Today, Cars.com launched its new brand advertising campaign, For Every Turn. With the recent introduction of tools that cater to car sellers and service seekers on the site in addition to its long-standing shopping platform, Cars.com’s new campaign focuses on how the site is a one-stop-shop, helping consumers at every turn of car ownership.
“Cars.com has long been the go-to site for car shoppers,” said Jenny Chan, senior director of consumer marketing. “With our new campaign, we’re going a step further to tell the full story of how Cars.com is there for consumers during every milestone in the car ownership lifecycle. From the excitement of buying a car, through the repairs, the adventures, all the way to the moment you’re ready to trade it in for a new one.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722651-cars-com-for-every-turn-campaign/
What happens when Pitch Perfect actress Brittany Snow uses her charm to talk sunscreen? Shoppers end up singing a different tune than what they expected. Snow, the new face of Coppertone® CLEARLYSheer®, helps prove that trusted protection doesn’t have to come in a tiny bottle with a fancy price tag. Through hidden cameras, she delights shoppers with Coppertone® CLEARLYSheer®, the breathable and light daily sunscreen that’s perfect for everyday protection.
Most people don’t expect a luxurious moisturizing sunscreen to come from Coppertone®. To help them understand it is possible, the brand masked CLEARLYSheer® as Le Clair, a non-existent new prestige sunscreen. Coppertone® then teamed up with Brittany to encourage shoppers to test the face-friendly product on their skin. While they unknowingly applied Coppertone® CLEARLYSheer®, they continually complimented its clean and lightweight formula. At the end, the product is revealed to be from Coppertone®! Is their reaction good or bad? Check out the video to see what shoppers had to say following the reveal! Are they pleasantly surprised? Did Brittany sell it in? You’ll have to watch the video to find out.
To view the multimedia release go to:
http://www.multivu.com/players/English/7829551-coppertone-clearlysheer-brittany-snow/
BJ’s Wholesale Club announces today that Members now have the option to “pick up and pay” at all of its 213 locations along the east coast. Stock up on seasonal necessities, set aside the best new electronics and tech accessories, or save the trouble of moving large, bulky items around the Club – this new service is aimed at Members who prefer to shop online, but favor the convenience and immediacy of in-Club pick up.
In fact, in its annual year-end survey, the National Retail Federation found that while 86 percent of online shoppers find free shipping important, a significant 66 percent want the option of picking up their purchase at an actual store.
To view the multimedia release go to:
http://www.multivu.com/players/English/7792951-bjs-wholesale-pick-up-and-pay-service/
Top Hybrids and Electric Cars Must Buy 2016 [ Buying Guide ]
Top Recommended Hybrids and Electric Cars
List Car you need to buy:
====== 2016 Tesla Model S ========
We owned a 2013 Tesla Model S for 18 months and despite numerous dealer visits and maintenance issues, we were ultimately sad to see it go. It's quick, comfortable, quiet, spacious, and can tote as much cargo as some crossover SUVs. The "85" version can go 265 miles on a charge, so range anxiety is a nonissue. We even drove ours from L.A. to New York in less than three days using Tesla's free Supercharger quick-charge network. We definitely have gripes, including some underwhelming interior trim pieces and a lack of small item storage. There's also the below-average reliability, although our dealer experiences were exceptional. So even though it's not perfect, the Model S remains our favorite electric car.
============2016 Kia Soul EV============
Kia's first real foray into the electric vehicle world is a success. In fact, the funky Soul is arguably more appealing when it swaps out its internal combustion engine for an electric motor. In our testing, the Soul EV went farther on a charge than its similarly sized and priced competitors, and then recharged quickly thereafter. It also doesn't suffer a reduction in cargo space versus the non-EV Soul, meaning it provides the utility of a small SUV rather than that of a small hatchback like its rivals. A long warranty and generous features are other benefits.
===============2015 BMW i3=============
BMW's i3 is a remarkable vehicle. Its main structure is made of light yet strong carbon fiber instead of the usual steel or aluminum. This helps reduce the i3's weight, which pays dividends for both electric range and performance. With its electric motor in back and the battery under the floor, the i3 boasts sporty acceleration and handling.
======= 2015 BMW i8 ===========
You want your plug-in hybrid to be a head-turning sports car? Look no further than the BMW i8, the two-door supercar for the environmentally conscious. Like the more attainable BMW i3, the i8 is built around a carbon-fiber passenger cell. But in the i8 an electric motor drives the front wheels and a turbocharged three-cylinder gasoline engine pushes from behind.
