Fans of racing, “The Dark Knight” and Mountain Dew® (DEW) start your engines! Mountain Dew and Dale Earnhardt Jr. will give fans everywhere a first taste of this summer’s most anticipated blockbuster, Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, before it hits theaters on July 20. Teasing the final film of “The Dark Knight” trilogy, Earnhardt calls on fans to give his No. 88 Diet Mountain Dew Chevrolet a “Dark Knight”-inspired makeover before it hits the track in Michigan on June 15.
The new promotion marks the official kick-off to Mountain Dew’s interactive The Dark Knight Rises campaign by putting the power in the hands of the fans to determine which of four “Dark Knight”-inspired paint schematics will appear on Earnhardt’s No. 88 Chevrolet. Each paint scheme captures a different element featured in the third and final installment of Christopher Nolan’s Batman trilogy and time will tell if Batman or Gotham City’s newest terrorist, Bane will win out, or if fans will select The Dark Knight Rises logo as part of Earnhardt’s paint scheme. Earnhardt himself will also get his ownsignature “Dark Knight” look thanks to a custom fire suit that will also make its race debut in Michigan on June 15.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56208-mtn-dew-dale-earnhardt-jr-dew-crew-the-dark-knight-rises
DC Entertainment, home of the world’s greatest super heroes, today unveiled an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa. This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment’s and Time Warner’s businesses and feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.” The announcements were made at a press conference today in New York by Barry Meyer, Chairman & CEO, Warner Bros.; Jeff Robinov, President, Warner Bros. Pictures Group; and Diane Nelson, President, DC Entertainment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54077-dc-entertainment-we-can-be-heroes-giving-campaign-hunger-in-horn-of-africa
Warner Bros. Consumer Products, internationally renowned dog behavior expert Cesar Millan, and Scooby-Doo were joined by over a thousand dogs and their loyal owners for the Scooby-Doo and Cesar Millan National Family Pack Walk on Sunday, October 30, at Lake Balboa Park in Van Nuys, CA. One hundred percent of the proceeds from the event were donated to the Millan Foundation, which strives to create and deliver community humane education programs and promote animal welfare by supporting the rescue, rehabilitation and re-homing of abused and abandoned dogs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52603-warner-bros-scooby-doo-cesar-millan-national-family-pack-walk
Six Flags Magic Mountain, in partnership with Warner Bros. Consumer Products and DC Entertainment, today launched its record-breaking 18th coaster with the debut of the new first-in-the-U.S., vertical track, spinning GREEN LANTERN: First Flight. GREEN LANTERN: First Flight is the third of three new epic coaster experiences introduced at the Valencia theme park this year. Located in the new DC UNIVERSE themed area, GREEN LANTERN: First Flight is a "must ride" experience for all thrill seekers this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/50700/
Rick Ross’s Maybach Music Group Artist Meek Mill and Synergy Records Recording Artist Karina Bradley release their music video for their club hit “Never Mind Love”. Meek Mill and Karina Bradley are two of the hottest artists coming out of Philadelphia today. Rapper, Meek Mill was recently signed to Rick Ross’ Maybach Music Group / Warner Bros. Record Label and Pop Recording Artist Karina Bradley is the CEO of the Independent label, Synergy Records. Both Meek Mill and Karina Bradley are two totally different styles and flows, but together, the synergy was perfect.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/karinabradley/47542/
LG Mobile Phones, in partnership with Warner Bros. Pictures, set the red carpet aglow last night at the Los Angeles premiere of the highly anticipated summer film “Green Lantern.” Fusing next-generation mobile technology with the contemporary story of a human-turned-superhero, the evening highlighted LG’s multi-faceted marketing campaign and brought tech fans and moviegoers together to celebrate superphones and superhero powers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/50439/
Six Flags Magic Mountain, in partnership with Warner Bros. Consumer Products and DC Entertainment, today launched their next generation of thrills with the debut of the new ride experience, SUPERMAN: Escape from Krypton. Taking the record-breaking 100-mph-in-seven-seconds feature and elevating it to the next level of extreme by reversing the direction of the vehicles and sending riders shooting backwards up 41-stories into the sky, SUPERMAN: Escape from Krypton leaves riders hanging for several seconds of weightlessness before they plummet back to earth … face first!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/49033/
Warner Bros. Consumer Products (WBCP) is teaming up with a leading group of global licensees at Toy Fair in support of the Summer 2011 blockbuster film, “Green Lantern,” highlighted by DC Entertainment’s master licensee, Mattel. The June 17, 2011 release of “Green Lantern,” from Warner Bros. Pictures, marks the live-action theatrical debut for the legendary comic super hero, and licensees worldwide are gearing up to help fans fight evil’s might.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/greenlantern/45306/
Warner Bros. Consumer Products (WBCP) will showcase an engaging and innovative line-up of licensed toys and products in support of the highly anticipated animated television series, “ThunderCats,” at the 2011 American International Toy Fair. The all-new series from Warner Bros. Animation (WBA) marks a creative collaboration with Studio4°C — one of the most vibrant animation studios in Japan — and is a 21st century re-imagining of the iconic 1980s action classic. “ThunderCats” will air on Cartoon Network in 2011. Global master toy licensee Bandai America Incorporated, along with licensees worldwide, will reinvigorate the nostalgic brand with enthusiasts to introduce a whole new set of fans to the beloved pop culture staple.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/warnerbros/45307/
Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, JCPenney and five-time Olympic Medalist and World Champion Nastia Liukin, joined forces in New York City this past Saturday to debut an all new collection of clothing for girls called Supergirl by Nastia. The event is part of a five-market tour, visiting JCPenney stores around the country. As part of the tour, Nastia is providing young girls motivational advice on achieving their goals, feeling confident and being smart, strong and empowered—being a Supergirl. Liukin also introduced the new fun, affordable lifestyle collection, which is available exclusively at JCPenney stores nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/supergirltour/45305/
Warner Bros. Consumer Products, on behalf of DC Comics, and action sports event producer, ASA Entertainment, announced the dates for the 2010 Supergirl Jam event series today. For the fourth consecutive year, these unique events will feature more than 100 of the world’s top female action sports athletes competing in surfing, skateboarding, snowboarding and inline skating. The Supergirl Jam is the industry’s only large-scale, all-girls action sports competition and is designed to celebrate female strength, independence and empowerment. In 2010, the Supergirl Jam series will kick-off with three events, each highlighting the sport’s most talented female pros as well as up-and-coming amateurs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/supergirljam/42099/
At the inaugural Nastia Liukin Supergirl Cup held yesterday at the DCU Center in Worcester, Mass., Lexie Priessman of Cincinnati, Ohio, won the all-around title with Kassandra Lopez of Tucson, Ariz., and Diandra Milliner of Andover, Kansas, finishing in second and third, respectively. Competing were 36 gymnasts who traveled from 17 states across the country to participate. Proceeds from the event benefit the Nastia Liukin Fund, a charitable fund within the National Gymnastics Foundation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nastialiukinsupergirlcup/42097/
