Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
http://outdoormoviehq.com
Check out Outdoor Movie HQ's great video via Cottage Life about setting up your own backyard theater. For more info please visit us Outdoor Movie HQ
Handheld Group, a leading manufacturer of rugged mobile computers, today announced the new Nautiz X2 enterprise handheld which integrates a high-quality scanner, camera and mobile phone while offering the most compact and ergonomic form factor on the market.
The Nautiz X2 gives enterprise users an all-in-one mobile computer that can handle all the tasks of a day’s work, with built-in ruggedness that allows it to be used anywhere from a warehouse to challenging outdoor environments with moisture, dust, extreme high or low temperatures and potential drops.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7832051-handheld-launches-nautiz-x2-rugged-android/
Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the fifth annual Project Yellow Light scholarship competition. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices behind the wheel of a vehicle. For the first time, Clear Channel Outdoor Americas has joined longstanding partners Mazda Motorsports, the National Organizations for Youth Safety (NOYS) and U-Haul to launch the first Project Yellow Light out-of-home media design contest. The winners of both the video and out-of-home design contests will be unveiled this afternoon on a digital billboard in New York’s Times Square that was donated by Clear Channel Outdoor.
Brothers Sam and Wrenn Senser from Louisville, Nebr. scooped the two grand prizes of $5,000 for the video contest, with Sam winning the college category, and Wrenn winning the high school category. The winners of the out-of-home media design contest were college student Bethany Wheeler from Snellville, Ga., and high school student Emily McDonald from Anaheim, Calif., with both receiving $2,000 scholarships. The winning videos can be viewed here.
To view the multimedia release go to:
http://www.multivu.com/players/English/7854051-ad-council-project-yellow-light-winners/
Clayton Homes, one of America’s largest homebuilders, is offering customers an unbelievable incentive in gift cards from Lowe’s* with the purchase of a new home through its Made in the Shade Summer Sale.
The offer, which runs through Aug. 31, is part of Clayton’s latest buyer encouragement program that rewards homebuyers with incentives based on the type of new home that is purchased. Homebuyers can choose one or a combination of three different incentive options that include a Lowe’s gift card.
Clayton Homes offers many different affordable floorplans and designs for potential homebuyers to support their lifestyle needs. The national homebuilder also offers a variety of outdoor living spaces that include sunrooms, wrap-around porches and outdoor wet bars.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716455-clayton-homes-made-in-the-shade-summer-sale/
PetSafe® Brand, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions, is encouraging dog owners to get outside with their pet this spring through its new outdoor campaign.
“Let’s Go Outside” promotes the importance of a fit lifestyle for pets, which is essential for maintaining good health and quality of life. Pet parents play a key role in making sure their dogs get regular physical activity.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808351-petsafe-lets-go-outside-campaign/
New Amsterdam® Vodka is teaming up with talented street artists across the country to launch the “It’s Your Town” Street Art event series– an eight-city tour showcasing original works by local artists that celebrate the vibrant culture and people who make each city come alive. Each artist will draw inspiration from their city surroundings to create eight original pieces of work. The crown jewel of each exhibition will be a larger-than-life outdoor mural for the entire city to enjoy.
The final collection of “It’s Your Town” artwork will feature pieces from all eight artists, creating an opportunity for fans across the country to recognize and celebrate the individual culture that makes their cities unique.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808951-new-amsterdam-vodka-its-your-town/
On Wednesday, April 6, Viva® Brand teamed up with Hollywood actress and home/ DIY expert, Monica Potter, to host a dramatic clean-up benefitting Boys & Girls Clubs of Greater Ventura. The event, held at Avenue Thrift & Vintage Store in Ventura, CA, demonstrated how Viva® Towels can transform used, forgotten items with just a thorough cleaning. Donated household items ranging from kitchen appliances to outdoor patio furniture were expertly cleaned with the unique textures of Viva® Towels and then donated to 22 deserving families across the Ventura community. The effort jumpstarts a national push to “Unleash Clean” across the country.
