When friends and families can't be together at Thanksgiving, celebrating may become a little less joyful. In fact, nearly half of Americans (45 percent) say they would skip certain family traditions if they had to spend Thanksgiving alone, while nearly one in five (19 percent) would skip the holiday entirely. So this Thanksgiving, SC Johnson is launching Happy Thanksgathering™, giving families who might not be together this holiday season the chance to gather, to give thanks and to celebrate.
Now through Wed, Nov. 25, consumers can visit www.HappyThanksgathering.com for daily chances to enter a sweepstakes to win a $1,000 “Help Me Get Home” Visa rewards card to put toward a trip home this holiday season. They also have the option to enter a second sweepstakes for the chance to win a $250 “Help Me Host” gift card to help pay for a holiday feast with loved ones.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7671331-sc-johnson-a-family-company/
As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
More and more work is being done using personal mobile devices and employees expect employers to keep personal information privateMobileIron on those devices, according to new research from MobileIron (NASDAQ: MOBL). The 2015 MobileIron Trust Gap Survey, released today, examines the privacy expectations workers have when using a mobile device for work. TheMobileIron online research conducted by Harris PollMobileIron on behalf of MobileIron surveyed more than 3,500 employed adults who use a mobile device for work in France, Germany, Japan, Spain, the UK, and the US (“workers”).
“Mobile workers, especially younger workers, have an expectation of privacy when using mobile devices for work. Many would leave their jobs if their employer could see personal informationMobileIron on their device,” said Ojas Rege, Vice President, Strategy, MobileIron. “In a world where smartphones contain increasing amounts of sensitive personal data, CIOs must remember that every device is a mixed-use device and must protect employee privacy as fiercely as corporate security.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7423152-mobileiron-survey-mobile-device-privacy/
The Indexed Annuity Leadership Council (IALC) today unveiled a new initiative that examines the widely varying retirement experience in the United States.
The project, the Changing Face of Retirement in America, is a comprehensive look at modern expectations for retirement and provides regional narratives that show what retirement means for individuals across the country and the economic spectrum, highlighting the impact financial planning can have on retirement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7484851-ialc-changing-face-of-retirement/
Employees and consumers are gaining greater influence over corporations' behavior thanks to a surge in e-commerce and social sharing, according to Sodexo's 2015 Workplace Trends Report, released today. A new form of public accountability, dubbed "Rateocracy," is putting unprecedented pressure on companies to act transparently, highlighting one of the major shifts in how the workplace is changing in response to technology and cultural expectations.
The report provides an in-depth analysis of nine notable implications accompanying this new era of Rateocracy, including the need for constant real-time reputation management and the new role of the CEO, which is to communicate an honest and aspirational vision that connects employees and consumers. Transparency is particularly important in addressing public relations challenges that are increasingly being amplified through social channels.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7065233-sodexo-workplace-trends-report/
From the changing nature of work to evolving consumer expectations, executives are facing new challenges as they seek to ensure success in a business climate marked by constant change. CEB (NYSE: CEB) the leading member-based advisory company, today released Top Insights for the World’s Leading Executives to identify the shifts driving change and help organizations embrace the challenges they pose in order to realize meaningful growth in the years ahead.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7291531-ceb-2014-top-insights/
Consumers have unrealistic expectations about when they will retire, how much money they will need in retirement and where that income will come from, according to The Future of Retirement Income, a survey released today by Genworth.
To view Multimedia New Release, go to http://www.multivu.com/mnr/54350-genworth-survey-consumers-underestimating-retirement-expenses
GREY GOOSE vodka today launched FLY BEYOND to tell the remarkable story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63693-grey-goose-vodka-fly-beyond-campaign-story-of-creator-francois-thibault
To celebrate the one-year anniversary of the debut of Atsby Vermouth, Rhys & Rylee, a New York City-based producer of artisanal New American Vermouths, today announces the launch of the first-ever American Vermouth commercial. Spotlighting the company’s Atsby “Armadillo Cake” and “Amberthorn” vermouths, the video encourages consumers to go beyond their expectations and their comfort zones in all aspects of their lives. The commercial will air beginning on September 9, 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62463-rhys-rylee-atsby-vermouth-find-your-people-video-spots
OpenText™ (NASDAQ: OTEX, TSX: OTC), the global leader in Enterprise Information Management (EIM), today unveiled OpenText Web Experience Management (WEM), an innovative solution to help organizations exceed their customers’ online expectations by providing a targeted, responsive experience across omni-channel touch points, multiple languages and devices with varied capabilities and form-factors.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61775-opentext-web-experience-management-engage-your-web-traffic
Today, Jaguar announced the details of the global advertising and marketing campaign “Your Turn” to support the launch of its definitive sports car – the all-new F-TYPE. As Jaguar’s first new true sports car model in 50 years, the 2014 F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.
“We have built on Jaguar’s sports car heritage which stretches over 75 years, and in the F-TYPE we have reignited the flame,” said Adrian Hallmark, Global Brand Director of Jaguar. “The Jaguar F-TYPE sports car – not designed to be like anyone else’s sports car – is ultra-precise, powerful, sensual and most of all it feels alive. The campaign perfectly embodies all Jaguar’s values.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/48355-all-new-2014-jaguar-f-type-your-turn-campaign-great-expectations-video
Sodexo released its annual Workplace Trends Report today, noting among dozens of findings key trends such as 86 percent of Millennials entering the workforce now say they would consider leaving an employer whose values fell short of their expectations, clearly indicating that the emerging workforce is motivated by positive, people- and community-centric workplace practices and initiatives. In fact, the report shows all four generations in the workforce see corporate social responsibility as a potential motivating factor at work.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59261-sodexo-workplace-trends-2013/
