While Dubai’s glam fans celebrated the best local fashion offerings at Fashion Forward Dubai (March 31-April 2), the Pepsi® lounge offered a sophisticated set-up for fashionistas to chill out in amongst the chic goings-on of the three day style fest. Guests of the pop-up lounge enjoyed a selection of delectable Pepsi®-inspired street-style dining delights, including ice-cold Pepsi®, hot eats and cool treats such as Pepsi®-flavored ice cream creations.
“Fashion Forward Dubai is a very important event for us,” said Hossam Dabbous, Vice President, Beverages Category, PepsiCo, Middle East and North Africa. “It’s an event that we are proud to have a continued sponsorship of, as it enables us to provide support to the region’s up and coming creative talent. Dubai, and the GCC in general, is home to some incredible talents, especially in the field of fashion. Being able to provide them with a platform that emphasizes their capabilities is critical to helping them to achieve the success they deserve. The Pepsi lounge at Fashion Forward Dubai echoed the sophisticated glamor of the event in true Pepsi style, bringing together chic design with fun, familiar and refreshing flavor.”
Pepsi® has sponsored Fashion Forward Dubai since 2013.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7819951-pepsi-glam-lounge-fashion-forward-dubai/
An international survey conducted by GSK and released for World Meningitis Day shows gaps in the knowledge parents feel they have about meningococcal disease and its potential consequences. Almost 7 in 10 parents said they don’t know enough about the different strains of meningococcal disease and the potential damage they can cause. On average, more than half of parents were either unsure or unaware that there are different types of bacteria that cause the disease.
The survey of 5,000 parents in Brazil, Canada, Germany, Italy and Portugal also shows that out of a list of 14 vaccine-preventable diseases, meningococcal disease is considered by many parents to pose a top three health risk to their children. Fifty-seven percent listed meningococcal disease among the top three health conditions they considered of greatest risk to children followed by Hepatitis B at 34 percent, pneumococcal disease at 27 percent, polio at 25 percent, tetanus at 20 percent and pertussis at 17 percent.
A sudden, potentially life-threatening illness, meningococcal disease kills on average one person every eight minutes worldwide. It typically manifests as bacterial meningitis – an infection of the membrane around the brain and spine; or bacteraemia – a bloodstream infection. The disease progresses rapidly and it can lead to death within 24-48 hours of the first symptoms; globally up to 1 in 10 of those infected may die and in the US about 10-15 percent of people will die.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7814851-gsk-survey-world-meningitis-day/
The Makers of the SPAM® brand are taking their gratitude on the road with the return of the popular SPAMERICAN™ Tour, thanking all of the chefs, fanatic fans and military for 79 years of support. Back for another coast-to-coast culinary journey, this year the brand is partnering with Operation Gratitude to bring their letter writing campaign into 16 communities, and supporting its goal of sending the 2 Millionth Care Package in 2018- by pledging a $1 donation for every letter written in-market and online at SPAM.com. Each letter will be included in a care package, assembled by volunteers, and sent to troops deployed overseas, as well as to new recruits, veterans and first-responders here at home.
Food Network Host and US Air Force veteran Sunny Anderson is once again joining the tour, supporting the Operation Gratitude cause and showcasing her new recipe: Operation SPAM® Gravy with Biscuits. Following the launch in New York at the Tribeca Film Festival, the SPAMERICAN™ truck will stop at military bases and popular community events in San Francisco, Dallas, Nashville, Chicago and more.
“We’re honored to partner with Operation Gratitude for the return of the SPAMERICAN™ Tour,” said Jennifer L. Nolander, SPAM® Brand Manager. “The SPAM® brand has a long tradition of supporting our nation’s military at home and abroad beginning with World War II, and we are honored to bring aboard a veteran like Sunny Anderson to help Operation Gratitude achieve its mission by providing an easy way for communities to give back to those who proudly serve us every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7810051-spam-spamerican-food-truck-tour/
Since the Big Bubble popped in 1929, life in the United States hasn’t been the same. Hotshot wizards will tell you nothing’s really changed, but then again, hotshot wizards aren’t looking for honest work in Enid, Oklahoma. No paying jobs at the mill, because zombies will work for nothing. The diner on Main Street is seeing hard times as well, because a lot fewer folks can afford to fly carpets in from miles away.
Then the House of Daniel comes to town—a brash band of barnstormers who’ll take on any team, and whose antics never fail to entertain. Against the odds Jack secures a berth with them. Now they’re off to tour an America that’s as shot through with magic as it is dead broke. Jack will never be the same—nor will baseball. Find out more at http://us.macmillan.com/thehouseofdaniel/harryturtledove Fantasy/paranormal
To celebrate today’s digital release of Star Wars: The Force Awakens, two Jedi performers ascended to new heights to engage in an epic lightsaber challenge on the 152nd floor of the iconic Burj Khalifa in Dubai City – the world’s tallest building. Star Wars: The Force Awakens is available to download from iTunes and broadcaster OSN.
Captured on video by an aerial film crew, the two Jedi performers practised a series of complex lightsaber battle moves at a height of over 550m above sea level, while the sun set over Dubai.
