Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain, launched its first multimedia brand advertising campaign with the new company tagline, “We Speak Barbecue.” The new campaign effectively uses both music and visuals to leverage the craftsmanship and heritage associated with the brand.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7103951-dickey-s-barbecue-restaurants-multimedia-brand-advertising-campaign-we-speak-barbecue/
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With BeagleBone Black, the next-generation offering from BeagleBoard.org, everyone from electronic artists to engineers has access to a ready-to-use, 1-GHz computer for only $45. This credit-card-sized, Linux computer is an open hardware and software development platform that makes it quick and easy to transform great ideas into products. BeagleBone Black allows developers to leverage the ideas and knowledge of the highly active and engaged users of the BeagleBoard.org community who support each other from concept through development. Opportunities for innovation are endless.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54046-beaglebone-black-open-source-1-ghz-linux-computer
Daimler AG, Ford Motor Company and Nissan Motor Co., Ltd., have signed a unique three-way agreement to accelerate the commercialization of fuel cell electric vehicle (FCEV) technology.
The goal of the collaboration is to jointly develop a common fuel cell electric vehicle system while reducing investment costs associated with the engineering of the technology. Each company will invest equally towards the project. The strategy to maximize design commonality, leverage volume and derive efficiencies through economies of scale will help to launch the world’s first affordable, mass-market FCEVs as early as 2017.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58680-renault-nissan-daimler-ford-partnership
Lexmark’s third quarter financial results were highlighted by solid free cash flow generation and ongoing growth in Perceptive Software and managed print services (MPS). Lexmark offers an attractive dividend yield as it continues solid execution of the company’s capital allocation framework.
Lexmark continues to leverage its investment in the Perceptive Software portfolio in combination with smart multifunction products (MFPs) to reduce the complexities of manual processes and heighten performance for its customers. The quarter was highlighted by an array of new product and solution introductions from both Lexmark and Perceptive Software, including the first industry recognition for Lexmark’s new color laser printers and MFPs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/48245-lexmark-perceptive-software-quarterly-business-roundup
Today, for the first time in the company’s 86-year history, Kelley Blue Book launches a national television advertising campaign in an effort to leverage the brand’s strength and recognition as a vehicle valuation pioneer and leader for new-car shopping and research. Following the introduction of radio ads that began airing in early 2012, Kelley Blue Book now expands its inaugural consumer marketing campaign to include national television advertising, while also unveiling the first official modernization of its widely recognized and trusted seal logo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57257-kelley-blue-book-logo-redesign-national-television-advertising-campaign
The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched today in China – Australia’s fastest growing and most valuable overseas tourism market.
In addition to a new broadcast ad and print executions the campaign boasts a strong digital and social media focus, and will leverage the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com, to take customers further into the stories played out in the ad and provide more information on the locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56340-tourism-australia-global-marketing-campaign-there-s-nothing-like-australia
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Ford Motor Company is launching the next version of SYNC® Destinations, its free mobile app for SYNC Services subscribers, giving Ford vehicle owners the ability to easily send destinations to their vehicle using their smartphone.
With the addition of Ford SYNC AppLink™ support, the app enables drivers to use simple voice commands to get on-the-go traffic reports to any of their favorite destination points. Users can report traffic incidents to share with the entire SYNC Destinations community, get up-to-the-minute incident reports, and leverage their smartphone’s data network to download turn-by-turn directions and destinations directly to their vehicle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54108-ford-launching-next-version-of-sync-destinations-free-mobile-app
