The bold and thrilling quest to finally understand the brain—and along with it our mental afflictions, from depression to autism—by a rising star in neuroscience
Sebastian Seung, a dynamic young professor at MIT, is at the forefront of a revolution in neuroscience. He believes that our identity lies not in our genes, but in the connections between our brain cells—our own particular wiring. Seung and a dedicated group of researchers are leading the effort to map these connections, neuron by neuron, synapse by synapse. It is a monumental effort—the scientific equivalent of climbing Mount Everest—but if they succeed, they will uncover the basis of personality, identity, intelligence, memory, and perhaps disorders such as autism and schizophrenia. Seung explains how this new map of a human “connectome” might even enable us to “upload” our brains into a computer, making us effectively immortal.
Connectome is a mind-bending adventure story, told with great passion and authority. It presents a daring scientific and technological vision for at last understanding what makes us who we are, both as individuals and as a species. Find out more here, http://bit.ly/yEBoyq Non-Fiction
Pampers, the iconic and first baby care brand to distribute disposable diapers around the globe, is turning 50! Pampers honors these 50 years of parenting by unveiling its Little Miracle Missions program, which seeks to celebrate, support and protect babies everywhere through acts of kindness to little miracles (babies) and their families, while encouraging parents to “pay it forward” and support others. On Monday, Pampers and Graham’s Foundation (an organization that provides care packages that offer both practical and emotional support for the parents of micro-preemies) began donating more than 30,000 care packages to families with babies in level-three Neonatal Intensive Care Units (NICU) across the country, for the care of premature or ill newborn babies. Yesterday, Pampers continued the celebration by partnering with a variety of celebrity parents who have their own personal miracle stories. Actors Joey Lawrence and Mark Consuelos, alongside actresses Ali Larter and LaLa Anthony delivered the care packages to The Mount Sinai Hospital’s Neonatal Intensive Care Unit (NICU) in New York City.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49336-Pampers-50th-Anniversary/
Procter & Gamble’s (NYSE: PG) PUR Water Filtration is introducing a new line-up of one-click faucet mount filtration systems that makes getting clean drinking water instantly from the tap easier and more convenient than ever before. The first and only faucet mount design that installs with one easy click, the new PUR faucet water filter offers up to 100 gallons of great-tasting drinking water with just one click. The new design is simple to install so that no tools are required and it can be easily disconnected when needed.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pur/45502/