===== Luxury Hybrid 2016 Porsche Panamera E-Hybrid =====
Porsche's flagship sedan is the Panamera, a low-slung four-door with a hatchback trunk. The 2016 Porsche Panamera S E-Hybrid is the plug-in hybrid version, and it offers 16 miles of pure electric driving before the supercharged 3.0-liter gasoline V6 engine takes over. Acceleration, handling and braking are pure Porsche, which is something of a trick for a car this large. It's perfect for those shoppers
======= Hybrid SUV 2016 Toyota Highlander Hybrid =========
No other automaker bothers to offer a hybrid version of its three-row SUV. But Toyota's Highlander Hybrid doesn't earn a spot in our Buying Guide purely by default. It continues to show just how well the hybrid formula can be applied to a big, family-friendly crossover SUV. The hybrid version earns a 28 mpg combined estimate, or 7-8 mpg better than the V6-powered Highlander. In addition to that, the Highlander Hybrid offers solid build quality, respectable acceleration, a sophisticated and quiet ride quality and plenty of standard and available features.
====== 2016 Toyota Camry Hybrid 2016 Toyota Prius =====
Substantial changes last year vaulted the Toyota Camry Hybrid onto our top-recommended list. Although it doesn't quite match the fuel economy of some competitors, the real-world cost of that difference is negligible. Plus, dismissing the Camry simply because of an mpg or two would mean missing out on an otherwise compelling sedan. Comfort remains a Camry priority, but this latest Camry Hybrid also handles pretty well.
====== Hybrid Cars 2016 Ford Fusion Hybrid / Energi =====
The 2016 Ford Fusion Hybrid is a great choice for car shoppers who are new to hybrids. It's quiet, comfortable and feels very much like a normal family sedan, while delivering the fuel economy you expect from a hybrid. It's also a Ford Fusion, which means you also get impressive refinement, good road manners and plenty of standard and available high-tech features.
======= 2016 Volkswagen e-Golf =====
Among entry-level EVs, the Volkswagen e-Golf is our favorite. It handles well, has a handsome interior, delivers class-competitive range and has the optimal equipment for quick battery recharging. What's even better, cargo space is unchanged from the non-EV Golf because the batteries are located under the floor.
For consumers in the market for a new car, it can be difficult to keep up with all of the new—and newly redesigned—models that have been released since they last bought a car. Autotrader’s editorial team is helping consumers narrow down the many choices on the market today by selecting the top 10 vehicles that shoppers should experience for themselves. Announced today, Autotrader’s Must Test Drive vehicle lineup for 2016 includes a wide range of body styles to ensure that no matter what kind of vehicle a shopper is considering, the list will point them in the right direction for their next purchase.
“We created the Must Test Drive Awards to highlight vehicles that are unexpectedly good,” said Brian Moody, executive editor at Autotrader. “We have a chance to drive a lot of cars, but few leave us certain that shoppers are missing out if they don’t take them for a spin. The 10 vehicles we chose this year did just that.”
A car is typically one of the biggest purchases a consumer makes, and a recent Autotrader survey showed that 84 percent of consumers say it is extremely important to test drive a vehicle they’re considering. The top three things they look for during test drives are performance, comfort and handling. While 30 percent wait to test drive vehicles until they know the exact model they want to buy, 44 percent get behind the wheel when they’re still considering a few options.
To view the multimedia release go to:
http://www.multivu.com/players/English/7790751-autotrader-must-test-drive-awards/
PetSafe® brand, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions announced the launch of its “Naughty Or Nice” holiday campaign featuring a digital pet present guide with recommended products for naughty and nice pets. For each item purchased from the pet present guide during the month of December 2015, PetSafe® brand will donate a toy to a participating animal shelter.
“The holiday season is the time of year to treasure and celebrate our pets,” said Harrison Forbes, celebrity pet expert and PetSafe® spokesperson. “Shelter life can be challenging for pets, and the PetSafe® toys donated will help relieve stress and anxiety.”
The interactive Naughty or Nice Pet Present Guide by PetSafe® brand is loaded with helpful gift ideas and tips from Harrison Forbes on keeping pets secure and healthy throughout the holiday season as well as tips for traveling with pets. The guide can be downloaded, emailed and shared across social media networks. It also features a store locator to help shoppers find a nearby PetSafe® brand retailer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7702951-petsafe-donate-naughty-or-nice/
Jewelry Television (JTV), the only shopping network focused exclusively on the sale of fine jewelry and gemstones, is celebrating the holiday season with eight days of exclusive savings and offers. From Nov. 23 through Nov. 30, JTV's customers will be able to purchase select gifts and jewelry up to 70 percent off. Early holiday shoppers can take advantage of special offers and savings on jewelry, gemstones and more each day, online and during programming on JTV.
