Toyota Motor Corporation (Toyota) has launched “Start Your Impossible” – a global corporate initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s core beliefs. In an age of accelerating technological and environmental developments, “Start Your Impossible” marks Toyota’s commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible.
Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true. The “Start Your Impossible” initiative reflects these values and highlights the company’s goal to provide freedom of mobility for all. “We want to share this thinking with all stakeholders, including consumers, so that we can approach this challenge together,” said Toyota President, Akio Toyoda.
To view the multimedia release go to:
https://www.multivu.com/players/English/8193651-toyota-global-campaign-for-olympic-paralympic-games/
This October, Red Gold is making it easy for people to give back when sharing their family meal. For any Red Gold canned tomato product purchased throughout the month, Red Gold will donate one meal* to help families facing hunger, with a goal of donating 2 million meals to Feeding America and its network of food banks. Whether it’s labeled Red Gold, Redpack, Tuttorosso or Huy Fong, consumers can simply buy a can, and help feed a family.
The philanthropic effort comes at a time when millions of American families struggle to put food on the table. According to recent data from the U.S. Department of Agriculture (USDA), 1 in 8 Americans face hunger, including 13 million children. However, most families don’t recognize the extent of hunger in America; a Red Gold survey found that nearly 7 in 10 households were either unsure of the number of Americans struggling with hunger, or they severely underestimated the problem.
To view the multimedia release go to:
https://www.multivu.com/players/English/8111351-red-gold-feeding-america-crush-hunger-october-2017/
The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
Mouse was found hiding in the shadows. From the looks of him it was clear most of his 10 years had been very hard, but under the dirt and matted fur was a huge heart ready to give love. Thankfully, after a grooming Mouse quickly found his forever family, and was named America’s top shelter dog makeover in the 2016 Dirty Dogs Contest. His story stands as proof that a good bath can transform a dog’s life in more ways than one. The sad truth, however, is that less than half of the three million dogs entering shelters each year are getting the necessary grooming they need. That’s why Wahl has teamed up with GreaterGood.org to donate funds and grooming supplies to shelters nationwide. The goal: Transform more than 20,000 dogs this year to get them ready for adoption.
To view the multimedia release go to:
https://www.multivu.com/players/English/8008351-wahl-dirty-dogs-contest/
The Dreaming Tree Wines, a California wine brand from award-winning winemaker Sean McKenzie and musician Dave Matthews, is proud to announce it has hit $1 Million in charitable donations to environmental organizations The Wilderness Society and Living Lands & Waters in support of reforestation and conservation, a goal it set out to achieve six years ago when the brand was launched.
The Dreaming Tree began with a mission to create sustainably produced and packaged wines, as well as ensure that a portion of proceeds from every bottle purchased benefits organizations on the front lines of environmental conservation by planting trees and protecting the nation’s forests. “The more work we can do like this in towns and cities around the world, the more we can change the outcome of the future of those communities,” says The Dreaming Tree Wines co-conspirator Dave Matthews. “I really feel grateful that there are organizations like The Wilderness Society and Living Lands & Waters that can turn this into a reality.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8127651-dreaming-tree-dave-matthews-wine-environmental-conservation-charity-sustainability/
Quest Diagnostics (NYSE: DGX), the world’s leading provider of diagnostic information services, commemorated its 50-year anniversary by awarding $150,000 in total grants to three organizations that share its goal to improve healthcare: The American Red Cross, the National Ovarian Cancer Coalition and Autism Speaks.
At a ceremony at the company’s flagship clinical laboratory in Teterboro, NJ, the company’s chairman, president and CEO Steve Rusckowski presented Health In Your Hands grants of $50,000 to representatives from each organization. Paul Brown, M.D., founder and former CEO of Quest’s predecessor company Metropolitan Pathology Laboratory, Inc. or MetPath, established in April, 1967, was also recognized at the event.
To view the multimedia release go to:
https://www.multivu.com/players/English/8080751-quest-diagnostics-50th-anniversary/
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To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
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This holiday season will be particularly special for more than 1,000 families, many of whom will - for the first time - be able to create memories in their own homes. Throughout 2016, longtime partners Lowe’s and Habitat for Humanity have worked toward a yearlong goal to build or repair 1,000 homes alongside families across the U.S. to help them realize their dreams of safe, affordable homeownership.
At a culminating event in Fort Worth, Habitat and Lowe’s will revitalize 58 homes and string holiday lighting with 19 families, while celebrating surpassing that goal and bringing the joy of experiencing holiday traditions in the comfort of their homes to families in more than 300 communities nationwide.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906453-lowes-habitat-for-humanity-1000-homes-for-the-holidays/
As called for in the President’s Cybersecurity National Action Plan, the White House, the National Cyber Security Alliance (NCSA) and more than 35 companies and NGOs today announced a new internet safety and security campaign, “Lock Down Your Login,” to empower Americans to better protect their online accounts. The goal is to encourage a move beyond usernames and passwords to a widespread adoption of strong authentication for key online accounts. The majority of Americans (72 percent) believe their accounts are secure with just usernames and passwords. Usernames and passwords simply are not enough; hackers and cybercriminals continue to evolve their attack techniques, and users must improve their security to better protect their accounts.
The campaign is launching at a time when Americans are more connected than ever: 73 percent go online daily, and one in five are constantly connected. Coupled with increased connectivity are high levels of concern about identity theft, device security and risks such as phishing. In fact, a recent NCSA/Microsoft study found that preventing identity theft is the top online safety topic that both U.S. adults and teens (ages 13-17) would like to learn more about. Additionally, teens reported that unauthorized account access is their top online safety concern. Although Americans consistently express high levels of concern about identity theft, device security and risks such as phishing, many are either not aware or not using widely available, simple technologies to better secure their online accounts. Americans expect the cybersecurity community to help solve the problem. In another study, 78 percent of Americans reported they strongly or somewhat agree that government, industry and other stakeholders should work to find new ways of securing accounts beyond the password.
To view the multimedia release go to:
http://www.multivu.com/players/English/7934951-ncsa-lock-down-your-login-cyber-security/
