Snack bar maker Larabar is launching a movement inspired by the brand’s foundational belief to make simple and wholesome food accessible for all and joining Feeding America® in the fight to end hunger along the way. The partnership is part of a larger integrated marketing campaign titled “Food Made From Food” that challenges consumer misperceptions of packaged food.
According to a recent survey commissioned by Larabar, 72 percent of participants responded that there is a difference between packaged food and real food. However, the majority also believe that primary Larabar ingredients fruits and nuts are real food at 90 and 78 percent, respectively. By highlighting the whole, simple ingredients within each bar, Larabar aims to show consumers just how easy it can be to choose real food.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/
Today, Cox Enterprises released the results of the second annual Cox Conserves Sustainability Survey, which showcased that Millennials will lead the way for small and medium businesses in future conversations and efforts around conservation, energy efficiency and environmental stewardship. The survey, commissioned by Cox Enterprises, is a national study that examines sustainability opportunities and challenges for small and medium-sized businesses (SMBs).
The top finding from the 2015 survey is that Millennials have a huge appetite for sustainability and will drive adoption of these practices. Millennials showed greater knowledge about sustainability than other age cohorts and a strong interest in implementing sustainable business practices, but noted that in their current roles, they lacked the influence needed to effect change.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7486651-cox-conserves-sustainability-survey/
Greater Fort Lauderdale/Broward County is in the midst of unprecedented economic development, with new research revealing an influx of affluent visitors as the driving force behind new travel and hospitality-related construction and investment.
The average annual income of domestic travelers to the destination has reached $112,563 – almost 25% higher than the national average, according to a comprehensive analysis of the domestic travel market in the United States by research firm D. K. Shifflet & Associates Ltd., commissioned by the Greater Fort Lauderdale Convention & Visitors Bureau.
That is a dramatic 15.5% increase from the destination’s average in 2012 of $97,517, placing Greater Fort Lauderdale among the top leisure destinations in the U.S., and well above the national average visitor income of $90,591.
This increasing appeal to affluent travelers has led to a record-breaking 14.3 million tourists spending $11.4 billion annually in the destination, which is situated along Florida’s famed Atlantic Ocean coastline between Miami and Palm Beach.
To view the multimedia release go to:
http://www.multivu.com/players/English/7640751-greater-fort-lauderdale-development-boom/
Here East, London’s home for making based at the former Press and Broadcast Centres on Queen Elizabeth Olympic Park, today launches a short promotional film to demonstrate its vision and reveal the spirit of invention and discovery that lies at the heart of Here East’s offer to the tech, creative and making communities.
Forty crew members, a six tonne, thirty foot technocrane, a 4K drone and one hand-crafted robot were commissioned specifically by Here East to launch its marketing strategy and to create the unique footage of this ground-breaking London 2012 legacy project. The film aims to capture the attention of those entrepreneurial, creative businesses looking to scale, as well as established companies seeking to become more entrepreneurial.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422451-here-east-enlists-robots-drones/
Despite a dramatic increase in participation over the last decade, a new household survey commissioned by the Afterschool Alliance finds a significant gap between the demand and supply of afterschool programs. The 2014 edition of America After 3PM, which includes responses from 30,000 U.S. families, finds that for every child enrolled in an afterschool program, there are two more who are not and whose parents would enroll their child, if a program were available.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7335451-afterschool-alliance-survey-finds-unmet-demand-for-afterschool-programs/
Ahead of World Mental Health Day, today sees the publication of the Mental Health Integration Index, a new research initiative commissioned by the Janssen Pharmaceutical Companies of Johnson & Johnson and undertaken by the Economist Intelligence Unit.1 The research explores the challenges of integrating Europeans with mental illness into society and employment, within the European Union’s 28 Member States, plus Norway and Switzerland. Countries have been ranked according to their degree of commitment to support those living with mental illness; the findings demonstrate that while there are many examples of good practice across Europe, the whole region has a long way to go before people with mental illness are adequately supported and truly integrated into their communities.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762557-janssen-europe-mental-health-index/
Ahead of World Mental Health Day, today sees the publication of the Mental Health Integration Index, a new research initiative commissioned by the Janssen Pharmaceutical Companies of Johnson & Johnson and undertaken by the Economist Intelligence Unit.1 The research explores the challenges of integrating Europeans with mental illness into society and employment, within the European Union’s 28 Member States, plus Norway and Switzerland. Countries have been ranked according to their degree of commitment to support those living with mental illness; the findings demonstrate that while there are many examples of good practice across Europe, the whole region has a long way to go before people with mental illness are adequately supported and truly integrated into their communities.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762557-janssen-europe-mental-health-index/
A coal pile buries the UN Headquarters; gas races down 42nd Street and then New York is lost under a mountain of CO2. These dramatic CGI scenes, illustrating actual quantities, create an immersive journey that really brings home the sheer scale of global carbon emissions and the urgency for action.
This poignant four-minute film being launched today, as the UN Climate Summit in New York is kicking-off, allows us to visualize the critical part that carbon capture and storage (CCS) can play in limiting global temperature rise to 2°C above pre-industrial levels. Commissioned by the WBCSD and produced by Carbon Visuals the animation is a call to world leaders, industry experts, campaigners and scientists to help catalyze action and inform conversations about what is really needed to reduce carbon emissions.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762541-wbcsd-carbon-capture-and-storage/
New research published in the September issue of the British Journal of Nutrition and featured in the just released Global Phytonutrient Report highlights a significant shortfall in fruit and vegetable consumption in people’s diets around the world. Commissioned by the Nutrilite Health Institute of Amway, the research finds the majority of adults worldwide would have to at least double their current consumption of fruits and vegetables to meet the World Health Organization’s minimum recommendation of five servings (400 grams) per day. Additionally, the vast majority of adults worldwide – 60 to 87 percent across 13 geographic diet regions – are falling short of this recommendation and missing out on crucial nutrition and health benefits.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7239454-nutrilite-health-institute-of-amway-research-reveals-adults-need-double-fruit-vegetable/
The legalization of marijuana in many states may be changing the way teens think about marijuana and other harmful substances like heroin. A new study commissioned by Rosecrance shows that the legalization of marijuana may encourage teenagers to experiment with the drug, along with other substances.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7219651-rosecrance-study-teenagers-believe-marijuana-legalization-may-encourage-drug-substance-experimentation/
To text or not to text? As, Valentine’s Day approaches, that is the question for the Romeos and Juliets of today’s digital world. Cricket Wireless commissioned a national survey1 to determine how people are beginning and ending relationships via mobile phone and to uncover lethal communication behaviors. According to the survey, 30 percent of Americans would ask someone out via text. Wooers must learn the digital courting code or risk suffering a tragic ending.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/56773-cricket-wireless-relationship-communication-survey-for-valentine-s-day
A large metal sculpture in honor of automotive pioneer Louis Chevrolet, co-founder of the Chevrolet brand, was unveiled and inaugurated in the Swiss city of La Chaux-de-Fonds, today.
The abstract work was commissioned on the occasion of the car brand’s 100 year jubilee in November 2011. Today, it was formally handed over to Louis Chevrolet’s native city by Dr. Thomas Sedran, President and Managing Director of Chevrolet Europe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63466-louis-chevrolet-sculpture-unveiled
