The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
HomeAway, Inc. (AWAY) – the worldwide leader in online vacation rentals– today announces the launch of its new national advertising campaign centered around the key message, “Let’s Stay Together.” The campaign focuses on families and groups creating lasting memories out of where they stay, not just where they go. The HomeAway® ad campaign licenses the rights to Al Green’s 1972 classic hit, “Let’s Stay Together,” and debuts in select markets during the January 15, 2012 NBC television broadcast of the 69th Annual Golden Globe Awards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homeaway/49855/
The Bridgestone brand’s passion for performance knows no bounds. That passion drives our engineers to develop products and technologies that provide drivers with performance when it matters most – what we like to call “Performance Moments.”
To convey this message, the Bridgestone brand’s new campaign, titled “Time to Perform,” imagines an environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports. Of course, we couldn’t do that without the help of some well-known professional athletes and sports celebrities along the way!
To view Multimedia News Release, go to http://www.multivu.com/players/English/53333-bridgestone-super-bowl-ad-xlvi/
A decade ago, AXE revolutionized the American grooming industry with the launch of AXE and has since become the number one men’s grooming brand* in the U.S. Since the 2002 introduction, millions of guys and girls around the world have experienced the “AXE Effect,” and today, AXE is making history again with the launch of Anarchy –an irresistible fragrance For Him, and for the first time ever, a limited-edition matching fragrance For Her.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54082-axe-unleashes-anarchy-fragrance-for-girls
Young adults have made saving a priority this year – ahead of losing weight, living healthier and other typical New Year’s resolutions – as financial concerns take a toll on their friendships and personal lives, according to a new survey by the American Institute of Certified Public Accountants and the Ad Council.
The organizations released the results today to coincide with the launch of a new series of public service advertisements on behalf of their national Feed the Pig financial literacy campaign, which helps 25- to 34-year-olds take control of their finances and add saving to their daily lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53673-ad-council-aicpa-young-adult-financial-literacy-campaign
Pizza Hut is ringing in the New Year by bringing back the most famous deal in pizza history: the $10 Any pizza deal. To celebrate in style, Pizza Hut has launched a new TV ad that sings the praises of the legendary deal, reminding consumers that they can get any size, any crust and any toppings for just $10.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53994-pizza-hut-10-any-song-any-pizza-deal
Just in time for the holiday season, a time when charitable giving increases, NFL players have joined FWD, a national public awareness campaign designed to inform Americans of the extreme famine, war and drought in the Horn of Africa. Developed by the U.S. Agency for International Development (USAID) and the Ad Council, the FWD campaign encourages Americans to forward the facts about the crisis and to donate to the relief efforts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53516-ad-council-horn-of-africa-relief-usaid
In an effort to encourage children to spend more time outdoors and reconnect with nature, the USDA Forest Service and the Ad Council today announced that they are joining Universal Pictures to launch a series of public service advertisements (PSAs) featuring characters and footage from Universal and Illumination Entertainment’s upcoming 3D-CG feature Dr Seuss’ The Lorax.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53447-ad-council-discover-the-forest-cheecker-u-s-forest-service
Check out the newest addition to WAT-AAH!\\\'s national ad campaign! It\\\'s a WINN-AAH!
Are you EAG-AAH! for WAT-AAH!\\\'s new national commercial?
This is it. Watch the WAT-AAH! bottle cut loose and party HARD-AAH!
On November 10, 2011, Heineken brought the unexpected to the Latin GRAMMY’s by taking over the Mandalay Bay Resort and Casino in Las Vegas with a one of a kind flash mob experience celebrating Latin music. Taking the audience by surprise, the flash mob unfolded just minutes prior to the LIVE telecast of the 12th Annual Latin GRAMMY Awards. The crowd was amazed and delighted with a legendary flash mob dance. The video was inspired by Heineken’s latest TV ad titled “The Date,” but this version fuses different genre of Latin music in a fun-filled celebration. For the past 12 years, Heineken has celebrated the best Latin Music has to offer through its support of the Latin GRAMMYs.
The Ad Council, in partnership with The Humane Society of the United States and Maddie’s Fund, today announced the launch of a second series of public service advertisements (PSAs) for The Shelter Pet Project, a campaign that has helped change the landscape of shelter pet adoption and reduce the euthanasia of shelter pets by 10 percent since its launch in 2009.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52065-ad-council-humane-society-maddie-s-fund-pet-adoption-reduce-euthanasia
The National Campaign to Prevent Teen and Unplanned Pregnancy is joining the Ad Council to debut a groundbreaking first-ever national multimedia public service campaign designed to reduce the rates of unplanned pregnancy among unmarried young adults in the U.S. The three-year campaign directs sexually active women ages 18-24 to Bedsider.org, a new comprehensive online and mobile program, to help them find the right birth control method for them and use it carefully and consistently in an effort to prevent unplanned pregnancy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53114-ad-council-tnc-bedsider-org-unplanned-pregnancy-tools-advice-english
