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Search Engine Marketing (sem) overview touches upon sponsored search marketing (cpc-cost per click and ppc-pay per click) and search engine optimization (seo). Describing the landscape of the search engines and where search results are displayed. The Sponsored Search Landscape is quickly becoming an increasingly complex field and includes many factors a novice may overlook. SEO utilizes many methods to improve your web traffic including, but not limited to, the organization and structure of the Sponsored Search account, geographically targeted settings, relevant ad copy content, and bidding strategies to deliver results. These approaches can have an effect on your account's quality score. A marketer whose account holds a higher quality score than their direct competitor's may be rewarded with a lower cost per click (CPC) and a higher positioning for the same keyword.

Google Alerts is a wonderful reporting tool that helps internet marketers increase search engine traffic, stay ahead of their competition, and improve search engine rankings. This is a video tutorial to show how a website marketer can use it to his/her advantage.