What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
The National Restaurant Association (NRA) annually explores the top menu trends for the coming year. For this year’s What’s Hot culinary forecast, the NRA surveyed nearly 1,600 professional chefs – members of the American Culinary Federation (ACF) – to find which foods, beverages and culinary themes will be hot on restaurant menus in 2016.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7077455-nra-what-s-hot-forecast-2016/
JUST Water, a new 100% spring water from JUST™, has launched in Tetra Pak’s Tetra Top® paper-based bottle. This marks the U.S. launch of this contemporary, one-step open package that offers a new way for brands to deliver grab-and-go beverages to forward-thinking consumers. Tetra Top is a departure from traditional beverage packaging with its clean, modern look, bottle-shaped design and recyclable packaging made primarily from paper, a renewable resource.
“With focus on environmental and social stewardship, JUST Water offers consumers a different type of packaged water that feels as good as it tastes,” said Grace Jeon, CEO of JUST™. “Tetra Top aligns with our brand ethos. The carton delivers a sleek, sustainable package that not only protects our great water but also is compelling to our consumers.”
JUST™ selected Tetra Top because of the carton’s low carbon footprint and a manufacturing process that conserves energy and water. Moreover, the carton has post-recyclable use as paper products and green building materials.
To view the multimedia release go to:
http://www.multivu.com/players/English/7609551-tetra-pak-just-water/
House of Napius is India's first line of radiation safe maternity wear using path breaking NESA technology (Non-Ionizing Electromagnetic Shielding Alternatives.
Most expectant mothers understand that carrying a child means taking extra safety measures to protect the growing life. Mothers-to-be are aware that they need to avoid certain chemicals, foods, and some beverages. Our line of radiation safe maternity wear provides an additional safeguard by shielding against radiation from cell phones, wireless routers, laptop and computers. House of Napius offers a wide range of revolutionary, radiation safe Maternity wear for the first time in India.
With a lack of choice and growing radiation concerns Founder Director, Nehal Mehta says: “Today we cannot live a gadget or appliance free lifestyle. At House of Napius, we have created a solution to block the radiation from these gadgets which are used on a daily basis such as cellphones, microwaves, laptops, scanners and ipads. We are launching our first product category of maternity wear and will be expanding into other categories such a kidswear, womenswear and menswear in the future.”
When it comes to dressing during pregnancy, comfort and style are key factors/aspects. The new range of maternity wear by House of Napius includes office wear, day wear, resort, night wear and cocktail dresses. Each garment is designed to not only protect the child, but provide unparalleled comfort and ease of use for the pregnant mother. House of Napius maternity wear is available in a multitude of colours’ and patterns and will keep your child protected all through those precious nine months.
To view the Multimedia release go to:
http://www.multivu.com/players/English/7595451-house-napius-maternity-wear-india/
Following the successful global market introduction of its resealable beverage can end two years ago, XOLUTION GmbH, headquartered in Munich, Germany, announces the next generation can end and a major increase of its production capacity for 2016 to meet the growing global demand for XO technology.
The XO system is a revolutionary solution for beverage cans that allows people to reseal a beverage can multiple times and enjoy it at their leisure. Unlike familiar beverage cans, which can only be opened once, XO equipped beverage cans have lids with an integrated plastic opening mechanism that allows the can to be re-closed and portioned for later consumption. When driving a car, doing sports, shopping - beverages stay perfectly fresh and carbonated – without spilling, dripping or allowing dirt and insects to go in the can!
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7428951-xo-resealable-beverage-can/
Following the successful global market introduction of its resealable beverage can end two years ago, XOLUTION GmbH, headquartered in Munich, Germany, announces the next generation can end and a major increase of its production capacity for 2016 to meet the growing global demand for XO technology.
The XO system is a revolutionary solution for beverage cans that allows people to reseal a beverage can multiple times and enjoy it at their leisure. Unlike familiar beverage cans, which can only be opened once, XO equipped beverage cans have lids with an integrated plastic opening mechanism that allows the can to be re-closed and portioned for later consumption. When driving a car, doing sports, shopping - beverages stay perfectly fresh and carbonated – without spilling, dripping or allowing dirt and insects to go in the can!
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7428951-xo-resealable-beverage-can/
Following the successful global market introduction of its resealable beverage can end two years ago, XOLUTION GmbH, headquartered in Munich, Germany, announces the next generation can end and a major increase of its production capacity for 2016 to meet the growing global demand for XO technology.
The XO system is a revolutionary solution for beverage cans that allows people to reseal a beverage can multiple times and enjoy it at their leisure. Unlike familiar beverage cans, which can only be opened once, XO equipped beverage cans have lids with an integrated plastic opening mechanism that allows the can to be re-closed and portioned for later consumption. When driving a car, doing sports, shopping - beverages stay perfectly fresh and carbonated – without spilling, dripping or allowing dirt and insects to go in the can!
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7428951-xo-resealable-beverage-can/
The National Restaurant Association (NRA) each year gets in the kitchen with chefs to reveal the top menu trends for the coming year. For its annual What’s Hot Culinary Forecast, the NRA surveyed nearly 1,300 professional chefs – members of the American Culinary Federation (ACF) – to find which foods, cuisines, beverages and culinary themes will be hot trends on restaurant menus in 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7077452-national-restaurant-association-american-culinary-federation-whats-hot-forecast-2015/
America’s appetite for specialty foods hit a record high last year, with consumers spending $86 billion on everything from artisanal chocolates and cheese to olive oils and charcuterie. To help food enthusiasts navigate the wealth of food-gift choices available this holiday season, the Specialty Food Association today released the results of a survey that reveal the top product categories, flavors and ingredients.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64542-specialty-food-association-survey-gluten-free-hot-trend-holiday-gifts
With every refreshing sip of Diet Pepsi, you’re getting more than a drink; you’re getting a bubbly timeout that brings fun to your day ... and, sometimes the delightful surprise of meeting a famous face. This summer, Diet Pepsi is teaming up with Hollywood actor, Josh Duhamel to bring the fun to fans. Unsuspecting Los Angeles shoppers who chose Diet Pepsi on July 12 were surprised to have Duhamel check them out ... at the register, of course.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62346-diet-pepsi-hollywood-actor-josh-duhamel-july-12
Tour operator Apple Vacations and Camino Real Zaashila Huatulco announced a new inclusive program at the Huatulco-based resort, exclusive to Apple Vacations. Now, Apple Vacationers can enjoy meals, international and domestic drinks, house wine, non-alcoholic beverages, 24-hour room service, mini-bar, snacks by the pool, kids club and all gratuities for one package price at Camino Real Zaashila.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55621-apple-vacations-exclusive-inclusive-deluxe-camino-real-zaashila-huatulco
Women have a thirst for fun and a love affair with flair, according to a new Diet Pepsi survey. The Diet Pepsi Fun Report reveals that nearly three-quarters of women (72 percent) are literally craving more fun in their lives, while 56 percent believe that adding more flair (e.g., great shoes, bright lipsticks, trendy accessories) brings more fun. To help quench that thirst and quell that craving, Diet Pepsi is launching the Sip in Style Sweepstakes.
From now through September 22, Diet Pepsi fans can enter for the chance to win prizes big and small at www.DietPepsi.com. From lipsticks and refreshing fizz to a once in a lifetime fun-filled experience, including a wardrobe makeover by Sofia Vergara’ s personal stylist along with a $1,000 shopping spree in New York City, the opportunities for fun, fizz and flair abound at DietPepsi.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57759-diet-pepsi-sofia-vergara/
