Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Click: http://www.sotpband.com SOTP: Jack Locker: Rhythm Guitar, Duncan MacFarlane: Vox, Blake Price: Lead Guitar, Joey Oddo: Bass, Ty Dennis: Drums / Sol Mates music video Thanx to feat Yana Rusakevich, a talented theatrical performer who's like a modern day Joan of Arc but from Belarus.
Special Thanx to Benyeuda (Tomer) -- the "Anteater sign" (Brazil), Roger Manrique -- the "Giant Anteater crossing" (Venezuela), Bio-tours available at: www.andigena.org John Mannette -- '71 Buick Skylark convertible (USA). Video Editing by Tom Daniels.Copyright 2014 All Rights Reserved. SOTPBAND.COM
Bindu is the last village on the Indian side bordering Bhutan. It is known for its beautiful landscape with Jaldhaka River, hills and forests, which attracts a lot of tourists. There is a conjunction of three streams at Bindu. There is a dam known as Bindu Dam over the Jaldhaka river which is used for controlling water supply to the Jaldhaka Hydel Project at Jhalong and acts as a bridge for crossing over to Bhutan.
Vayama (www.vayama.com), a leading online travel agency uniquely focused on international travel, is crossing the United States as part of the Vayama Go Somewhere Tour. This 12-market U.S. campaign is designed to inspire people to think about where in the world they’d like to travel and help them get one step closer to making that dream a reality. The centerpiece of the Go Somewhere Tour is an 18-foot custom-designed truck that serves as a hub for global discovery and travel inspiration at each event along the way. The next stop on the Go Somewhere Tour is Houston, TX on May 9.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61265-vayama-go-somewhere-tour-across-u-s-international-dream-trip
