Today’s superheroes don’t drive a Batmobile or fly through the air faster than the speed of light. Their capes are white lab coats and their superpower is the ability to cure. They are men and women researching cures for childhood cancer – the leading cause of death by disease in children under the age of 15 in the U.S.1- which is vastly underfunded.2
Starting today, Northwestern Mutual is giving consumers the chance to honor childhood cancer researchers and kids who are fighting cancer, by raising research funds through a new Facebook campaign, Heroes for a Cure. The Northwestern Mutual campaign aims to raise $50,000 – equal to 1,000 hours of research – in September, which is National Childhood Cancer Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59532-northwestern-mutual-launches-heroes-for-cure-campaign-fight-child-cancer
UBM Tech’s online telecom publication Light Reading (www.lightreading.com) today announced it has enhanced its position as the premier online destination for the global communications industry with a completely restructured, community-driven media platform that brings the audience into the conversation through moderated discussions, blogs, and social media, giving the community equal share of voice with content experts. In addition, the stunning new design is optimized for rapid interaction and engagement among community members, combining both digital and live event content.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62973-ubm-tech-new-light-reading-online-global-communications-new-strategy
Just in time for the busiest travel season of the year, State Farm has released its annual research report on distracted driving, with troubling results. Though texting while driving remains a concern on the nation’s highways, people are also webbing while driving with increasing frequency. These behaviors may pose equal or greater concerns in the effort to reduce distracted driving.
The July 2012 survey of nearly 1000 motorists shines a light on a growing safety concern: people accessing the internet while driving. Four years of data show a significant increase in the use of mobile web services while driving.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56793-state-farm-fourth-annual-survey-shows-significant-use-mobile-web-vehicle
Takeda today announced the launch of a new expert Report on COPD, introduced at a Takeda organised press conference on the occasion of the 2012 European Respiratory Society (ERS) Annual Congress taking place from 1- 5 September in Vienna, Austria.
The Report, entitled ‘The Shifting Paradigm in Chronic Obstructive Pulmonary Disease (COPD) Management,’ was initiated and developed by Takeda Pharmaceuticals International GmbH and is a compilation of opinion articles from a panel of key international respiratory experts, the European Federation of Allergy and Airways Diseases Patients’ Association (EFA) and COPD patients, reflecting updated guidance and research. The new expert Report was developed in response to a recent shift in emphasis in COPD management which now places future risk at equal importance to treatment of current disability. Treatment objectives are now divided into two groups: reducing symptoms and reducing risk.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56582-expert-report-on-copd-launch
New research debuted at the American Diabetes Association’s 72nd Annual Scientific Session suggests eating raisins three times a day may significantly lower postprandial (post-meal) glucose levels when compared to common alternative snacks of equal caloric value. The study was conducted at the Louisville Metabolic and Atherosclerosis Center (L-MARC) by lead researcher, Harold Bays, MD, medical director and president of L-MARC.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56845-california-raisin-marketing-board-raisins-reduce-post-meal-blood-sugar
She is as sensual as she is dangerous. They thought she was dead but she was waiting for revenge. Thorn was an experiment gone wrong. Now she is looking to save those left behind and kill those who left her for dead. Sam is a Ghostwalker, her equal and he knows the only thing more deadly than Thorn is his attraction to her. Christine Feehan brings revenge, beauty, romance and adventure together in a mix so powerful it will leave fans wanting more. www.christinefeehan.com Christine Feehan Samurai Game Romance, thriller, paranormal
International treatment guidelines – from the Global Initiative for Chronic Obstructive Lung Disease (GOLD) – have advised that prevention of exacerbations should be a cornerstone of COPD management, placing equal emphasis on the management of future risk as it does on treatment of COPD symptoms.1 This is also confirmed in the latest data on the impact of season on the frequency of COPD exacerbations, showing an almost two-fold increase in the winter months. This is contributing to the increased morbidity seen during the festive season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nycomedtakeda/52782/
Curtis Stone has partnered with Post Great Grains Cereal to spread his whole-food philosophy starting with breakfast, the most important meal of the day. In a national advertising campaign breaking this month, Stone shows that not all whole grain cereal flakes are created equal and talks about the importance of eating less-processed whole grains for better nutrition.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/postcereals/49522/
The new BMW 5 Series Touring is an uncompromising synthesis of power, handling, versatility and elegant style, delivering an experience that suits business and pleasure in equal measure. The BMW 5 Series Touring has always existed to be the perfect estate car for a premium car buyer who wants it all. The dramatic styling and sloping rear roof line create an elegant silhouette, but function follows form as the latest Touring is even more practical. Clearly it is a package that has global appeal as since the first ever car was introduced in 1991, more than 670,000 have been sold.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bmwuk/46299/
Caveat Emptor: not all HD is created equal. V.I.O., the decade-long leader in point-of-view video technology, is proud to announce the all-new POV.HD video camera: the most flexible, rugged and easy to use point-of-view HD video system available. The POV.HD is V.I.O.’s response to video professionals and athletes who demand advanced high-definition video with vibrant color and superior camera control that excels in extreme environments.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vio-inc/47316/
Health insurance reform passed Congress, but health insurance doesn't equal health care. One in five children in the U.S. live in poverty and millions of children don't have access to regular check-ups and timely health care visits when sick. Through a new social media-driven campaign, the Children’s Health Fund (CHF) and Clorox are working to change this and connect kids to ongoing health care with the click of a mouse.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/clorox/43532/
