To coincide with the start of a new school year and Attendance Awareness Month, the Ad Council and U.S. Army are releasing a series of new public service advertisements (PSAs) addressing the importance of regular school attendance in middle school in order for students to stay on course to graduate high school. Created pro bono by Publicis Kaplan Thaler, the PSAs illustrate the fact that every absence, in any grade, excused or not, can negatively impact a child’s academic achievement and put their high school graduation at risk. To help parents keep track, two tools are being offered on the campaign website: a “Text2Track” mobile SMS program and a redesigned Attendance Calculator.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63028-ad-council-boost-attendance-absences-add-up
Golfers are encouraged to hit the links Labor Day Weekend (Aug. 30 – Sept. 2), as facilities across the country host Patriot Golf Day events for the seventh year. Facilities will collect donations and raise awareness for Folds of Honor, a non-profit organization which provides educational scholarships for the children and spouses of military service men and women killed or disabled while serving our country.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62587-folds-of-honor-patriot-golf-day-military-children-spouse-scholarships
BeSmartBeWell.com, an award-winning website, is dedicated to helping the public be healthy and safe through increased awareness and simple-to-use knowledge. In 2009, Be Smart. Be Well. created a series of videos about the childhood obesity crisis. Four years later, we checked in with a leading expert to ask: Are we winning the race?
To view Multimedia News Release, go to http://www.multivu.com/mnr/61019-be-smart-be-well-childhood-obesity-are-we-winning-the-race
Shire plc (LSE: SHP, NASDAQ: SHPG) has recently launched a new educational resource for people with diabetes and their caregivers as part of its HealTogether national awareness program. HealTogether.com is an online community designed to increase awareness and education of diabetic foot ulcers (DFUs) and help patients better understand that DFUs should be treated immediately.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62794-shire-launches-educational-resource-for-diabetes-and-caregivers
If a child cannot see clearly, he may have trouble learning, a problem that will impact his entire life. Jennie Garth, well-known actress and mother of three, knows firsthand that healthy vision can change everything for a child – at school and at home.
Ms. Garth, whose two older daughters struggled in school before receiving vision correction, has partnered with Alcon to launch the Eye Saw Good campaign, an initiative that highlights the important role that good eye health and clear vision play in allowing people to see the world around them and live life to the fullest. The campaign inspires people to help provide good eye health and vision correction for children in need across the US. The campaign is simple: see good, share good, and make good happen.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62135-alcon-kids-vision-for-life-jennie-garth-eye-saw-good-vision-awareness
The Ad Council, in collaboration with the U.S. Forest Service and the National Association of State Foresters (NASF), announced today the launch of a new series of public service advertisements (PSAs) featuring Smokey Bear designed to raise awareness about wildfire prevention. As a continuation of the longest running PSA campaign in U.S. history, the new ads include the well-known tagline, “Only YOU can prevent wildfires,” and for the first time feature Smokey Bear rewarding Americans with hugs after acting safely with fire.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62468-ad-council-smokey-bear-gives-bear-hugs-wildfire-prevention-psa
The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public service advertising (PSA) campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62372-ad-council-keep-america-beautiful-i-want-to-be-recycled-psa
BeSmartBeWell.com, an award-winning website, is dedicated to helping the public be healthy and safe through increased awareness and simple-to-use knowledge. With its latest topic, Sleep, Be Smart. Be Well. examines the importance of sleep and how to improve the quality of it.
Sleep is as important to disease prevention as diet and exercise, according to Timothy Morgenthaler, M.D., a sleep medicine specialist at Mayo Clinic and Director of the American Academy of Sleep Medicine who is featured in a new video on besmartbewell.com/sleep. Yet, many adults fail to get the recommended amount of sleep—some because they struggle with sleep problems like insomnia and some because they simply don’t make sleep a priority.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61018-be-smart-be-well-get-some-sleep-your-health-depends-on-it
In this video Annabel Fisher talks about how the highly sensitive person often suffers pain because of the acute awareness all around them. Annabel shows how with EFT Tapping that painful feeling can be turned out to an acceptance of self and the gift of being highly sensitive as a blessing.
As wildfires burn across the western United States, the U.S. Forest Service (USFS) and Ad Council launch new public service ads (PSAs) targeting homeowners and community members in fire-prone areas. The new PSAs represent the continuation of the Fire Adapted Communities initiative which raises awareness about the threat of wildfire and helps individuals and communities mitigate wildfire damage.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62255-us-forest-service-and-ad-council-launch-fire-adapted-communties-psa
Voices of Meningitis, a public health initiative of the National Association of School Nurses (NASN) in collaboration with Sanofi Pasteur, announced today the launch of Get in the Game: Keeping Teens Healthy, a new program to help educate parents on the danger and prevention of meningococcal disease. Get in the Game will help raise awareness about the serious consequences of the disease and motivate parents to speak with their children's health care professional about vaccinating against meningococcal disease in advance of each sports season.
To view Multimedia News Release, go to http://www.multivu.com/players/English/61652-voices-of-meningitis-get-in-the-game/
Grainger (NYSE: GWW), the leading broad line supplier of maintenance, repair and operating (MRO) products, today announced its sponsorship of 20 concerts throughout the Florida Georgia Line summer tour. During these stops, the duo will celebrate industrial trades professionals by honoring Grainger Tools for Tomorrow® scholarship program recipients. In addition, Grainger recently launched a sweepstakes for a chance to win Florida Georgia Line tickets for these 20 shows.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61717-grainger-skilled-trades-awareness-florida-georgia-line-summer-concert-tour
