To coincide with Independence Day, the Ad Council, R/GA and an unprecedented group of brands launched “We Are America,” an extension of the iconic Love Has No Labels campaign, explaining that love for country is love for the people who make up this country. The new PSAs, featuring WWE Superstar John Cena, continue to further the campaign message of acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. Love Has No Labels encourages audiences to recognize their implicit bias – biases that live in our subconscious – in order to promote inclusion. “We Are America” invites everyone to submit their photos to demonstrate the true diversity that makes up America. Upworthy, a 2015 campaign launch partner, shared “We Are America” on its social platforms and will be creating a series of videos launching in the coming months to help further the campaign message.
The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. This summer, the brand is releasing a new film featuring its ambassador Scott Eastwood. The message of the film is a call to action to safeguard one of the world’s most precious natural resources — but also one of its most endangered. The film is an extension of DAVIDOFF Cool Water’s long-standing Love the Ocean campaign in support of the National Geographic Society’s Pristine Seas project, which aims to protect 10% of the world’s ocean by 2020.
Abila, the leading provider of software and services to nonprofits, associations, and government entities, today announced findings from its Donor Loyalty Study: A Deep Dive into Donor Behaviors and Attitudes. The study is an extension of Abila’s Donor Engagement Study from 2015, and provides a much more detailed look at specific attitudes and behaviors of donors; type, length, and frequency of content that resonates with donors; the importance of personalization; and how donors view the use of donated dollars.
The study also includes insights across four generations (Millennials, Generation Xers, Boomers, and Matures), as well as a special section on high-wealth donors (those who make more than $200,000 annually).
To view the multimedia release go to:
http://www.multivu.com/players/English/7802151-abila-donor-loyalty-study/
Tempur Sealy announced today the debut of Cocoon™ by Sealy, the company’s new offering in the below-$1,000 e-commerce space. Made with the high-quality materials that consumers expect from Sealy, Cocoon by Sealy is sold exclusively online at CocoonBySealy.com and delivered in a box directly to consumers’ doorsteps. A queen Cocoon by Sealy mattress sells for $849, including free shipping.
“Tempur Sealy is committed to having high-quality products available wherever and however consumers want to shop,” said Scott Thompson, Chairman, President and Chief Executive Officer of Tempur Sealy.
“Cocoon by Sealy is a logical extension of our family of products. We have products that serve just about every consumer need and at just about every price point,” Thompson added. “We entered this specialized distribution channel because we knew we could provide a product that meets the needs of this target consumer, is superior to the competition and consistent with our Sealy brand promise of quality and value.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7778651-cocoon-by-sealy-launch/
Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council and BBDO New York, the long-time volunteer agency for Autism Speaks, to announce the launch of a new series of public service advertisements (PSAs) designed to help parents recognize the early signs of autism and take immediate action. For the first time in the campaign’s history, the new PSAs feature an imaginative world, created using 3D and stop-motion animation, inspired by stories of real children with autism and told from the perspective of a child with autism. The PSAs are an extension of the award-winning “Learn the Signs” campaign, created by BBDO, which has helped significantly increase the percentage of parents who recognize the early warning signs of autism.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7674151-ad-council-autism-speaks-psa-s-2015/
Beringer Vineyards, one of the most acclaimed producers in Napa Valley, announces the launch of Better Beckons, its 2016 multichannel advertising campaign inspired by hand-holding, Instagram sensations Murad and Nataly Osmann. Known for shooting breathtaking photographs of his wife leading him all over the world, Murad has captured the brand’s promise to “bring the better” to consumers in a series of campaign visuals that evoke Beringer’s authentic American heritage.
Beringer Vineyards was founded in 1876 by two brothers from Germany, Jacob and Frederick Beringer, who built their legacy on the pioneering belief that great wine could be made in Napa. Today, one of California’s most iconic wineries known for quality at a variety of price points, Beringer’s storied heritage is rooted in the spirit of American optimism - the belief that the best has yet to come.
“Better Beckons is a natural extension of my photography style, as it invites viewers to experience authentic and unique moments,” observed Osmann, creative director behind the campaign. “Photographing material from a first-person perspective is ideal to capture one’s own sense of curiosity and create an optimistic view that suggests there is more to be seen.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7643251-beringer-better-beckons-murad-osmann/
Disasters like floods, hurricanes, wildfires, tornadoes, and earthquakes are a harsh and frequent reality for much of the country. According to a recent survey conducted by the Federal Emergency Management Agency (FEMA), progress has been made; however fewer than half of Americans have discussed and developed an emergency plan with their household.
Today, FEMA and the Ad Council launched a new series of public service announcements (PSAs) to encourage families to develop an emergency communication plan before a disaster occurs. An extension of the national Ready campaign, the new PSAs launch in conjunction with the 12th annual National Preparedness Month, serving as a reminder to take action to prepare for the types of hazards that could impact where you live, work, and vacation.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7608151-fema-ad-council-emergency-preparedness/
In an effort to support the 42.1 million caregivers in the U.S. who are caring for parents and older loved ones, AARP and the Ad Council are unveiling a new series of public service advertisements (PSAs) as an extension of their ongoing Caregiver Assistance Campaign. The campaign, created pro bono by agency DDB New York, is supported by the National Association of Broadcasters (NAB), the Radio Advertising Bureau (RAB), and the Outdoor Advertising Association of America (OAAA) who are urging their members to run the spots in the weeks leading up to both Mother’s Day and Father’s Day this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514151-ad-council-caregiver-assistance/
Today, Novo Nordisk announced a three-year extension of its Changing Diabetes® in Children programme. Since 2009, free insulin and access to diabetes care have been provided to more than 13,000 children in nine countries in Africa and South-East Asia. During the five years, 108 diabetes clinics have been established and 5,479 healthcare professionals have received diabetes care training.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7496851-novo-nordisk-children-with-diabetes/
Today, Novo Nordisk announced a three-year extension of its Changing Diabetes® in Children programme. Since 2009, free insulin and access to diabetes care have been provided to more than 13,000 children in nine countries in Africa and South-East Asia. During the five years, 108 diabetes clinics have been established and 5,479 healthcare professionals have received diabetes care training.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7496851-novo-nordisk-children-with-diabetes/
Today, Novo Nordisk announced a three-year extension of its Changing Diabetes® in Children programme. Since 2009, free insulin and access to diabetes care have been provided to more than 13,000 children in nine countries in Africa and South-East Asia. During the five years, 108 diabetes clinics have been established and 5,479 healthcare professionals have received diabetes care training.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7496851-novo-nordisk-children-with-diabetes/
Curious culinarian and James Beard Award–winning chef Andrew Zimmern continues his search for the most interesting dishes across the globe in the new original series “Bizarre Foods: Delicious Destinations,” premiering with back–to–back episodes on Monday, January 26 at 9:00 p.m & 9:30 p.m. ET/PT. The 13–episode series, an extension of the popular “Bizarre Foods” franchise, takes viewers on an international journey to iconic cities around the world for a taste of their quintessential, not–to–be missed dishes. From melt in your mouth chocolate in Zurich to decadent gelato in Florence, savory paella in Barcelona to creamy clam chowder in Boston, the half–hour weekly series is an exploration of iconic foods, where they came from, how they are made, and the right way to eat them.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7038059-travel-channel-bizarre-foods-delicious-destinations-andrew-zimmern/