The record-breaking release of Star Wars: The Force Awakens in December 2015 achieved the highest grossing global opening weekend of all time ($528.967M), surpassing $1B in a record 12 days and became the top grossing film of all time in the US, surpassing the $760.5M lifetime gross of Avatar in a record-shattering 20 days of release.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7740151-jedi-burj-khalifa-force-awakens-box-record/
blu, the brand which pioneered electronic vaping, will launch a new global brand and marketing campaign, under the tagline “Just You & blu.”
The campaign celebrates the individualistic lifestyles of blu consumers – each representing an independent spirit, carving their own paths in life and enjoying blu along the way. The “Just You & blu” campaign will feature television and cinema commercials, print ads and billboards, as well as digital and social content. “Just You & blu” will premier April 4 in the United States, United Kingdom, Italy and France.
blu has been the innovator in electronic vaping since the brand was introduced in 2009, and continues to evolve as the ultimate consumer vaping experience.
“blu is the most iconic brand in the electronic vaping category,” said John Wardley, Chief Marketing Officer for Fontem Ventures, blu’s parent company. “This campaign will serve to solidify and grow the leadership position blu enjoys in the US and the UK, while introducing the brand to new consumers in our two launch markets, Italy and France.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7801651-just-you-and-blu/
A novel that is both fantasy and techno scifi. The story follows the lives of childhood friends living in hipster mecca San Francisco. Patricia is a secret member of the world’s magically gifted and Laurence is a techno science geek. Together they must either save the world or plunge it into a new dark ages. Find out more at http://us.macmillan.com/allthebirdsinthesky/charliejaneanders All the Birds in the Sky by Charlie Jane Anders Scifi/fantasy
Epic fantasy novelist, Fred Chappell brings us his new book A SHADOW ALL OF LIGHT—which has been compared to a Jack Vance classic and is, at times, Gothically romantic. Shadows are commodities and wearing them lets you experience the life of someone else. A young man from the country comes to learn the art of stealing shadows from the master. Find out more at http://us.macmillan.com/books/9780765379122 A Shadow All of Light Fantasy
For consumers in the market for a new car, it can be difficult to keep up with all of the new—and newly redesigned—models that have been released since they last bought a car. Autotrader’s editorial team is helping consumers narrow down the many choices on the market today by selecting the top 10 vehicles that shoppers should experience for themselves. Announced today, Autotrader’s Must Test Drive vehicle lineup for 2016 includes a wide range of body styles to ensure that no matter what kind of vehicle a shopper is considering, the list will point them in the right direction for their next purchase.
“We created the Must Test Drive Awards to highlight vehicles that are unexpectedly good,” said Brian Moody, executive editor at Autotrader. “We have a chance to drive a lot of cars, but few leave us certain that shoppers are missing out if they don’t take them for a spin. The 10 vehicles we chose this year did just that.”
A car is typically one of the biggest purchases a consumer makes, and a recent Autotrader survey showed that 84 percent of consumers say it is extremely important to test drive a vehicle they’re considering. The top three things they look for during test drives are performance, comfort and handling. While 30 percent wait to test drive vehicles until they know the exact model they want to buy, 44 percent get behind the wheel when they’re still considering a few options.
To view the multimedia release go to:
http://www.multivu.com/players/English/7790751-autotrader-must-test-drive-awards/
Jennifer Fallon returns to the world of the bestselling Hythrun Chronicles for this tale of switched identities, world-changing schemes, deals with Death, star-crossed lovers and meddlesome gods. Find out more at http://www.jenniferfallon.com/ or http://us.macmillan.com/books/9780765380791 fantasy
Rabbit loves carrots. Maybe a little too much. In fact, his carrots are crowding him out of his cozy burrow. When his friends offer to help — that’s just asking for trouble. TOO much trouble! This charming and lovingly illustrated picture book shows how friendships get us over the rough spots in life, even if the going gets a little bumpy! Find out more at http://www.capstonepub.com/consumer/products/too-many-carrots/ Children
Millennium Systems International, creators of Millennium and Meevo salon & spa software, have been busy working on a new initiative to showcase the deep connections consumers have with their hairstylists. “It’s so important to bring to light and recognize the deep connections that we have with our hairstylist,” said Millennium’s Marketing Director, Jen Martinelli. “I personally have been through proms, a wedding day, my daughter and son’s first haircut; all with my hair stylist by my side.”
The campaign starts with a grassroots effort by interviewing real people and real experiences in salons. Its purpose is to bring awareness to everyone, everywhere that beauty professionals play a very significant role in all of our lives. Happy moments, sad moments, and even in moments of feeling lost or confused, hairstylists are the consistent rock making us look and feel beautiful, confident, ready to take on the world. “Confidence is everything. It can mean landing a job, or picking up the pieces after a tragedy, or fighting through an illness,” continues Jen Martinelli. “You can’t buy confidence. Beauty professionals everywhere are making our lives more beautiful… in every sense of that word.”
Millennium Systems International has released its first video of the campaign today and it’s promising to be a tearjerker for everyone. One interviewee talks about the comfort she received from her hair stylist, “when my grandson passed away, when he was seven…. and I called her.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7753551-millennium-systems-dearhairstylist-campaign/
