CARRERA, the international fashion eyewear brand, presents its new worldwide communication campaign with strong-impacting images to attract public attention the world over.
Conceived and promoted by the agency D’Adda, Lorenzini, Vigorelli, BBDO, the campaign focuses on the narrative aspect of new communication with a portrait of a generation engaged in living life to the full and enjoying every moment. The message is direct and immediate, due to the clear and absorbing headline, “AFTER ALL, NO REGRETS”. This is a prompt to live life intensely, with personality and without regrets, with CARRERA sunglasses and optical frames as inseparable companions at all times.
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It’s the arrival Las Vegas and fans worldwide have been waiting for - Celine Dion made her triumphant return to Caesars Palace to begin rehearsals for her brand new show at The Colosseum. The new show, which begins March 15 and kicks off Celine’s three-year engagement is directed by long-time Grammys director Ken Ehrlich and produced by AEG Live.
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Activision Publishing, Inc. (Nasdaq: ATVI) announced today the worldwide debut of Skylanders Spyro’s Adventure, an entertainment breakthrough for the toy and video game industries. Through an innovative use of technology, the game allows players to transport real-world toys into virtual worlds of adventure through the “Portal of Power™.” These “toys with brains” can come to life inside the game in connection with multiple gaming platforms, as well as on handheld gaming devices, mobile devices and on the web, remembering achievements and level-ups wherever they go. This marks a wholesale change in the interaction between toys and video games, opening up new possibilities and revenue streams for both industries.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/skylandersgame/48523/
Warner Bros. Consumer Products (WBCP) is teaming up with a leading group of global licensees at Toy Fair in support of the Summer 2011 blockbuster film, “Green Lantern,” highlighted by DC Entertainment’s master licensee, Mattel. The June 17, 2011 release of “Green Lantern,” from Warner Bros. Pictures, marks the live-action theatrical debut for the legendary comic super hero, and licensees worldwide are gearing up to help fans fight evil’s might.
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Warner Bros. Consumer Products (WBCP) will showcase an engaging and innovative line-up of licensed toys and products in support of the highly anticipated animated television series, “ThunderCats,” at the 2011 American International Toy Fair. The all-new series from Warner Bros. Animation (WBA) marks a creative collaboration with Studio4°C — one of the most vibrant animation studios in Japan — and is a 21st century re-imagining of the iconic 1980s action classic. “ThunderCats” will air on Cartoon Network in 2011. Global master toy licensee Bandai America Incorporated, along with licensees worldwide, will reinvigorate the nostalgic brand with enthusiasts to introduce a whole new set of fans to the beloved pop culture staple.
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Nine West, a division of The Jones Group Inc. (NYSE: JNY), announces the launch of “Shoelaborations™,” a creative platform that seeks talented individuals doing original work in their unique artistic areas and allows them the opportunity to collaborate on a rotating basis with Nine West. Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.
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In a global event, held in Tokyo, London & New York, Ricoh Company, Ltd., a worldwide leader in digital office equipment and advanced document management solutions and services, today announced an investment designed to aggressively accelerate its shift to a services business model as a key growth strategy, building upon its core foundation of industry-leading hardware and software technologies and document and IT-related services. To advance this shift, Ricoh plans to invest $300 million USD over three years in its global Managed Document Services (MDS) infrastructure, underscoring the company’s commitment to its continued partnership with its customers, helping them to grow their bottom line through effective document management, improved workflow and increased productivity.
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Wilson Golf, the Chicago-based company with more Major victories (61) than any other golf club manufacturer, today announced strong 2010 sales results during a press conference at the 2011 PGA Merchandise Show. Wilson Golf has experienced a tremendous sales turnaround in 2010, posting a 10 percent increase in sales worldwide over 2009 and a 23 percent increase in the U.S. alone.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wilson/48191/
Edison Peña, the Chilean miner who became popular worldwide as a major Elvis fan, visited Las Vegas January 10-12 to experience Viva ELVIS by Cirque du Soleil and ARIA Resort & Casino at CityCenter. Peña was offered a guest appearance in the show Tuesday, Jan. 11 and received VIP treatment during his stay at ARIA.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cirquedusoleil/48147/
The North American International Auto Show (NAIAS) will open its doors to more than 4,500 automotive journalists in a few short weeks with an anticipated 30-40 worldwide debuts from automotive manufacturers around the globe.
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Nespresso, the pioneer and reference for premium portioned coffee, officially opened its largest boutique in the Southern Hemisphere on December 2nd, 2010. The Sydney boutique, fronting the prestigious redeveloped Pitt Street Mall, is the fifth Nespresso flagship boutique to open this year. With new flagships in Brussels, Miami, New York SoHo, Munich and now Sydney, each flagship combines signature Nespresso style while reflecting the distinct identities of the global cities each serves. More than just a retail space, each flagship and boutique plays a vital role in connecting and energising local Nespresso lovers into a vibrant brand community.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nespresso/46316/
Jack Link’s® Beef Jerky, the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide, along with Realtree® Camo, home of America’s most versatile camouflage patterns, now offers a snack that hunters simply can’t go into the wild without.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jacklinks/47047/
