Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain, launched its first multimedia brand advertising campaign with the new company tagline, “We Speak Barbecue.” The new campaign effectively uses both music and visuals to leverage the craftsmanship and heritage associated with the brand.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7103951-dickey-s-barbecue-restaurants-multimedia-brand-advertising-campaign-we-speak-barbecue/
This year Glen Grant is releasing an exceptionally rare edition, the Glen Grant 50 Year Old – a fitting tribute to the innovation and whisky craftsmanship woven into the legend of Glen Grant.
On 28 October 1963 a rather special cask was hand filled by a young man who, at the time, was unaware that this liquid gold would ultimately shape his destiny. It would slowly mature for 50 years until 25 November 2013, when it reached its zenith – a robust, full-bodied and perfectly balanced single malt of distinction.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65033-campari-glen-grant-50
Premium Swiss chocolatier Lindt & Sprüngli USA, with help from celebrity chef, Curtis Stone, is kicking off the “Taste the Difference” program, educating consumers about the importance of innovation, quality ingredients and expert craftsmanship to produce delicious dishes and products, like premium Lindt chocolate. The chocolatier is unveiling a series of educational vignettes starring Stone to show consumers the impact these elements have on everyday indulgences. Furthermore, to give chocolate lovers the opportunity to actually taste the difference for themselves, Lindt is sharing two million coupons for its products – including the company’s newest innovation, the LINDOR Sea Salt truffle – via the company’s Facebook page.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63239-lindt-usa-chocolatier-lindor-curtis-stone-taste-the-difference-campaign
B&O PLAY by BANG & OLUFSEN proudly announces the launch of two new headphones this July 2013. The headphones are significant as they combine quality craftsmanship with enduring materials and use the latest technology to make portable music sound better. BeoPlay H3 is a superior and comfortable in-ear headphone for people in action; and BeoPlay H6 is a super soft, flexible over-ear headphone. Both sets of headphones feature a sound performance that takes audio to another level.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61342-bang-olufsen-new-beoplay-h3-and-h6-headphones
The all-new 2014 Jeep Cherokee Jeep® raises the bar with legendary benchmark capability, world-class on-road dynamics, fuel economy up to 31 mpg, revolutionary Jeep design with world-class craftsmanship inside and out, and an array of advanced safety and technology features.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60822-all-new-2014-jeep-cherokee-no-compromise-mid-size-suv
Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur.
“St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, engaged the bartending community in a way that few spirits brands have, and won some of the industry’s most prestigious awards,” said Facundo L. Bacardi, Chairman of Bacardi Limited.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59742-bacardi-st-germain-elderflower-liqueur-bartender-rob-cooper
Generations of the Lexus LS have inspired an entire industry through visionary innovation, craftsmanship and design. And now the flagship not only has a new face, but has more than 3,000 new parts. The LS line-up also includes the first-ever LS F SPORT, and a marketing campaign to highlight the thrilling, exclusive lifestyle LS drivers live. The LS campaign caps off a successful year of launches showcasing the brand’s bold new face and attitude for the future.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58825-lexus-ls-2013-marketing-campaign
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With a rich history of working with Indian artisans and their traditional techniques to create unique and authentic products, Cost Plus World Market (worldmarket.com) is excited to announce the launch of its spring collection, Voyage Les Indiennes, a celebration of India’s craftsmanship. When World Market first began importing goods from around the world in the 1950s, the specialty retailer’s buyers traveled to India to introduce U.S. customers to beautiful handcrafted products including rugs, carved decorative pieces and ceramics.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54940-cost-plus-world-market-introduces-spring-voyage-les-indiennes-collection
To commemorate the rum-making standards achieved by Bacardi 150 years ago, family-owned Bacardi Limited announces a first—the rarest BACARDI rum ever released, as a celebration of the expertise and craftsmanship in every bottle of BACARDI rum.
An unprecedented number of Maestros de Ron BACARDÍ (Master Blenders) have combined their extraordinary talents to create a very special and rare limited edition BACARDI rum—Ron BACARDÍ®, de Maestros de Ron, Vintage, MMXII.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53405-bacardi-150th-anniversary-celebrates-art-of-rum-making-releases-rare-rum
For Zac Posen’s Fall 2012 collection, John Frieda® Global Creative Consultant Luigi Murenu’s vision seamlessly blended the timeless glamour of the 1950’s and the allure of Japanese sophistication, creating a sculptural style with a twist of couture. “For sleek, flawless up-dos with clean lines, I wanted the look to evoke not just a different era, but a special cultural experience as well,” Murenu explains. “The structure and craftsmanship of the styles are meant to suggest an aspirational time and place. My goal was to make the models look like what I envisioned a modern geisha to be, infused with the sleek simplicity of 1950’s Hollywood glamour.”
The Inspiration: Japanese architecture
The Zac Posen Fall 2012 collection evokes the exotic, delicate elegance of Japanese architecture. Inspired by the minimalist yet impactful aesthetic of Japan’s structural designs, the innovative collection puts a modern spin on traditional silhouettes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54714-john-frieda-global-creative-consultant-luigi-murenu-zac-posen-fall-2012
G-Star's Metropolitan Explorer inspired NY RAW Autumn/Winter 2011 collection was shown at New York Fashion Week this evening. The characteristic modern 3D denim approach and craftsmanship of the specialist denim brand were combined with elegant fabrics from1920's city life, fused with outdoor utilities in a dark color palette including raw indigo, hunting green and utility grey.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gstar/48619/
