In its 150th anniversary year, Bacardi celebrates another historic milestone with consumers around the world. The legendary original Cuba Libre, more commonly called a “BACARDÍ and Coke®,” turns 112 years old this month. Since its inspiration and creation in Havana, Cuba, in 1900, this classic cocktail has become the most ordered cocktail in the world with seventy BACARDÍ Cuba Libre drinks enjoyed every second, every day around the world.
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Bacardi, the company that revolutionized the spirits world in 1862 with the creation of the world’s first smooth, light bodied, mixable rum—BACARDI—builds on its 150-year legacy of innovation with new category entries, new premium spirits with unique tastes, and fresh ways to enjoy great-tasting spirits and cocktails. This milestone anniversary marks the second greatest year of innovation for the Company in the past century and a half since Don Facundo Bacardí Massó forever changed the spirits world with BACARDI rum. Forty new products join the iconic Bacardi portfolio to meet growing consumer demand for drinks that make their lives more enjoyable, convenient and tasty.
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As part of its 150th anniversary celebration, Bacardi Limited shares an extraordinary glimpse into the unique heritage safeguarded in The Bacardi Archive of more than 150 years of precious documents, authentic historical assets and sometimes quirky artifacts about the Company, family and iconic brand. This rare look showcases the BACARDI® rum brand’s remarkable creation and international expansion to more than 150 markets to become the world’s favorite and most awarded rum with nearly 500 medals, as well as the rich history of the Company’s survival through adversities and critical success to become the world’s largest privately-held spirits company.
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In celebrating its 150th anniversary year, Bacardi Limited highlights its long-standing legacy of philanthropy and community involvement with special focus on employees giving back through volunteerism. Through its “Spirit for Life, Caring Together” program, Bacardi celebrates its year-round corporate responsibility (CR) activities and declares the month of May for employees to work together on community projects around the world including home building and meal distribution for needy families; fundraisers for educational, arts and cultural programs; clothing and blood drives; young adult mentorship programs; park and community center clean-ups; recycling programs; bat conservation efforts; among others.
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Flashback to 1937 during the economic upheaval of the Great Depression in the United States. Prohibition had recently ended and BACARDI became very popular. During this struggling economic environment, some unscrupulous bars and restaurants in New York City tried to take advantage of consumers by substituting BACARDI for lesser quality rums when they asked for BACARDI cocktails.
Standing up for the consumer’s right to get what was ordered and to protect the quality of cocktails, family-owned Bacardi took legal action against some New York bars and restaurants.
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To commemorate the rum-making standards achieved by Bacardi 150 years ago, family-owned Bacardi Limited announces a first—the rarest BACARDI rum ever released, as a celebration of the expertise and craftsmanship in every bottle of BACARDI rum.
An unprecedented number of Maestros de Ron BACARDÍ (Master Blenders) have combined their extraordinary talents to create a very special and rare limited edition BACARDI rum—Ron BACARDÍ®, de Maestros de Ron, Vintage, MMXII.
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Family-owned Bacardi Limited officially marks the 150th anniversary of the founding of the Company and its iconic BACARDI® rum brand on February 4 with activities around the world honoring the world’s favorite rum brand. The Company is celebrating its spectacular growth from a small distillery founded by Don Facundo Bacardí Massó in Santiago de Cuba in 1862 to what is now the world’s largest privately-owned spirits company.
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Bacardi Limited, the world’s largest privately-owned spirits company, declared today that 2012 will be its most innovative year since the creation of BACARDI® rum in 1862. Throughout the year, Bacardi will host one-of-a-kind birthday parties, launch special promotions featuring 100 years of ground-breaking advertising, introduce a $2,000 limited-edition decanter of rare BACARDI rum, offer travel retail exclusives and commemorative gifts, and much more for consumers to come together and share in the excitement.
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Bacardi Limited, the largest privately held spirits company in the world, announces tennis champion Rafael Nadal as the new Bacardi Limited Global Social Responsibility Ambassador. The ATP World Tour® #1 ranked Rafael Nadal now leads the Company’s award-winning responsible drinking campaign, “Champions Drink Responsibly.”
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As the holiday season approaches, BACARDI®, the best-selling premium rum and the most-awarded rum in the world, today unveils a pioneering research study called the BACARDI Together Index.
The BACARDI Together Index uses an unprecedented 146 questions from a national survey of 5,000 American adults, aged 21 to 80+ years, to understand and summarize the dimensions of social connectedness. The large sample and volume of questions allows for a comprehensive evaluation of social connections in a way never before done.
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Just in time for your holiday gatherings, Robert Verdi, national television personality and lifestyle expert, is sharing elegant and innovative tips to turn you into the perfect holiday host this season. BACARDI® CLASSIC COCKTAILS PIÑA COLADA and BACARDI CLASSIC COCKTAILS STRAWBERRY DAIQUIRI have joined with Verdi to bring you fun, festive and creative tips to make at home entertaining easy.
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Bacardi Limited, the largest privately held spirits company in the world, today announced the initial phase of its US$250 million dollar investment in Scotch whisky production has been completed. This investment is to meet growing demand for the premium portfolio of Dewar’s Scotch whiskies, which are among the top-selling, favorite and most awarded Scotches in the world.
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