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Boosters are better than they used to be at fitting lap and shoulder belts on 4 to 8-year-old kids to restrain them in a crash - so parents don\'t have to search as hard for a good fit for their child and vehicle. Most belt-positioning boosters, though, don\'t offer consistently good fit in all vehicles. This is the bottom line in the Insurance Institute for Highway Safety\'s third round of booster evaluations. Researchers assessed the safety belt fit of 72 boosters, assigning the best ones the top ratings of BEST BET or GOOD BET because they correctly position belts on average booster-age kids in most vehicles. The worst performers are ones the Institute doesn\'t recommend because they do a poor job of fitting belts. A good booster routes the lap belt across a child\'s upper thighs and positions the shoulder belt at midshoulder.

A new advertising campaign for Esurance, the direct-to-consumer personal auto insurance company, debuts nationally today. It showcases an updated brand identity and introduces an ensemble cast representing the dedicated employees of Esurance. The campaign launch is the result of the company's partnership with Duncan/Channon. Esurance selected the creative agency last fall to update its brand positioning and advertising. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/esurance/38077/

Search Engine Marketing (sem) overview touches upon sponsored search marketing (cpc-cost per click and ppc-pay per click) and search engine optimization (seo). Describing the landscape of the search engines and where search results are displayed. The Sponsored Search Landscape is quickly becoming an increasingly complex field and includes many factors a novice may overlook. SEO utilizes many methods to improve your web traffic including, but not limited to, the organization and structure of the Sponsored Search account, geographically targeted settings, relevant ad copy content, and bidding strategies to deliver results. These approaches can have an effect on your account's quality score. A marketer whose account holds a higher quality score than their direct competitor's may be rewarded with a lower cost per click (CPC) and a higher positioning for the same keyword.