Juli 1966 gründet Heinz Hankammer das Unternehmen BRITA, das drei Jahre später den Prototypen des berühmten Tisch-Wasserfilters auf den Markt bringt und ihn schließlich von Taunusstein aus in die ganze Welt hinausträgt. Heute ist BRITA mit 23 Tochtergesellschaften, Betriebsstätten sowie Beteiligungen und Vertriebspartnern in über 60 Ländern auf allen fünf Kontinenten präsent und damit der einzige wirkliche Global Player in seinem Marktsegment. Unverändert steht die Optimierung von Trinkwasser im Fokus – ausgehend von sehr unterschiedlichen Wasserqualitäten und Kundenbedürfnissen weltweit. Längst jedoch ist BRITA-Technologie nicht mehr nur dem Privathaushalt und dort Küche oder Esszimmer vorbehalten. Mobile Produkte für die Verwendung beim Sport, unterwegs oder im Büro, leitungsgebundene Wasserspender für hygienesensible Umfelder wie Krankenhäuser und Schulen; darüber hinaus zukunftsträchtige Trinkwasserlösungen für Unternehmen und Gastronomie sowie für die Kaffee-, Vending- oder Steamer-Branche oder auch BRITA-Filter in Elektrogroß- und Kleingeräten namhafter Hersteller – all das ist BRITA 2016.
Over 50 PR agencies and in-house PR departments came together to witness the first PR Pressure conference, which took place on Wednesday, 25 May 2016, at the Dusit Thani, Dubai. The event, organised by Secret PR, marks the first of an annual series of conferences that address the struggles faced by PR professionals in the Middle East. Leading up to the next conference, Secret PR will be taking proactive steps towards providing pragmatic solutions for the issues raised at the event.
One of the highlights from the conference was a series of open discussions surrounding opinions on the media and the PR industry. Inspired by a popular hashtag, #UAEPR, the event offered an open and professional approach to the shortcomings of both industries in order to encourage better practice amongst journalists and PR professionals. These sessions were headed by speakers from PR agencies and media, including Nick Rego, Senior Editor at tbreak.com, Sudeshna Ghosh, a consulting editor and freelance writer, Shereen Shabnam, Consultant Head of PR for octOpus and MTE Studios, and Louay Al-Sammarai, Joint Managing Director and Co-Founder of Active (Digital. Marketing. Communications).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7852351-pr-pressure-conference/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
FedEx, acteur majeur du transport express international, se prépare pour faire face à des volumes record, avec 317 millions d'envois expédiés à travers le monde entre le Black Friday (27 novembre) et la veille de Noël (24 décembre), soit une hausse de 12,4 % par rapport à 2014. FedEx prévoit d'embaucher plus de 55 000 collaborateurs temporaires dans le monde pour faire face au prochain pic saisonnier, notamment des agents de manutention, des conducteurs et d'autres membres du personnel qui soutiendront notre activité.
Avec 16 000 collaborateurs, une flotte de plus de 3 000 véhicules et 39 avions, et un réseau de 327 agences en Europe, FedEx bénéficie d'une présence renforcée sur l’ancien continent. L’entreprise dispose donc de tous les atouts pour prendre en charge les importants volumes attendus sur l'ensemble de la région, à une époque où l'essor de l'e-commerce et les changements dans les habitudes d'achat des consommateurs participent à l'accroissement des envois. Selon E-commerce Europe,1 15 % des habitants de l'Union européenne ont acheté en ligne des biens et/ou des services auprès de vendeurs situés en dehors de leur pays de résidence, soit une hausse de 25 % en glissement annuel.
To view the multimedia release go to:
http://www.multivu.com/players/fr/7719651-fedex-saison-fetes-envois-achemines/
Christina Nicols, senior vice president and director of strategic planning and research at Hager Sharp, was named the Washington Women in Public Relations’ (WWPR) 2015 Washington PR Woman of the Year Friday in a ceremony honoring top public relations executives and celebrating women in communications.
Nicols was one of three public relations professionals chosen as an honoree for the 26th annual award. The other finalists were Carrie Fox, president of C. Fox Communications, and Lisa Throckmorton, chief operations officer at SpeakerBox Communications. The three finalists represent women who have led some of the most influential communications campaigns in the District and across the country.
“This is a phenomenal honor and I am humbled to be surrounded by such exemplary leaders in the field who are dedicated to mentoring and supporting the next generation of public relations professionals,” said Nicols. “It is a special privilege to join the ranks of previous PR Woman of the Year recipients including Hager Sharp’s own cofounders Susan Hager and Marcia Sharp, as well as our CEO Jennifer Wayman and executive vice president Debra Silimeo.”
Nicols was presented the award by Silimeo, the 2010 PR Woman of the Year, at Friday’s luncheon.
To view the multimedia release go to:
http://www.multivu.com/players/English/7695751-2015-wwpr-woman-of-the-year-award/
TELEMUNDO anunció hoy que la superestrella internacional Lucero conducirá los primeros “Latin American Music Awards.” El gran evento, que tendrá lugar el jueves, 8 de octubre, 2015 desde el prestigioso Dolby Theater en Hollywood, California, comenzará con la anticipada llegada de estrellas a la “Alfombra de Latin AMAs” a las 8pm/7c y continuará con la ceremonia de premiación a las 9pm/8c, que se transmitirá por TELEMUNDO y simultáneamente por NBC Universo. La noche culminará a las 11:35pm/10:35c con un vistazo exclusivo tras bambalinas durante el especial “Latin American Music Awards: Acceso VIP”. Los boletos están a la venta a través de Ticketmaster y la taquilla del Dolby Theatre.