“Every year, holiday shoppers try to get an earlier head start on their shopping,” said Jill Johnson, vice president of marketing at JTV. “With our weeklong Black Friday and Cyber Monday deals, customers can enjoy the holidays with their families while shopping from home.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7372631-jewelry-television/
Consumers seeking locally sourced products can easily find one in an everyday pantry staple – vegetable oil, which is primarily 100 percent soybean oil made from soybeans grown in the U.S. Sales of vegetable oil support more than 550,000 U.S. soybean farmers who strive to leave the land in better shape than they found it for America’s next generation of farmers. “I work hard to help produce an ingredient that I am proud to serve to my own family, as well as families across the U.S.,” said United Soybean Board (USB) Chairman Bob Haselwood. “Every time you purchase vegetable oil, or soybean oil, you’re supporting local farmers.” Haselwood produces soybeans on his farm in Berryton, Kansas. Many retailers sell soybean oil primarily produced with U.S.-grown soybeans. This past summer, USB partnered with a large Midwest grocery retail chain with 200+ stores to emphasize the importance of knowing where food comes from and educate about the benefits of soybean oil. During this promotion, unit sales of the store brand vegetable oil rose more than 27 percent over the same time last year, and shoppers commented that they were more likely to purchase soybean oil knowing it’s a U.S.-grown product. To view the multimedia release go to: http://www.multivu.com/players/English/7689851-united-soybean-board-eat-local/
As an addition to the social responsibility project it started for sheltering street animals, the lucky address for shopping, n11.com, has now redesigned its delivery boxes, turning them into portable "homes" that can protect animals living on the streets from the harsh conditions of winter.
Contributing to the e-trade sector with its innovative activities, n11.com has completed the design work that it has been conducting in the last period, turning its delivery boxes into portable "homes" for street animals.
The special boxes were designed to especially endure cold weather conditions and were produced after approximately a year of Research and Development efforts. From now on, shoppers who order pet food on n11.com will be contributing to providing street dogs and cats with a warm home.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664151-n11-com-boxes-homes-animals/
Toys“R”Us® today announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at http://www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve.
NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.
“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7476351-toys-r-us-toys-for-tots-playitforward/
Goodwill Industries International is teaming up with Sony Pictures Entertainment for the release of the animated film, Hotel Transylvania 2, to encourage people across the United States and Canada to do their Halloween shopping at Goodwill’s more than 3,000 stores or online at shopgoodwill.com®. Goodwill and Sony Pictures unite with the message, “Be Your Own Monster,” urging consumers to make Goodwill their Halloween Headquarters for creating unique, affordable costumes -- even costumes based on one of the movie’s characters, such as Dracula, Mavis or Frank. When costume seekers shop at Goodwill, they help people in their communities get job training, earn jobs and access other community-based services. Sony Pictures Animation’s “Hotel Transylvania 2” will be released in theaters nationwide on Friday, September 25, 2015.
The partnership includes a radio and television campaign, which will join the Goodwill brand with the world of “Hotel Transylvania 2.” Characters from the film are featured in the ads, encouraging people to shop at Goodwill for Halloween. There will also be partnership events in up to 50 markets across the nation. Shoppers can support Goodwill by making it their go-to Halloween destination, and the revenues from their purchases will help fund employment services in their local communities. Visit goodwill.org/Halloween to learn more about local partnership events, to generate costume ideas and more.
To view the multimedia release go to:
http://www.multivu.com/players/English/7057251-goodwill-sony-pictures-unemployment/
Klarna, Europe’s leading payment solutions providers, today announced the official launch of commercial operations in the U.S. with Overstock.com as its first major retail partner. According to Overstock.com, this partnership will bring a simplified buying experience on mobile devices, enabling Overstock.com shoppers the ease of buying from their smartphone or tablet with just one tap.
“We’re incredibly excited to launch Klarna in the U.S. To do so together with a partner of such a massive scale as Overstock gives us a huge boost into the market”, said Brian Billingsley, CEO of Klarna North America. “U.S. consumers are looking for a simpler and safer way to buy and retailers are looking for better ways to engage their consumers and increase their checkout conversion. The early success we’ve had with Overstock show the massive opportunity to turn more browsers into buyers.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7600151-klarna-launches-overstock-u-s/
