In response to the devastation wrought by Hurricane Sandy, the Ad Council launched today a new series of television, print and Web public service advertisements (PSAs) encouraging Americans to help by making financial contributions to charitable relief organizations. Monetary donations enable relief organizations to react with speed and specificity across all critical sectors, for both immediate relief and long-term recovery operations, providing the most urgently needed supplies and services to those affected by the storm.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59002-ad-council-hurricane-sandy-and-disaster-relief-coalition
America has a dirty secret – and it’s lurking in our homes. A recent Kenmore brand survey found nearly half of Americans (49 percent) say that when it comes to vacuuming they cut corners by skipping areas underneath or behind furniture. Some clean only when they see visible dirt on the floor. That means they might be missing the 100,000 dust mites on the average square yard of carpet. With fall allergy season upon us and holidays just around the corner, renowned homekeeping expert and author of The Accidental Housewife Julie Edelman says now is the perfect time to bring these dirty secrets out into the light of day and tackle dirt and dust in our homes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58149-kenmore-and-julie-edelman-offer-time-saving-tips-to-clean-homes
Too many Americans have taken themselves out of the market for life insurance as a result of outdated assumptions about pre-existing conditions and insurability. That is one of the conclusions drawn by Genworth life insurance experts from a review of the 2012 Genworth LifeJacketSM Study data.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54345-genworth-financial-lifejacket-study-life-insurance-health-conditions
Kellogg’s newest superhero on the scene, The Crunchy Nut, saves Americans from boring breakfasts with the help of the Crunchy Truck. Go behind the scenes of the making of the superhero vehicle. Fashioned from a 1995 Chevy Utilimaster the truck features a satellite breakfast bowl equipped with the most advanced GPS technology helping The Crunchy Nut find those in danger of boring breakfasts and a 6-cylinder turbo milk jug boost to transport him to the rescue faster than reheating last night’s leftover pizza.
For the nation’s nearly 51 million Hispanics, every day is one of living the colors, flavors, and excitement of Latino culture. From September 15 through October 15, Americans of all ethnicities honor the contributions of American Latinos by celebrating Hispanic Heritage Month. Amway, one of the largest direct selling companies in the world, is joining in this celebration. It has partnered with broadcast networks Discovery en Español and Discovery Familia to create a campaign – “Momentos de Calidad” (“Quality Moments”) – to encourage Hispanics to share those special moments of growing up in Latin America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55818-amway-celebrates-hispanic-heritage-month-momentos-de-calidad-campaign
Launching today, Save the Children and Ad Council’s Every Beat Matters™ campaign draws on the power of music inspired by children’s heartbeats to give Americans new ways to help millions more children survive.
Multimedia public service ads featuring the creation of OneRepublic’s new single “Feel Again” debut today and will be distributed to more than 33,000 media outlets nationwide. The ads—created pro bono by ad agency BBDO New York and filmed by Academy Award-nominated directors Sean and Andrea Fine—show how children’s heartbeats collected in remote villages of Malawi and Guatemala inspired a hit song that can help bring hope to children around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58026-ad-council-save-the-children-every-beat-matters-onerepublic-feel-again
Adults over the age of 60 are at the greatest risk of atrial fibrillation (AF), a potentially life-threatening heart rhythm disorder. Yet, according to a recent survey conducted by the Heart Rhythm Society (HRS), more than 25 percent of Americans between the ages of 55 and 64 have never heard of AF. Today marks the kick-off of HRS’ second annual “A-Fib Feels Like” campaign to help educate Americans about the symptoms and warning signs associated with AF and encourage those who suffer from the disorder to talk to their doctors about their risks and potential treatment options.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57735-a-fib-feels-like-campaign-warning-signs-atrial-fibrillation
Just in time for the two major political parties’ national conventions, Jack Link’s® Beef Jerky has unveiled the ultimate – or ulti-meat – tribute to the year’s political race: mosaic portraits of “Barack Obameat” and “Meat Romney.” Painstakingly created by a noted mosaic artist from thousands of pieces of Jack Link’s Jerky, the two presumptive presidential candidates now join Sasquatch, the brand’s icon, in the distinct honor of having their likenesses recreated entirely from jerky. Americans can vote online for their favorite “meathead’ in this unique portrait showdown.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57685-jack-links-beef-jerky-meatheads
As the 2012 presidential election kicks into high gear during the Democratic and Republican National Conventions, the Craftsman brand is doing its part to build a “House United.” Along with non-profit Rebuilding Together, as well as Heroes at Home, NextGen Home built by Champion Home Builders and Bank of America, America’s most trusted tool brand is asking Americans across the country and delegates at both conventions to work together in a community service program to build a home for one of our country’s deserving military veterans. By signing a petition at www.facebook.com/craftsman, people can join the Craftsman brand in encouraging their state delegates to participate.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56737-craftsman-brand-ty-pennington-voice-support-for-a-house-united
Americans and emergency management experts agree on one thing. Over the past few years, the U. S. has experienced a record number of natural disasters that have destroyed neighborhoods and cost lives. In fact, the Federal Emergency Management Agency made 99 major disaster declarations1 in 2011, the most mega catastrophes declared since 1953.
What is even more concerning is what citizens are doing – or not doing – in the wake of an approaching catastrophe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57495-allstate-survey-highlights-need-for-evacuation-plans-disaster-preparedness
In conjunction with the launch of its new super-capacity Door-in-Door™ French-door refrigerator, LG Electronics USA announced consumer survey results that show Americans have a short list of “go-to” foods and beverages that are consistently used on a daily basis. Catering to consumers’ “on-the-go” lifestyle, LG’s convenient Door-in-Door™ feature consists of a compartment within one of the refrigerator doors allowing consumers easier access to everyday foods.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56408-lg-electronics-introduces-innovative-door-in-door-french-door-refrigerator
According to a recent MorningStar Farms® survey, 63 percent of Americans agree that backyard barbecues are the biggest temptation to stray from better-eating efforts when compared to summer dining opportunities like road trips and food festivals. This summer, MorningStar Farms is battling the allure of heavier barbecue fare with its flavorful meatless burgers and assistance from Chef Carla Hall, cohost of ABC’s “The Chew” and former “Top Chef” competitor and fan favorite.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57088-morningstar-farms-chef-carla-hall-meatless-backyard-barbecues
