Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. The two were followed by Amazon, which came in third. The top 10 was also increasingly dominated by media & entertainment brands, comprising four out of the 10, up from three last year. The remaining brands in the top 10 were: Chevrolet, Netflix, Harley-Davidson, PlayStation, YouTube, Ford and Chick-fil-A. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love.
To view the multimedia release go to:
https://www.multivu.com/players/English/8472451-mblm-brand-intimacy-study-2019/
Havana, the Cuban capital that is celebrating its 500th Anniversary, is getting ready to host once again the XXI Habanos Festival. The biggest international event of the world’s best tobacco, the Habano, will be held from 18 to 22 February. Enthusiasts of this unique product from all corners of the world will participate in a Festival that will see the San Cristóbal de La Habana, Hoyo de Monterrey and Trinidad brands taking centre stage.
Attendees from more than 60 countries are expected will enjoy a comprehensive programme full of activities designed to explore some aspects of the Habanos culture: tours of plantations in Vuelta Abajo*, in the Pinar del Río* region, as well as visits to the factories responsible for producing this year’s biggest launches. Other highlights include three evenings of the best live music from renowned international artists, the finest gastronomy in Cuba, Habanos tastings and a wide range of beverages from different corners of the world.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8493751-the-xxi-habanos-festival-kicks-off/
Those yearning for an early taste of spring are in for a real-brewed delight. Pure Leaf announced today the launch of Pure Leaf Herbal Iced Teas, a new line of premium iced teas that are caffeine free, have no artificial sweeteners and are brewed with real hibiscus flowers. Leave it to the Pure Leaf tea masters to develop this unique, flavor forward blend that’s also trend setting. In fact, hibiscus was recently named 2019 “Flavor of the Year” by flavor experts at Firmenich.
With its vibrant color and petals, the Insta-worthy hibiscus flower has been popping up in fashion, food, beauty and now, bottled iced tea. Hibiscus is in full bloom with Pure Leaf’s newest line up that looks as good as it tastes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8479051-pure-leaf-new-herbal-iced-teas-hibiscus/
Express Scripts clinical innovations saved its clients $45 billion in 2018 and delivered a 25-year record low drug trend of just 0.4 percent across employer-sponsored plans, according to data released today in its annual Drug Trend Report, an authoritative analysis of drug spending in the U.S.
Express Scripts’ solutions for driving lower drug prices and fostering the use of lower-net-cost treatments are making medication more accessible for beneficiaries. Unit drug costs decreased in 2018 for employer-sponsored and Medicare plans, while utilization of medications rose.
To view the multimedia release go to:
https://www.multivu.com/players/English/8478051-express-scripts-2018-drug-trend-report/
Tyrelle Davis and Faith Fennidy, both 11-years old, made headlines when they were sent home from school because of their hair extensions. Eleven-year-old Jorja Orrick was bullied for having short hair, which prompted her sister Sarah to cut her own locks in solidarity. With real stories like these and a history of helping young girls build self-esteem, Dove was inspired to join forces with Kelly Rowland to write and produce an original song titled, “Crown” — a power anthem that aims to break down the narrow definition of beautiful hair and encourage girls to feel confident in wearing it how they choose. The resounding call: “Wear it proud. #MyHairMyCrown.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8491351-dove-kelly-rowland-inspire-hair-confidence-with-new-single-crown/
As the official Champagne sponsor for The Screen Actors Guild Awards since 2001, Champagne Taittinger, continued its long-time partnership on Sunday, January 27th, 2019. Global Ambassador and Artistic Director Vitalie Taittinger officiated the opening of the star-studded show, which celebrated a milestone 25th anniversary this year with a silver carpet in lieu of the traditional red. Taittinger was joined by actor Jon Huertas, known for his role on ABC’s award-winning show This is Us at the top of the carpet for a toast of Champagne Taittinger’s acclaimed Brut La Française NV to kick off the show at The Shrine Auditorium in Los Angeles.
Prior to the show, Vitalie Taittinger commented: “We are extremely honored to be a long-standing partner of the SAG-AFTRA Foundation and all of the good work that they do. This year, our family was excited to present two 15-liter bottles (also known as a Nebuchadnezzar) to be auctioned by SAG-AFTRA to raise additional funds for their work. Our entire team signed one of the bottles and they were all very happy to participate! The other will be offered for each of the actors attending the show to sign.” She continued, “We hope this special touch will help raise more funds than ever for this year!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8477951-kobrand-taittinger-champagne-screen-actors-guild-awards/
ATLANTA (January 29, 2019) – Leading early education and care provider Primrose Schools and its nearly 400 independently owned schools across the country joined forces for the most successful fundraising and volunteering year in the company's 36-year history. Through its Primrose PromiseSM CSR program, more than 63,000 Primrose children and their families engaged in giving efforts that generated more than $914,000 for local and national charities in 2018. These efforts represent a 16.8 percent increase over the company's 2017 impact.
