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Former MLB All-Star Cliff Floyd today was crowned Snapple’s “Flip for Flavor” champion in the first-ever Snapple All-Star Bottle Flip Challenge at GEICO All-Star FanFest. Snapple – the Official Tea and Juice Drink of Major League Baseball – added its own playful pop of fruit flavor to the worldwide bottle-flipping craze by pitting Floyd against Baseball Hall of Famer and 19-time MLB All-Star Cal Ripken Jr. in a fast-paced competition to determine the most accurate flipper. Floyd accurately hit all four fruit bases on the baseball field-inspired game board and was presented with a custom designed Peach Tea Snapple bottle trophy.
“There is nothing like bringing together love for baseball and summer with the accurate fruit flavor of Snapple,” said Brent Chism, Senior Director of Brand Marketing, Snapple. “We are thrilled to have added our own flavor to FanFest through our new partnership with Major League Baseball and remind everyone of their right to take a flavorful break while enjoying our national pastime. Having greats like Cal and Cliff bring so much energy to our activation made this a fun and memorable moment, and we look forward to what’s next.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8361051-snapple-mlb-all-star-bottle-flip-challenge/
As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
Happy, happy birthday from the Chili’s crew, we wish it was our birthday… wait, it is our birthday and we want to party with you! On March 13 (3/13), we, Chili’s® Grill & Bar, are celebrating our birthday externally for the first time and want our Guests to join in on the fun with Presidente Margaritas™ for only $3.13 all day long at participating locations. See what we did there? Gave you a reason to remember 3/13 with $3.13 Presidente Margaritas ☺.
We know that our Guests deserve the very best. So, to commemorate the big day, it only made sense to offer our best-selling drink that is shaken precisely 25 times on the way to the table and has been perfected to what many call “the best margarita.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8246352-chilis-birthday-march-13-presidente-margaritas/
Johnnie Walker is excited to announce the official release of Johnnie Walker Black Label The Director’s Cut – a limited-edition whisky developed in collaboration with visionary Blade Runner 2049 director Denis Villeneuve and Johnnie Walker Master Blender Jim Beveridge. The new blend comes thirty-five years after Johnnie Walker Black Label appeared in the original Blade Runner film as an iconic whisky of the future.
The unique, custom blend and the futuristic bottle were created in partnership with Blade Runner 2049, opening in theaters October 6. Both showcase Johnnie Walker’s commitment to progress and Alcon Entertainment’s dedication to maintaining the legacy of the original sci-fi classic. Fans first saw a peek of the new bottle at Alcon Entertainment’s Blade Runner 2049 Experience presented by Johnnie Walker at San Diego Comic-Con. The bottle will also appear in the new film.
To view the multimedia release go to:
https://www.multivu.com/players/English/8174551-johnnie-walker-whisky-blade-runner-2049/
Cocktail fans are likely familiar with ANGOSTURA aromatic bitters® and the enhancing effect bitters can have on alcoholic beverages, but what they might not know is that the story of THE HOUSE OF ANGOSTURA® and ANGOSTURA® aromatic bitters spans beyond craft cocktails. THE HOUSE OF ANGOSTURA wants consumers to take inspiration from the brand’s rich history to make ANGOSTURA aromatic bitters an everyday staple. From culinary uses to signature cocktails, such as the Queen’s Park Swizzle, THE HOUSE OF ANGOSTURA is making a push to ensure ANGOSTURA aromatic bitters secure a permanent spot not only in consumers’ bar carts but also in their pantries.
“Visitors will find ANGOSTURA aromatic bitters alongside salt and pepper in any establishment on the islands of Trinidad and Tobago. We sprinkle a few drops on everything from pizza to soup, ensuring a kick of bold flavor in everything we consume,” said THE HOUSE OF ANGOSTURA CEO Genevieve Jodhan. “I am delighted that people worldwide are already integrating ANGOSTURA bitters into their favorite cocktail recipes, but my hope is that consumers will continue to discover that bitters’ versatile flavor can enhance everything from easy week-night meals to extravagant desserts.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8163051-the-house-of-angostura-bitters-culinary-creations-cocktails/
For those who enjoy an icy cup of cold brew coffee, the new KitchenAid Cold Brew Coffee Maker is the perfect gift to get them brewing at home. The thoughtful and streamlined design allows for easy home brewing in three simple steps: grind, brew and pour. The model’s no heat brewing method steeps coarsely ground coffee in cold water for 12-24 hours, resulting in a smooth and balanced flavor that can be enjoyed all day. Capable of making up to 28 ounces of concentrate at once (or approximately 14 average single servings), the resulting brew is best enjoyed by combining 2 ounces of coffee concentrate with ice and the option of milk and sweeteners.
