Holidays don’t have to be the only time families get together to share a meal and create lasting memories. We all know the benefits of family time – tighter bonds, better communication and memorable traditions, and recent studies confirm all the positive effect of family time, especially in children.
Sierra Mist Natural is teaming up with Chef Aarón Sánchez, star of Food Network’s “Chopped” and “Heat Seekers,” to launch “Comer Juntos: Una Tradición Natural,” a program that encourages families to gather around the dinner table to share fun timesover delicious Latin-inspired food and drinks.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55544-sierra-mist-natural-food-network-chef-aaron-sanchez-celebrate-family-meal
Callaway Golf Company (NYSE: ELY) today announced the April 13 retail availability of the new Odyssey® Metal-X™ line of insert putters, representing the latest in the brand’s storied history of game-changing innovations surrounding the most important club in the bag. With a lightweight aluminum face in front of a urethane backer layer, Metal-X putters provide golfers the crisp feedback of a metal striking surface with the benefits of a softer feel for optimal touch. Aesthetically pleasing with a sleek midnight black finish, the putters also offer a textured face that delivers a truer, more consistent roll.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/46344
PR Newswire’s new white paper, Welcome to the Age of Video Engagement, explores the impact of video storytelling and how intelligently combining original video content with press releases amplifies the strengths and benefits of each medium. Based on the approach and expertise of early video adopters, the piece also offers seven key lessons to make the most advantageous use of online video, including how to produce authentic and relatable videos, advance a video campaign through social media and measure its success.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55132-pr-newswire-white-paper-7-lessons-for-wielding-influence-of-video-in-pr
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Helsinki has started its year as World Design Capital 2012. With its year-long programme WDC Helsinki 2012 is one of the world’s largest ever expeditions into design. During 2012 Helsinki, the capital of Finland, will explore the benefits and value of design, and showcase the ways it can improve our cities.
WDC Helsinki 2012 started its year with New Year’s Eve of Design on the 31st of December 2011. Approximately 30,000 people gathered to celebrate the beginning of the year in the heart of Helsinki. Next major event will be the World Design Capital Gala presenting the World Design Impact Prize as well as the Alvar Aalto Medal and the Estlander Prize.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52815-wdch
Callaway Golf Company (NYSE: ELY) today announced the February 17th worldwide availability of its much-anticipated RAZR Fit™ Driver and RAZR Fit™ Fairway Woods. Building on 29 years of club making excellence, Callaway’s RAZR Fit line of woods represents the Company’s most advanced products to date. By combining the performance benefits gained from several proprietary technologies with an easy-to-understand, adjustable hosel — plus moveable weights to promote draw or neutral ball flight — Callaway is empowering players around the world to dial in their game with RAZR Fit. Marking a new standard in performance customization, RAZR Fit’s straightforward adjustability delivers optimum performance and real results for every golf swing.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/46341/
adidas today unveiled the new adipure Trainer in India, the first barefoot training shoe designed specifically for the gym. Promoting pure and natural movement by harnessing the body’s natural mechanics, the adipure Trainer activates and strengthens muscles, builds balance and promotes dexter-ity.
The adiPure Trainer has been developed by combining the benefits of barefoot training with path breaking design innovations to activate and strengthen muscles in the lower body. Unlike regular training footwear, the minimalistic design of the adiPure Trainer allows unrestricted natural motion and builds balance, foot strength and dexterity preventing chances of injury in the long run.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/adidas/52799/
CareFusion today launched the Pyxis® Enterprise System (ES) platform, a new generation of its industry-leading automated dispensing systems that will enable hospital customers to simplify and standardize the medication management process, both within a single facility and across an entire health system.
The new CareFusion Pyxis hardware and software brings key benefits to pharmacy, nursing and information technology (IT) departments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53365-carefusion-unveils-pyxis-automated-medication-dispensing-system
Corporate Executive Board (CEB) (NYSE: EXBD), a leading research and advisory services firm, today announced the release of “The Challenger Sale: Taking Control of the Customer Conversation,” a new book that confirms companies are wasting precious time and money cultivating sales people who focus on building and maintaining relationships instead of teaching business insights—the number one attribute customers value in today’s complex selling environment. “The Challenger Sale” prescribes specific steps companies can take to develop a sales force of Challengers, which in a study of more than 6,000 sales reps, consistently outperformed other types of sales reps by nearly 15 percent.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52980-corporate-executive-board-new-book-the-challenger-sale-dixon-adamson