Primrose Promise gives Primrose team members, children and their families meaningful opportunities to make a difference in their communities. Primrose Promise efforts focus on three key impact areas – people, the planet and philanthropy – and help Primrose fulfill its mission to forge a path that leads to a brighter future for all children.
To view the multimedia release go to:
https://www.multivu.com/players/English/8257755-primrose-schools-fundraising-record-csr/
ATLANTA — January 29, 2019 — The Krystal Foundation announces $101,112.78 in enrichment funding for 31 schools and school-affiliated organizations. These grant recipients were chosen from 229 applications received during the Foundation’s first two grant windows for the 2018-2019 academic year. The next grant window opens on February 1 and extends to March 1 when recipients will be selected for an additional $50,000 for impactful programming in science, technology, engineering, art and mathematics (STEAM) as well as music, sports and culinary arts.
“Krystal is fully invested in the communities we serve,” said Paul Macaluso, Krystal president and CEO and president of The Krystal Foundation. “The Foundation helps pay for programs that foster academic enrichment, while building life skills for the children of our customers and our employees.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8479951-the-krystal-foundation-squaring-is-caring-2018-grant-winners/
For Tortoise, winter is good for one thing: a nice long nap. Can friends open his eyes to a season full of surprises? Every year, Tortoise hibernates through winter. He assumes he isn’t missing much. However, his friends are determined to prove otherwise! Will Tortoise sleep through another winter, or will his friends convince him to stay awake and experience the frosty fun? In the follow-up to her bestselling Too Many Carrots, Katy Hudson delivers a charming picture book, featuring the fun of winter and the heartwarming benefits of friendship. Find out more at http://www.capstonepub.com/consumer/products/loud-winter-s-nap-1/ Children’s book
After hundreds of hours of test drives, research and evaluation by independent jurors, the Genesis G70, Hyundai Kona/Kona EV and Ram 1500 were revealed as the winners of the 2019 North American Car, Utility and Truck of the Year (NACTOY) awards presented today at the North American International Auto Show in Detroit.
Chosen by a panel of 54 respected jurors from print, online, radio and broadcast media across the U.S. and Canada – rather than a single publication or media outlet – the awards are among the most prestigious and unique in the industry.
To view the multimedia release go to:
https://www.multivu.com/players/English/8467551-2019-north-american-car-utility-truck-awards/
As the new year is ushered in, the excitement grows for the most cutting-edge developments in cell phone technology, home cinema, artificial intelligence and robotics, and more! Get the inside scoop from Scott Steinberg on the latest tech trends for 2019.
IBM Weather Forecasting System: IBM's Global High-Resolution Atmospheric Forecasting System (GRAF) is a new global weather forecasting system that will be capable of providing high-precision, local weather forecasting across the entire globe for the first time. This new system will give anyone that has The Weather Channel app on their phone, anywhere in the world, along with businesses a whole new level of accuracy. App users must opt-in before their location data can be collected and they may opt-out at any time. For more information visit www.business.weather.com
To view the multimedia release go to:
https://www.multivu.com/players/English/8438551-ces-2019-latest-tech-trends/
Jenny Craig, a leader in the weight loss industry, announced today their 2019 ad campaign, which focuses on actual Jenny Craig members and weight loss experts, and their stories of finding health and wellness on the program. Jenny Craig’s mission of helping real people find real results is harnessed in their new campaign, launching digitally and on TV this week. The campaign exclusively features members from across the country who have achieved their weight loss goals using the scientifically proven program.
Jenny Craig hosted a contest this year, which yielded more than 500 applicants, to find authentic stories from members to inspire others on their path to achieve better health. The contest winners were flown to Jenny Craig’s 2019 commercial shoot in Los Angeles for a week and took part in a professional photoshoot as well as received cash and prizes totaling up to $10,000 each. The contest winners shared their experience together and were celebrated for their achievements throughout the week.
To view the multimedia release go to:
https://www.multivu.com/players/English/8469551-jenny-craig-launches-2019-campaign-with-successful-members/