Potter served as the Captain of the Viva® Clean Squad, motivating over 40 volunteers to “Unleash Clean” by scrubbing, polishing and shining up donated items from the kitchen, bathroom, living room and patio, showcasing the strength and durability of the towels. Viva® offers a choice of two types of everyday towels that work like cloth to stand up to any cleaning job in your home. Viva® Vantage® has a scrubby texture, great for shining stainless steel appliances and scrubbing grime off stovetops or patio furniture, while Viva® Towels have a signature soft and smooth texture for cleaning surfaces like countertops and coffee tables. To ensure a green event and minimize waste, Viva® Towels partnered with the City of Ventura to use natural household and eco-friendly cleaners so the towels could be composted afterwards.
To view the multimedia release go to:
http://www.multivu.com/players/English/7767151-viva-unleash-clean-for-boys-girls-club/
Briggs & Stratton Power Products Group (NYSE: BGG), a leading manufacturer of outdoor power cleaning products, is taking its show on the road during the spring cleaning season. The Briggs & Stratton Grime To Shine Power Tour will make stops at 47 Lowe’s stores in 11 states to give customers the opportunity to demo the company’s pressure washer products.
“Whether you’re a new homeowner with little outdoor cleaning experience, a DIYer who takes pride in maintaining your home and property, or a professional contractor looking for a reliable commercial pressure washer, Briggs & Stratton has a cleaning system to accomplish your goals,” said Dan Roche, marketing director for Briggs & Stratton’s Portable Power and Cleaning Systems division. “At the Briggs & Stratton Grime To Shine Power Tour events, we’ll have pressure washers available for customers to test and get a first-hand feel for how easy it is to get some serious cleaning done.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786151-briggs-stratton-grime-to-shine-power-tour/
BLACK+DECKER™ launches POWERCOMMAND™ Outdoor Power Tools, just in time for spring. BLACK+DECKER’s new String Trimmer, Sweeper, and Hedge Trimmer each incorporates one of three innovative POWERCOMMAND™ features to help solve common user frustrations.
BLACK+DECKER’ 20V MAX* EASYFEED™ String Trimmer (MSRP $99) allows the user to easily and reliably feed trimmer line with the simple push of the EASYFEED™ button, putting control back into the user’s hands without the hassle of bumping. The 20V MAX* POWERBOOST Sweeper (MSRP $89) gives the user a surge in blowing speed of up to 130 MPH with the push of a button. Users can loosen stubborn debris or operate the Sweeper in non-boost mode for additional runtime during less rigorous tasks and for more precise control in moving debris. Finally, the 20V MAX* POWERCUT™ Hedge Trimmer (MSRP $99) puts added cutting control in the user’s hands with the POWERCUT™ feature, which allows the user to Power Through Jams with the Push of a Button™.
To view the multimedia release go to:
http://www.multivu.com/players/English/7517852-black-decker-smartech/
There is only one place to be on St. Patrick’s Day and that is Ireland. The St Patrick’s Festival is truly one of the great spectacles of the world — a week-long celebration of music, dance and outdoor shows culminating in the stunning St. Patrick’s Day parade through the historic streets of Dublin on March 17th.
One can also visit the beautiful town of Downpatrick where St Patrick is buried and check out the St Patrick’s centre which is the world’s only permanent exhibit to St Patrick.
The St Patrick’s festival is the highlight of the early vacation season and what a year 2016 is going to be.
Ireland’s Ancient East - when you explore Ireland’s Ancient East, you wander through 5,000 years of history. http://www.ireland.com/articles/regions/irelands-ancient-east/irelands-ancient-east/
Northern Ireland Year of Food and Drink 2016 - 366 days showcasing the best of food and drink and the people and passion that go into rearing, making, cooking and serving it. http://www.discovernorthernireland.com/yearoffoodanddrink2016/
To view the multimedia release go to:
http://www.multivu.com/players/English/7774051-ireland-st-patricks-day-festival/
