General Mills announced today that by the end of 2020, oat farms that supply oats for Honey Nut Cheerios will host approximately 3,300 total acres of dedicated flower-rich pollinator habitat. It takes about 60,000 acres of oats to make Honey Nut Cheerios products each year. More than two thirds of the crops used to feed people, accounting for 90 percent of the world’s nutrition, are pollinated by bees.1 Flower-rich habitat is critical in helping maintain the nutritional health of bees and the continued supply of crops that we depend on for food. Without bees and other pollinators, food as we know it would be forever changed.
Bees have experienced an unprecedented scale of habitat loss with more than 9 million acres of grass and prairie land converted to crop land since 2008.2 Although Honey Nut Cheerios famous spokesbee, Buzz Bee, and his honey bee friends may not be in danger of extinction like some other pollinators, in the interest of protecting our food supply, Honey Nut Cheerios is committed to helping all pollinators thrive through the planting of these habitats.
“Pollinator habitats are one of the most effective solutions in ensuring bees get the daily nutrition they need,” said Dr. Marla Spivak, a world-renowned bee scholar at the University of Minnesota who has been collaborating with General Mills on this initiative. “Every day, 4,000 species of North American bees are traveling from flower to flower, shopping for the variety of good nutrition they need in order to thrive. My hope is this partnership between farmers, the Xerces Society and General Mills will not only beautify the North American countryside with vibrant wildflowers, but also help the bees we all rely on so much get back on their own six feet!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7803951-honey-nut-cheerios-pollinators/
Florida residents previewed Honey Nut Cheerios' one-of-a-kind living billboard, just outside of Orlando, to celebrate the classic cereal’s key ingredient –real honey. Much more than just a billboard installation, the three-story free-standing structure was home to more than 100,000 honeybees. The honey produced from the working hives was used to spell out “Made with Real Honey” on the exterior of the installation. The local Florida honey was used to produce a limited number of exclusive boxes of Honey Nut Cheerios.
Constructed in the farm fields at Diamond P Farm and Ranch, the honey-bees used in the creation of the billboard were supplied in partnership with Brent Dickson and his family, who are local Orlando bee-keepers. True to standards, most of the beekeepers who make the honey for Honey Nut Cheerios run family businesses and depend on their bees to make a living.
“Honey is more than just an ingredient – it’s the flavor at the heart of Honey Nut Cheerios. And that’s why we thought there was no better way to explain just how real the honey is that goes into Honey Nut Cheerios than by physically showing it,” said Jared Pippin, senior associate marketing manager at General Mills. “We wanted to honor the honeybees and show our support for the dedicated beekeepers who love honey just as much as we do.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7672051-honey-nut-cheerios-bee-to-bowl/
Vitamin Bee, LLC today announced a new collaboration with the Bayer Bee Care Program through its “Vitamin Bee®” character to help promote the Feed a Bee initiative, bee advocacy and healthy nutrition awareness for children.
Created by veteran director and animator Geoffrey Kater, Vitamin Bee is the central character in a nutrition education program that encourages kids to eat nutritious foods and empowers them to make healthy lifestyle choices. Their approach is to teach children and have fun while doing it, with the help of a dynamic animated character, as well as an entire curriculum that entertains and educates through the use of videos, quizzes, activity sheets, games and hands-on lessons.