Designed with a modern glass brew jar and sleek stainless steel tap, the cold brew coffee maker serves as a stylish addition to any kitchen countertop, while the compact footprint provides an ideal fit for a refrigerator shelf or door for easy dispensing straight from the refrigerator. A reusable stainless steel steeper allows for custom beverage brewing, aided by a fill guideline that takes the guesswork out of the process. The easy to clean glass and stainless components help to preserve taste in combination with a fitted lid that ensures freshness of the coffee concentrate. The KitchenAid® Cold Brew Coffee Maker is available now in stainless steel at a suggested retail price of $129.99.
To view the multimedia release go to:
https://www.multivu.com/players/English/8013854-coffee-tools-from-kitchenaid/
With farm-to-table foods, markets and restaurants popping up everywhere, it’s no surprise more than three-quarters of moms are actively looking for locally sourced options when grocery shopping for themselves and their families, according to a new survey from the National Milk Life Campaign.1 As one of the original farm-to-table foods, milk often originates from dairy farms about 300 miles away from your grocery store2, and typically arrives in just 48 hours, on average, from many family-owned and operated dairy farms. Yet 77 percent of moms surveyed didn’t realize how far their milk typically travels from farm to glass.
Moms may also have misconceptions about what happens after milk leaves the farm, including what is added to the farm-fresh beverage before it goes to consumers. More than one-third incorrectly believe preservatives are added to milk, and nearly 18 percent think sugar is added. In reality, milk is remarkably simple and contains just three ingredients – milk, vitamin A and vitamin D – and no added sugar. Another third of moms didn’t know that pasteurization is the process that kills bacteria – extending milk’s shelf life and keeping it fresher for longer, ensuring it’s safe to drink.
To view the multimedia release go to:
https://www.multivu.com/players/English/8158451-milk-life-glass-is-in-session-farm-to-glass/
ProNourish™, a nutritional drink brand from Nestlé Health Science (NHS), is furthering its mission to support people with digestive sensitivities with the launch of videos showcasing quick and easy gluten-free and low-FODMAP snack ideas. Short and snappy “hands and pans” recipe videos have gained popularity online, garnering around 500 million views per month. Most commonly, these are intended for the population at large. These new recipe videos from ProNourish™, however, are geared toward people with digestive sensitivities who are following a gluten-free and/or low-FODMAP diet.
To view the multimedia release go to:
https://www.multivu.com/players/English/8134551-nestle-pronourish-gluten-free-low-fodmap-snacks/
Decorated U.S. war veteran Romulo (Romy) Camargo starts his day like most of us. He wakes up, gets a drink of water, has some breakfast, brushes his teeth, and gets dressed. But for Camargo, whose injuries in Afghanistan left him paralyzed from the neck down, these morning routines require some assistance. And Toyota is learning how to help.
Thanks to Camargo, Toyota recently completed the first North American in-home trial of the Human Support Robot (HSR). The HSR is one of the “partner robots” Toyota is developing to assist people with everyday activities. Toyota is actively researching ways to apply advanced technologies to help people with limited mobility, including seniors or those who are disabled.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053352-toyota-human-support-robot-mobility-disability/
While consumers may claim to have a preferred brand of sparkling water and the ability to differentiate between their preferred brand and its competitors, their tastes may not as be fine-tuned as they think. A recent survey of sparkling water drinkers found that 83 percent of respondents say they had a preferred brand of sparkling water, and 59 percent of that subset said they could tell the difference between competing sparkling water brands. But participants in a blind taste test conducted by SodaStream yesterday had quite different views, based on their in-person experiences. The taste test, carried out in celebration of today’s National Hydration Day, found more discernment between competing brands, but tasters overwhelmingly preferred the taste of New York City tap water made sparkling using a SodaStream machine.
To view the multimedia release go to:
https://www.multivu.com/players/English/8125751-sodastream-sparkling-water-taste-test/
Put on your choker, bust out your portable CD player and dust off the pager because Zima’s back. For a limited time only, people can pick up a six-pack of the nostalgic beverage just in time for Fourth of July weekend.
In 1994, Zima gave people “zomething” different by offering a first-of-its-kind crystal clear, malt-based, adult beverage that inspired a zillion brands to follow suit. By 2008, Zima bounced like a pair of cargo shorts, but it has remained a cultural ‘90s icon ever since.
To view the multimedia release go to:
https://www.multivu.com/players/English/8108451-zima-relaunch-fourth-of-july-limited-release/
