At the end of the year and as we approach PR Newswire’s 60th anniversary in March, there is a natural inclination to reflect. At PR Newswire, we are just as interested in looking forward to the future for communicators of all kinds – PR, corporate, marketing and shareholder – and their audiences. While technology continues to evolve and new communication channels continue to emerge, everyone at PR Newswire remains focused on helping brands and organizations earn targeted attention from consumers, investors and the media by amplifying our clients’ narratives and making their content more discoverable.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/64514-happy-new-year-from-pr-newswire-2014
PR Newswire will now incorporate responsive web design into the build of all its Multimedia News Releases. Multimedia News Releases allow companies to share rich content via branded landing pages that are distributed to all major photo, video and social media networks.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63707-pr-newswire-launches-responsive-web-design-mnr
How do you develop a great press release? Throughout the first quarter of 2013, the PR Newswire team identified a variety of noteworthy news releases which are highlighted in this week’s edition of Content We Love. Within this collection of content you’ll see strong headlines, compelling multimedia, catchy infographics, interesting news angles and smart storytelling – traits that are the cornerstones of effective press releases.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61570-pr-newswire-content-we-love-feature-q1-2013
Unilever’s Stacie Bright, a veteran marketing and communications leader, will deliver the keynote presentation about how brands connect with audiences through content marketing. The conference will be held on April 17, 2013 at the Graduate Center of The City University of New York and is produced by Business Development Institute and PR Newswire.
“I am looking forward to the BDI Summit on April 17th, where I will share the unique Dove Men+Care approach to hyper-relevant yet relatable storytelling, and leveraging well-known sports notables to create content that connects with men on a surprisingly personal level.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/60902-stacie-bright-unilever-keynote-bdi-pr-newswire-content-marketing-summit
“What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience to demystify services and product offerings. Instead of “telling” you how to make one, we decided to create our own to illustrate how it works.
Together with our creative team and top notch producers, we huddled and tried to make our complex business easy to understand at a high level. Hopefully we succeeded, and also made you smile along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60471-prnewswire-and-multivu-release-new-what-we-do-explainer-video
In 2012, PR Newswire saw no shortage of exciting and impactful content, captivating press releases and creative headlines; and with hundreds of press releases crossing our desks on a daily basis, some were sure to stand out and make us take notice.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59907-pr-newswire-noteworthy-press-releases-of-2012-content-we-love-feature
PR Newswire has released the results of its second deep dive analysis of its press release data, revealing once again that press releases that include multimedia assets garner significantly more visibility than text-only releases – up to 9.7 times more.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59124-pr-newswire-visual-pr/
In a recent Financial Times article, “PR and news boundaries are being redrawn,” media editor Andrew Edgecliffe-Johnson turns the spotlight on the PR industry using PR Newswire’s transformation as the indicator of the increasing importance of this earned media discipline.
A recent post on Beyond PR, Evolving Media … And Evolving PR, takes a closer look at Edgecliffe-Johnson’s analysis of the changing PR business as well as PR Newswire’s CEO, Ninan Chacko’s, perspective on the emergence of content marketing, its impact on communications and the future of the business.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58545-pr-newswire-ceo-ninan-chacko-on-conversation-with-financial-times
In a recent Financial Times article, “PR and news boundaries are being redrawn,” media editor Andrew Edgecliffe-Johnson turns the spotlight on the PR industry using PR Newswire’s transformation as the indicator of the increasing importance of this earned media discipline.
A recent post on Beyond PR, Evolving Media … And Evolving PR, takes a closer look at Edgecliffe-Johnson’s analysis of the changing PR business as well as PR Newswire’s CEO, Ninan Chacko’s, perspective on the emergence of content marketing, its impact on communications and the future of the business.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58545-pr-newswire-ceo-ninan-chacko-on-conversation-with-financial-times
As the largest minority group in the United States comprising 16.4% of the population, the Latino community is having an increasingly significant influence on a broad range of economic, cultural and political issues and, most recently, has become a key focus of attention for the national media and political leaders related to the presidential election and the Latino vote's potential to sway its outcome.
To view Multimedia News Release, go to http://www.multivu.com/players/English/57415-pr-newswire-latino-vote-2012/
An audience of public relations and communications professionals gathered at the Getty Images Gallery in Central London for an interactive discussion into the increasingly important role content plays in communications and the relationship between brand and user. The evening also offered the opportunity for networking and the chance to enjoy the gallery’s spectacular Marilyn Monroe clothing and photographic exhibition.
Hosted by Andy Bowman of PR Newswire, the panel featured Adrian Barrick, CEO of UBM Built Environment, Jonathan Fildes, Editor of BBC Future at BBC Worldwide, Matthew Whalley, Technology Content Director at Edelman and Paul Wooding, MD Technology at Red.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56562-prnewswire-meet-the-media