“Vitamin Bee is a great role model that teaches kids about the value of the honey bee to our planet, our food supply and our daily lives,” said Geoffrey Kater, creator of Vitamin Bee. “We hope that getting kids to appreciate the role of the honey bee at an early age will encourage them to be great bee advocates for their entire lives. Vitamin Bee speaks a language that kids understand and uses humor to teach them these important lessons. I think we’ve created a great thing here and I’m so happy to be working with the Feed a Bee program and to be part of the Bayer Bee Care Center to help educate schools, kids and families alike.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7452952-bayer-vitamin-bee-feed-a-bee/
This year, the nation’s largest barbecue franchise is making it even easier for guests to order their barbecue honey hams, Cajun fried and smoked turkeys along with full holiday feasts through the on-line ordering option. All locations are also offering discounts to guests registered for the company’s loyalty program, the Big Yellow Cup Club.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7103952-dickeys-barbecue-new-online-ordering-for-the-holidays/
Bees are responsible for one in every three bites of food we eat, but their populations are in decline, threatening the food supply as we know it today. According to a recent survey conducted by Cascadian Farm, more than 60 percent of Americans are unfamiliar with colony loss, the phenomenon characterized by honey bees abandoning their hives, never to return. Beyond honey bees, one-third of America’s native bumble bee species are now at risk of extinction. Today, Cascadian Farm—in partnership with The Xerces Society for Invertebrate Conservation and the University of Minnesota Bee Lab—announced its ‘Bee Friendlier’ program to increase awareness of these critical issues and encourage simple actions to help bees thrive.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7330451-cascadian-farm-bee-friendlier-helps-bees-thrive/
Eight–time Grammy Award–winning megastar Usher and Buzz the Bee, the iconic Honey Nut Cheerios™ character, are using dance to spread the word that being healthy can be fun and delicious. Starting today, the two new friends are asking people to celebrate and share healthy and happy moments, like dancing to Usher’s new single “She Came to Give it to You” and enjoying a heart–healthy breakfast with Honey Nut Cheerios. With health issues like heart disease on the rise, Buzz wants to get people buzzing about the importance of physical activity and healthy food choices as part of a healthy lifestyle.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7303651-usher-joins-honey-nut-cheerios-bee-happy-and-healthy/
Post Foods’ Honey Bunches of Oats® announced today a new brand anthem in collaboration with up-and-coming pop duo, Domino Saints. The exclusive “Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64320-post-foods-honey-bunches-of-oats-domino-saints-bunch-of-beats-sweepstakes
People are buzzing about the brand-new collaboration released this week from music superstar Nelly and Buzz the Bee, the iconic Honey Nut Cheerios® character. Honey-loving musician Nelly features Buzz in a fun, danceable remix of his hit song ‘Ride Wit Me,’ that has people saying “Must be the Honey!”
To view Multimedia News Release, go to http://www.multivu.com/mnr/62956-general-mills-honey-nut-cheerios-spread-the-honey-nelly-and-buzz
THINK: Indulge yourself with chicological beauty essentials, and help build a safe haven for animals.
WHAT IT IS: A limited-edition collection of Argan Oil bestsellers, the proceeds of which will benefit the Ian Somerhalder Foundation and the ISF Animal Sanctuary. Swoon-worthy actor Ian Somerhalder, star of The Vampire Diaries, is the latest celebrity to partner with eco-maven Josie Maran on her Model Citizen campaign. In commemoration of Earth Day (Monday, April 22, 2013), Josie and Ian have created a limited-edition, Honey-Chamomile-Lavender scented collection of Argan Oil-infused beautifiers for face, hair, and body. The collection sales will help build the Ian Somerhalder Foundation and its Animal Sanctuary for abused animals. Josie embodies the definition of a model citizen, and, with her second annual Model Citizen campaign, she continues to prove that celebrating the good deeds of others is truly a beautiful thing.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61048-josie-maran-model-citizen-campaign-ian-somerhalder-animal-sanctuary
FOLLOW!! @Miss_Erica http://www.Twitter.com/Miss_Erica FREE DOWNLOAD http://www.Facebook.com/EricaDiamondsMusic . Lyrics: Ya girl Done took of on em YeP! I done up & Done it . Start investigating I'm the worlds most wanted . But the world I don't want it No it can't do nothing 4 me . So im not eatin what they tryna feed me like'Yummy? ' Like Dummy, Life is more than stackin money . its not a contradiction Its a true statement Honey! Blind 2 the world -i'm Spirit led- Unlike these anorexic Christians I'm spirit Fed . So u can call me Sara Lee I'm in the Bakery . Breakin Bread I got my own Recipe . The Word of God cures sin - its a sad Disease . I can't be around it,excuse me, Bad Allergies . I'm all natural call me organic Lemme break it down so that you can understand it .Born again, New in my own skin, dipped in the blood Im a transfusion ::HOOK:: Make the funeral arrangements my flesh already dead Flesh already dead,Flesh already dead, how did i die It was suicide The Obituary said i killed my flesh & my pride
