As 2015 starts to wind down, Americans are already starting to make travel plans for 2016. But what are Americans–particularly Baby Boomers–looking for in their 2016 vacations?
A new survey released today from AARP Travel (http://travel.aarp.org), a valuable resource for America's 76 million Baby Boomers who spend over $120 billion annually in leisure travel, provides some great insight into how Americans want to get away in 2016, from desired destinations to lodging options to favorite trip planning tools.
“The vast majority of Baby Boomers are planning to drive, fly or set sail on leisure trips in 2016, with an average of 4 or 5 trips already in the works,” said Stephanie Miles, VP, Products & Platforms, AARP. “Boomers make up a large segment of the traveling public, and so it's particularly important for the travel industry to be aware of what Boomers are looking for in their vacations going into 2016. This new survey finds that their travel desires often differ greatly from younger travelers.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7488431-aarp-travel/
The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
Palo Alto Networks® (NYSE: PANW), the next-generation security company, today announced the latest edition of its Application Usage and Threat Report (AUTR) completed by the Palo Alto Networks Unit 42 Threat Intelligence team.
The report, based on data from more than 7,000 enterprises worldwide, showcases real-world trends in enterprise application usage and critical developments in how attackers are attempting to infect organizations. It also offers practical recommendations for preventing cyberattacks.
Findings highlight the explosion in adoption of software as a service (SaaS) based applications, with the potential to introduce new security risks, or allow unauthorized access to sensitive data. Through the report, security organizations also gain insight into how long-standing and common attack vectors, such as email and executable files, continue to present challenges, as well as global application usage trends for high-risk categories, such as remote access applications.
To view the multimedia release go to:
http://www.multivu.com/players/English/7049352-palo-alto-networks-autr/
Employers around the world can now take the pulse of the labor market in less than a minute thanks to CEB (NYSE: CEB), a best practice insight and technology company, and its new Global Talent Monitor. The company launched the tool today to hundreds of talent executives during its ReimagineHR summit in Chicago, Ill.
CEB’s Global Talent Monitor provides a snapshot of how real employees and job candidates around the world feel about the economy, their own prospects and what motivates them—or doesn’t—when it comes to work. By keying in on six metrics, CEB provides employers topline visibility into employees’ needs and motivations, which help them focus priorities and shape programs based on business need.
To view the multimedia release go to:
http://www.multivu.com/players/English/7427251-ceb-global-talent-monitor/
Junior Achievement USA® (JA) today announced the launch of its JA Heroes PSA campaign. The goal of this campaign is to connect volunteer mentors with young people to give kids the power to see their future, unleash their potential and let their dreams take flight.
Positive role models in the lives of young people are shown to help inspire them to overcome difficult circumstances. Yet today, millions of kids live in situations where they do not have access to mentors who can give them the guidance or insight they need to rise above negative peer pressure, economic uncertainty or simply a lack of direction.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7553451-ja-heroes-psa-campaign/
Ever wondered what happens behind the doors of one of the world’s most established venues? IFSEC Global.com has got a backstage pass to the Royal Albert Hall to investigate how it keeps world-famous performers, and this iconic building, safe and secure.
Speaking to Amanda Squires, Director of Operations, an insight is given to the co-ordination of the 850 events delivered each year, as well as, the delicate procedure undertaken for getting modern CCTV and access control systems in place in this grade 1 listed building.
Amanda is joining the Protecting London panel debate at IFSEC International 2015, 16 – 18 June at ExCeL London, along with the British Museums’ Health & Safety Manager and Crossrail Ltd.’s Security Manager to discuss the considerations that need to be made when protecting such high value assets.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7537851-protecting-london-royal-albert-hall/
After years of analyzing attempted abductions, the National Center for Missing & Exploited Children® has identified the tricks used by abductors, and the most successful escape strategies for children. NCMEC and Honeywell (NYSE:HON) are working together to deliver this insight nationwide through KidSmartz™, the premier abduction prevention program that equips teachers and parents with tools to help protect children.
A key component of the program is the KidSmartz “Safety Dance” Video Contest. From January through March, elementary schools were asked to submit videos of their students dancing to the new KidSmartz “Safety Dance,” a reimagining of a popular 1980’s song with new lyrics designed to give kids the knowledge and confidence to avoid abduction.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7521451-ncmec-honeywell-safety-dance/
Despite spring’s warmer weather, longer days and greener lawns, a new survey from TruGreen indicates that the majority of Americans may not be living life outside as much as they’d like.
TruGreen believes more life should be lived outside, where we are happier, more active and more connected with ourselves, with loved ones and with nature. To better understand the trends, sentiments and aspirations that Americans associate with being outside, TruGreen conducted a national survey. The results provide insight into not only how we spend our time outside, but also how we think about our outside life. TruGreen Spokesperson Jason Cameron provides a review of the survey results in a new video.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7460651-trugreen-live-life-outside-study/
Booking.com, the world’s number one accommodation site, today unveils The Booking’s Best Awards – an exclusive award that goes to only 260 accommodations out of a possible 600,000 - as decided by over 40 million real, relevant and recent customer reviews. Whether it’s the tastiest breakfast, an off the beaten track stay or just plain value for money, the Booking’s Best Awards recognise that it’s the little things that can make or break a holiday.
“We know that accommodation can make or break a trip. With the incredible insight gained from the extensive number of guest reviews on our site, we are able to identify what it is that makes an accommodation unique, what adds that extra sparkle to a guest’s stay,’’ explains Pepijn Rijvers, Chief Marketing Officer of Booking.com. “We are so proud to work with our Booking’s Best awarded accommodations to give travellers the most unique and incredible experiences. Being called ‘Booking’s Best’ is an indication of quality that can be completely trusted as it comes directly from our verified guest reviews.’’
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7487251-bookings-best-awards-world-travel/
The first Meet the Media of 2015 was hosted at One Great George Street, the home of the Institute of Civil Engineers, and featured Simon Jack giving an insight into the workings of the Today programme.
Simon has worked across every outlet at the BBC, presenting business news on the one o'clock, six o'clock and ten o’clock news and as the face of BBC Breakfast’s business news. He is currently the Business and Economics Presenter on Radio 4's Today Programme.
The reach of the programme dwarfs that of national newspapers with an audience of 7 million. Simon hosts the business slot at 6.15am which is listened to by an audience of almost exclusively ABC1 professionals. Simon explained to the PR and communications professionals attending the event that this is the opportunity to “talk about issues that affect you and your clients”.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7447651-meet-media-simon-jack/
The Art of Dragon Age Inquisition features hundreds of never-before-seen art pieces and commentary from the developers themselves, this volume offers revealing insight into the inspiration and creation of every facet of Dragon Age: Inquisition, from the heroes to the wondrous weapons they wield, the powerful beasts they battle, and the extraordinary world they inhabit. Find out more here- http://www.bitly.com/DragonAgeBook Talk on Twitter here- #DragonAgeBook Fantasy/Art/Gaming Interest
