To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
The Racer’s Group, one of the most successful sports car team’s in the world over the last 15 years, launched its new social media and digital initiative this week heading into Saturday’s inaugural Baltimore Grand Prix. The professionally produced video (http://vimeo.com/28340908) features TRG’s two-car Porsche 911 GT3 Cup effort that is making a run at the Series GTC class championship. It was shot at its most recent American Le Mans Series race at Road America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52001-new-trg-social-media-video-features-run-for-championship
Following the launch of its new super-capacity French-door refrigerator, the largest capacity model in its class, LG Electronics USA today announced the “LG Ultimate Jelly Bean Count Contest,” an online competition that takes Main Street USA’s favorite unofficial unit of measurement to a whole new level. The contest challenges anyone and everyone to guess how many jelly beans can fit inside the spacious refrigerator. The winner will receive a complete kitchen makeover, built around LG’s premium kitchen suite valued at more than $6,500.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51458-lg-electronics-facebook-contest-french-door-refrigerator
National Instruments (Nasdaq: NATI) today introduced a 14 GHz version of its NI PXIe-5665 high-performance RF vector signal analyzer (VSA), which delivers best-in-class dynamic range and accuracy in a cost-effective PXI form factor. The new VSA features industry-leading phase noise and dynamic range, regardless of form factor, including traditional rack-and-stack instruments. Because of its PXI platform, the VSA can deliver measurement speeds up to 20 times faster than box instruments and for less cost. Additionally, it takes advantage of multicore computing architectures and parallel programming capabilities through NI LabVIEW system design software. It also offers peer-to-peer data streaming for signal processing and a flexible multiple input, multiple output (MIMO) architecture for phase-coherent measurements. Such features make it ideal for demanding RF test applications including radio detection and ranging (RADAR), satellite, radio and harmonic testing.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nationalinstruments/51200/
Fast paced thriller brings to cinematic life the sights, sounds, and smells of seventeenth century Bavaria, telling the engrossing story of a compassionate hangman and his headstrong daughter in a race against the clock to find a killer. The Hangman’s Daughter takes us back in history to a place where autopsies were blasphemous, coffee was an exotic drink, dried toads were the recommended remedy for the plague, and the devil was as real as anything. Learn more about this video and its author here, http://hmhbooks.com/hangman Suspense Thriller / Historical fiction
ABC of Sales offers eight secrets for consistently reaching high sales levels and lays out in clearly understandable language what it takes to be a Sales Superstar. The ABC of Sales is a guide for professionals who want to soar in sales, revive their sales careers, or position their companies among the elite. Learn more about this book and its author here, http://www.ABCofSales.com Non Fiction
It has been decided at the 67th Annual Conference of the International Air Transportation Association (IATA) held from 5th to 7th of June, 2011 that Air China will play host to and chair the 68th Annual Conference of IATA and the World Civil Aviation Summit to be held in Beijing, China in 2012 – the first time that the IATA Annual Conference will take place in the country. A high profile event in the global airline industry, each year the IATA Annual Conference brings together executives and decision makers of the world’s airlines, airports, aircraft manufacturers and service suppliers.
When the decision was announced, a short movie produced by Air China and entitled “Air China Takes You On A Discovery Journey To China” was played, making the forthcoming meeting in Beijing even more worth looking forward to.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/airchina/50684/
Travis Air Force Base squadron members took to the sky at Six Flags Discovery Kingdom today, as the first “flyers” to experience the park’s newest thrill ride, SkyScreamer. SkyScreamer, which opens to the public on Friday, May 27, is the latest sensation in tower rides, and takes the concept of spinning round and round to a new level of thrills. The lofty attraction joins the park’s unique array of rides, shows and interactive animal experiences.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/49942/
Denise Moon uses an 1800’s setting and a coming of age theme, as she takes a boy named Michael and the reader through a process of transformation. Guided by the wisdom of Merlin the magician, the actual process of how we all can create our reality with our thoughts is revealed in a most extraordinary way. Learn about the book here, http://bit.ly/iC46UI Learn about this author here, www.denisemoon.com FICTION, Fairy Tales, Folklore, Mythology
Food Network takes chefs out of their kitchen comfort zone in new primetime series Extreme Chef premiering Thursday, June 30th at 10pm ET/PT. Hosted by TV veteran and seasoned world traveler Marsh Mokhtari, each episode pushes three chefs to their physical and mental limits as they must adjust to extreme conditions and unpredictable curveballs such as swimming across a lake for ingredients and using a car engine as a makeshift stove. Whether extracting ingredients from a block of ice or using a pocket knife as a lone cooking utensil, each of the eight episodes in season one follows three culinary pros as they navigate this over-the-top contest vying for $10,000 and the coveted title of Extreme Chef.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/foodnetwork/46442/
The new BMW 1 Series M Coupé heralds the introduction of a high performance sports car into a compact design that extends the BMW M portfolio and paves the way for a wider audience to appreciate M car ownership. Its stunning performance is derived from the race-bred powertrain, controllable, agile and exploitable chassis of the legendary M cars that have come before it. The finest materials and components, and an attractive, sporty design will ensure it takes a deserved place among the legendary M car icons.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bmwuk/48913/
In time for Earth Day 2011, skateboarding legend Tony Hawk, musicians Ziggy Marley and Michael Franti and comedian Andy Dick, amongst other well know actors, musicians and athletes are raising awareness of the high cost tobacco-related litter takes on our planet. Legacy®, the national public health foundation best known for its truth® youth smoking prevention campaign, is working to call attention to the toxic toll discarded cigarette butts take every day on our already-taxed natural environment.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/legacyforhealth/49116/
