eve of National Adopt-A-Dog Month, the network is getting into some heavy petting. That’s when dogs and cats will invade the channel to launch MTV2’s #Down2Adopt, an on-air and online campaign to make shelters and rescue groups the go-to choice when looking for your new best friend. MTV2 will showcase adoptable shelter and rescue pets during the year-long campaign as they join forces with The Shelter Pet Project, a national public service program from the Ad Council, The Humane Society of the United States and Maddie’s Fund®.
#Down2Adopt launches with a series of video pet biographies featuring the voices of Kristen Bell, MTV2’s Charlamagne Tha God and MTV2’s Carly Aquilino comically narrating stories of how some dogs and cats found themselves in shelters. It will be all paws on deck when the #Down2Adopt pet bios premiere during an all new episode of MTV2’s “Uncommon Sense with Charlamagne” tonight, Wednesday, September 30, at 11pm ET. Charlamagne and guests including Vinny Guadagnino will share why they’re down to adopt shelter pets and will hang with Charm, an adoptable puppy from St. Hubert’s Animal Welfare Center in New Jersey.
To view the multimedia release go to:
http://www.multivu.com/players/English/7606951-ad-council-mtv2-adopt-a-dog-month/
Beringer Vineyards, one of the most acclaimed producers in Napa Valley, announces the launch of Better Beckons, its 2016 multichannel advertising campaign inspired by hand-holding, Instagram sensations Murad and Nataly Osmann. Known for shooting breathtaking photographs of his wife leading him all over the world, Murad has captured the brand’s promise to “bring the better” to consumers in a series of campaign visuals that evoke Beringer’s authentic American heritage.
Beringer Vineyards was founded in 1876 by two brothers from Germany, Jacob and Frederick Beringer, who built their legacy on the pioneering belief that great wine could be made in Napa. Today, one of California’s most iconic wineries known for quality at a variety of price points, Beringer’s storied heritage is rooted in the spirit of American optimism - the belief that the best has yet to come.
“Better Beckons is a natural extension of my photography style, as it invites viewers to experience authentic and unique moments,” observed Osmann, creative director behind the campaign. “Photographing material from a first-person perspective is ideal to capture one’s own sense of curiosity and create an optimistic view that suggests there is more to be seen.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7643251-beringer-better-beckons-murad-osmann/
Americans want more joy in their busy, over-scheduled lives – in fact, a recent survey from Reddi-wipi shows that 93 percent want to find more ways to experience joy every day and 94 percent agree joy is more intense when shared with others. Despite that yearning, however, people don’t always stop and savor the moment, missing out on feeling – and sharing – the moments of joy they crave.
So, starting now, Reddi-wip is on a mission to #ShareTheJoy and help others #ShareTheJoy every day, too. Reddi-wip will encourage people to connect with others, give joy and watch it grow exponentially; to truly live in the moment and experience joy by being present and to awaken and indulge the senses. Reddi-wip will provide inspiration through a new advertising campaign and social content and tips created in partnership with Dr. Sonja Lyubomirsky, psychology professor at the University of California, and author of The How of Happiness.
“With the delicious taste of real cream, Reddi-wip has always made everyday occasions more joyful,” said Angela Joyner, vice president and general manager of the Refrigerated Foods and Sweet Snacks Portfolio at ConAgra Foods. “Through our #SharetheJoy program, our goal is to spark a joy movement that will have a ripple effect. Our mission is to ultimately make the world a more joyful place.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7636651-reddi-wip-sharethejoy-campaign/
Apothic Wines, known for their bold, intense blended wines that combine Old World intrigue with New World sophistication, is excited to announce the return of Apothic Dark. Its secret blend highlights unique and uncommon grapes to create a mysterious wine that is evocative of the romance found in darkness. This red wine blends dark fruit flavors of blueberry and blackberry with opulent notes of coffee and dark chocolate for a rich, yet silky smooth, wine experience.
To celebrate the return of Apothic Dark, Apothic Wine is convincing the world to “Go Dark” with its #GoDark campaign. The #GoDark promotion kicked off on September 24 when an impromptu dark parade descended on downtown Austin. Onlookers helping to “Keep Austin Dark” joined more than 50 mysteriously cloaked performance artists and Apothic enthusiasts in a procession that originated from Congress Bridge and culminated with dark revelry at a historic downtown theater.
To view the multimedia release go to:
http://www.multivu.com/players/English/7617151-apothic-wine-godark/
Goodwill Industries International is teaming up with Sony Pictures Entertainment for the release of the animated film, Hotel Transylvania 2, to encourage people across the United States and Canada to do their Halloween shopping at Goodwill’s more than 3,000 stores or online at shopgoodwill.com®. Goodwill and Sony Pictures unite with the message, “Be Your Own Monster,” urging consumers to make Goodwill their Halloween Headquarters for creating unique, affordable costumes -- even costumes based on one of the movie’s characters, such as Dracula, Mavis or Frank. When costume seekers shop at Goodwill, they help people in their communities get job training, earn jobs and access other community-based services. Sony Pictures Animation’s “Hotel Transylvania 2” will be released in theaters nationwide on Friday, September 25, 2015.
The partnership includes a radio and television campaign, which will join the Goodwill brand with the world of “Hotel Transylvania 2.” Characters from the film are featured in the ads, encouraging people to shop at Goodwill for Halloween. There will also be partnership events in up to 50 markets across the nation. Shoppers can support Goodwill by making it their go-to Halloween destination, and the revenues from their purchases will help fund employment services in their local communities. Visit goodwill.org/Halloween to learn more about local partnership events, to generate costume ideas and more.
To view the multimedia release go to:
http://www.multivu.com/players/English/7057251-goodwill-sony-pictures-unemployment/