Lucero es una polifacética y galardonada actriz, presentadora de televisión y cantante multi-platino. Nacida en la Ciudad de México, ha vendido más de 27 millones de discos mundialmente. Reconocida como “La Novia de América”, Lucero obtuvo su primer papel de alto perfil en un programa popular para niños en la Ciudad de México a los 10 años. Desde entonces, ha lanzado una serie de exitosos álbumes y muchas de sus canciones han encabezado las listas de música internacionalmente. En la pantalla grande, Lucero ha protagonizado un total de siete películas y múltiples telenovelas, incluyendo “Alborada”, la que le valió un premio Emmy”, “Mañana es Para Siempre” y “Soy tu Dueña”, ambas galardonadas con el premio Ace, y “Por ella Soy Eva”. “People en Español” la nombró la “Reina de las Telenovelas” en la edición 2013 de su especial de “Los 50 Más Bellos”. Lucero ha conducido los premios Latin Grammy en ocho ocasiones y la Teletón México desde 1997, además de la Teletón en Chile, Guatemala, El Salvador y EE.UU, y fue “Coach” de la exitosa competencia de canto “La Voz México” en su primera temporada. En el 2014 se unió a TELEMUNDO como presentadora del mega-reality “Yo Soy El Artista” y recientemente participó como conductora especial de la visita del papa Francisco a Estados Unidos, así como en la campaña “Actos de Bondad” para la cadena. Este próximo 22 de octubre será honrada con el premio “Outstanding Achievement in Hispanic Television” de Broadcasting & Cable and Multichannel News durante la cumbre anual de la televisión hispana en la ciudad de Nueva York.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7640451-latin-american-music-awards-2015/
Dans le cadre de son Tricentenaire, il était essentiel pour la Maison Martell de célébrer ses origines à Cognac, et plus particulièrement au sein du Château de Chanteloup, redécoré pour l’occasion.
Plus de 2500 viticulteurs, bouilleurs de crus et partenaires de la région ont répondu présent à l’invitation délivrée par les salariés de la Maison qui ont tenu à se mobiliser personnellement pour ces invités avec lesquels ils nouent des relations particulières. Ainsi, pendant un mois, ils ont sillonné la campagne charentaise afin de leur remettre en main propre ces invitations.
« Cette année est une grande année pour la Maison Martell, qui fête 3 siècles d’existence et de relations avec ces hommes et ces femmes de Cognac. Nous avions à cœur de convier pour cette célébration l’ensemble de nos partenaires locaux avec lesquels nous créons des liens privilégiés depuis près de dix générations – et nous l’espérons, pour les générations à venir » déclare César Giron, Président de la Maison Martell.
To view the multimedia release go to:
http://www.multivu.com/players/fr/7589051-martell-cognac-chanteloup-anniversaire/
OTC Markets Group Inc. (OTCQX: OTCM) and PR Newswire were joined by the UK’s Investor Relations Society in welcoming senior investor relations professionals to the latest instalment of their successful “No Blank Screens” series. The goal of the breakfast forum was to help educate European companies with global vision about the OTCQX® Best and OTCQB® Venture Marketplaces in the US, and to provide guidance and best practice tips on effectively engaging US investors. The event was held in the historic, Grade II listed One Moorgate Place in central London on 2nd July.
To view the Multimedia News Release, please go to http://www.multivu.com/players/English/7571051-trans-atlantic-information-flow/
Le 24 juin 2015 s’est déroulée à Paris la Cérémonie de remise du Prix Happy City. AG2R LA MONDIALE, Nexity, Sodexo et SUEZ environnement, se sont unis pour récompenser les meilleures initiatives destinées à améliorer durablement le bien-être et la qualité de vie des occupants d’un quartier.
À cette occasion, le jury, présidé par Monsieur Jean Jouzel, Prix Nobel de la Paix 2007, a décerné quatre Trophées accompagnés chacun d’une dotation de 10 000 € et d’un accompagnement d’une durée d’un an.
Pour visualiser le communiqué multimédia, rendez-vous sur : http://www.multivu.com/players/fr/7560751-ceremonie-remise-du-prix-happy-city
PR Newswire has successfully integrated media targeting, distribution, monitoring, reporting and ROI results into its Agility platform, providing users with an improved workflow and more comprehensive results. These are the latest updates as part of PR Newswire’s overall development strategy to make consistent enhancements to the Agility platform, driven almost exclusively by customer feedback.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7469751-agility-platform-enhancements/
Leading experts on Environmental and Social Corporate Governance (ESG) joined an animated discussion in central Paris on 15th April, at an event hosted by PR Newswire. “Attracting Sustainable Investment” drew IR professionals from French issuers and agencies, interested in discussing the latest regulatory changes and trends in sustainability reporting.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7510051-prnewswire-convenes-european-experts/
