Today’s trucking industry is a key element of the immense distribution system that supports the U.S. economy and our citizens’ present standard of living. However, the continued rough economic climate has caused countless bankruptcies, massive layoffs, and reduced trucking volumes. As a result, trucking companies must look for new and creative ways to master two major business challenges that impact a fleet’s bottom line: ongoing expense control and government regulations compliance.
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To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
VTech® announced today that InnoTab™, a multi-function educational tablet for children, is available for online pre-order on major retailer websites and VTechKids.com. This learning app tablet brings interactive and animated reading, educational gaming, creative activities, and a rich collection of applications to children ages 4-9.
Out of the box, InnoTab comes with a full suite of pre-loaded applications including an interactive, animated e-book, motion games, creative activities, MP3 music player, photo viewer, video player, alarm clock, calculator, calendar and an address book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51812-vtech-innotab-now-available-for-pre-order
Wilton Enterprises, the industry’s leading food crafting company, has expanded the way it offers innovative decorating ideas, techniques and complete how-to instructions. From the classic Wilton Yearbook to the cutting edge technology of the new Wilton Cakes & More iPad App, it’s easier than ever to plan creative celebrations.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wilton/48637/
For those in the creative fields, anticipating and adapting to change -- from the tools they’re using at work to the people they’re interacting with to the audiences they’re targeting -- has become part and parcel of the job. A new research guide, The Creative Team of the Future, explores key trends shaping the marketing and design fields, and how industry professionals can prepare for and capitalize on upcoming changes.
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The Art Institutes schools are dedicated to providing students with hands-on, real-world education, in- and outside of the classroom. With a career-focused curriculum, experienced faculty and a range of community-based projects, students test their ideas against the needs of the real world.
One unique example is Student Studio: Bonnaroo. In partnership with the Bonnaroo Music and Arts Festival, students from several Art Institutes schools are producing projects to make their creative mark on this year’s festival, June 9-12. The assignment was to create 15 student projects across all four areas of study at The Art Institutes: design, media arts, fashion and culinary.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50588-Art-Institutes-Bonnaroo-Student-Studio/
TruGreen recently launched MyBotanicPlanet.com, a free online educator resource to inspire K-5 students’ interest in the diverse plant world, to receptive educators attending the National Science Teachers Association (NSTA) national conference in San Francisco. TruGreen, the nation’s largest professional lawn, tree and shrub care provider, is receiving high marks from educators for the brand’s creative resource that enables convenient access to U.S. standardized lesson plans in botany and related interactive activities.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trugreen/50275/
Glamour girls from the popular E! TV series “Keeping Up With The Kardashians” Kourtney Kardashian and Khloé Kardashian Odom stopped by the John Frieda® Destination: Style Salon Tour in New York’s Times Square on Friday, May 13 to celebrate the kickoff of the nationwide tour.
The girls got their hair styled by celebrity stylist and John Frieda® International Creative Consultant Harry Josh at the Destination: Style Salon where women can sign up for complimentary styling sessions courtesy of John Frieda® hair care. Each client receives a 15-minute lesson with a top John Frieda® stylist, who will consult with her about her specific hair issues and educate her on how a John Frieda® regimen can help women achieve the style transformations they strive for.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnfrieda/49982/
LG Electronics and Tribeca Flashpoint Media Arts Academy previewed new 3D short films during the 10th Annual Tribeca Film Festival in New York City. Helping to drive the emerging 3D genre forward, Tribeca Flashpoint students and faculty developed this content as part of a unique program supported by LG to help provide the next generation of filmmakers with the experience they need to develop creative materials in this new medium.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-one/49898/
The Art Institutes, Superfly Presents and A.C. Entertainment are excited to announce that The Art Institutes schools and the 2011 Bonnaroo Music & Arts Festival have formed a creative partnership. A first-of-its-kind partnership, students from Art Institutes schools will contribute creative services to North America’s largest music festival in a project dubbed “Student Studio: Bonnaroo.”
Central to the creative partnership as a part of “Student Studio: Bonnaroo,” Art Institutes students will embark on a series of 15 festival projects ranging from creating merchandise design, to shade structure design concepts and creation of a sustainable fashion line. Upon completion, the student work will be utilized during Bonnaroo festival weekend, June 9 – 12. The Art Institutes projects will also be displayed on Bonnaroo.com and other digital channels.
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It’s the straw that kicked the stiletto’s ass. This season it’s all about the must-have shoe – the espadrille. Pair this sexy wedge with a range of summer looks from dresses to denim. “The espadrille is the ultimate summer shoe - cool and casual with a 70’s feel. It’s the one style that every woman should have in her closet this season,” says Fred Allard, Creative Director of Nine West.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ninewest/49393/
